twitter-bird

The Top 100 Most Engaging People On Twitter In Regina [Infographic]

Follow me please!Hopefully you’ve seen the 100 Most Influential People on Twitter from Regina infographic we compiled last week. 

This list differs from the 100 Most Influential list because this is a list of the people who actually talk to other people on Twitter. So yeah, this is the list of people you’re going to want to follow.

This list is made up of people who have Regina listed in their bio on Twitter. Then I sorted the list of 16,141 people by percentage of @ mentions in their time line. I think this is one of the most interesting lists because these are the people who will talk to you.  Who want to talk to you. These are the folks who engage the most.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: % of Tweets containing @ mentions

For the entire list of everyone who came up for the “Regina” bio search (and to find your own score), see the Spreadsheet here: 8,267 people from Regina on Twitter.

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The Top 100 Most Influential People on Twitter in Regina [Infographic]

Twitter birds RTingHave you ever wondered who the most influential people on Twitter in Regina are? I have, lots, I compiled a list of people to follow a while ago but it was a list I came up with myself (pretty, pretty, pretty, biased). The list below was created using Followerwonk An awesome tool from the goodlookin’ folks at Moz.

In Followerwonk you can search peoples’ bios, location, and much, more. For this infographic, I searched for all the people on Twitter with ‘Regina’ listed as their location. There were just over 21,000 results. Below are the top 100 people ranked by Social Authority. Social Authority is made up of three main parts, you can read more about it here and here.

The definition of Social Authority from MOZ:

  1. The retweet rate of a few hundred of the measured user’s last non-@mention tweets
  2. A time decay to favor recent activity versus ancient history
  3. Other data for each user (such as follower count, friend count, and so on) that are optimized via a regression model trained to retweet rate

Below you’ll also find three columns on the right that provide each individuals % Tweets w/ @contacts (a measure of how engaging you are), % Tweets w/ URLs (a measure of what you share) and % Retweets in your Timeline (a measure of how active you are). If you want a further explanation of what % Tweets w/ @contacts, % Tweets w/ URLs, and % Retweets in Timeline, see this post from the Moz on the new engagement metrics for Twitter. If Tweeter doesn’t have these values beside their name, it’s because Moz didn’t register the number, either inadequate information or not enough Tweet volume.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: Social Authority

For the entire list of everyone who has a Social Authority ranking (and to find your own score), see the Spreadsheet here: 1292 of the Most Influential People on Twitter in Regina.

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Give Me a Reason to go to Your Website – A Lesson From [IHeartCultureDotca]

Brandon recently completed a website for Regina Culture Days titled “iHeartCulture.ca“. Then they did the most important thing, they gave me a reason to check it out.

I love when people actually care about their website.

On their launch day at the downtown city square plaza you couldn’t miss this bus:

Iheartculture.ca bus

“Win packages to Saskatchewan Festivals. To enter visit IHeartCulture.ca”

They didn’t go the “field of dreams” route with their website like so many do. Spending a small fortune, you know, the if you build it they will come mentality. Stop it!

Building a website is easy. Getting people to your website again and again is difficult.

You must try harder every day to get people to your website. Obviously you’re going to need to measure what people are doing once they are on your website, but that’s for another blog post you silly nilly!

Good on you iheartculturedotca

Good on you IHeartCulture!

How to be Awesome Online [workshop] – July 18, 2013

How to be awesome online - social media marketing workshop

On July 18 in Regina, we hosted the How to be Awesome Online workshop. A morning of not only learning from the best, but meeting, tweeting, talking and asking questions to a panel of four expert minds on marketing and social media. It was like the world series of Regina’s Twitteratti.

The quotes that were playing throughout the morning:

3 hours
4 Presenters/Panelists
52 different local organizations represented
93 attendees
215 cookies eaten
319 cups of coffee drank

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What To Expect At SL’s How To Be Awesome Online Workshop

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What: The How To Be Awesome Online Workshop ft. Mitch Gallant, Jackson Middleton, Kaeli Decelles, and Brin Werrett
When: 9:00AM July 18th, 2013
Where: Ramada Plaza – Canada North Room

It’s here! It’s finally here! Jeph, Brandon, and I have been waiting for this day for quite some time. Our talented speakers have been a joy to work with and we can’t wait to, alongside you, hear what they have to say. Here are a few last minute things you should know in advance to make your experience at #awesome13 (spoiler alert: that hashtag is one of the things you should know) as valuable as possible.

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6 Ways To Conquer A Conference

awesome13

Conferences come and conferences go. Perhaps you’ve been to many but have only taken valuable information away from a few. Was there a common thread amongst the ones you found valuable? I’m willing to bet that aside from quality content and great speakers, the ones that left a lasting impression are the ones to which you arrived prepared and found applicable to your life or your line of work. The beauty of conferences with a panel-focus (like our How To Be Awesome Online Workshop) is that you can have some control over the things you learn. Just like any class you’ve ever taken, the more preparing you do in advance — the more you’ll take away. Here are a few tips for coming prepared, asking the right questions, and turning a few hours into the best part of your month.

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5 Ways To Be Awesome Online

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1. Be Remarkable

These days, everyone and their dog has Twitter, Facebook, and a website. The quickest way to get lost in the noise is to do exactly what others are doing and expect a different result. Learn to pivot and don’t be afraid to take a leap to get noticed. People will find it refreshing and maybe actually listen to you and follow you. A good way to do this is to create a social object. A good example of this is GEICO and their gecko. They’ve  taken a dull as dishwater insurance industry that has little or no place on platforms people use to be entertained like Facebook or Twitter and entertained people with their little warm-climate lizard.

2. Solve Problems Simply

Contrary to the popular belief that people go online ‘for no particular reason’, people go online for two main reasons. The first of which is to solve a problem. You’ll see the second reason if you scroll down to the next point. But don’t just yet! Think of the problems your clients might have. Even if they’re not directly related to the kinds of problems you solve for them offline, use your expertise and your platform to become the go to place for solving problems of that kind. The successes of mayoclinic.com, livestrong.com, and webmd.com are no accidents. They’ve tapped into the wealth of health problems that people face on daily basis and have become the front-of-mind destinations for people wanting to get to the root of their symptoms. How can you do something similar?

3. Entertain

Here it is; the second reason people spend hours online. The television spots you remember are the entertaining ones. The reason you’re tired at work is you were up late watching 2012’s worst wipeouts on YouTube. It’s no secret that you scroll through Instagram because it adds some entertainment to your day. In terms of your business’ online content and social interactions, seek to entertain. Try different methods, measure, learn, and pivot until you find something that resonates with your tribe.

4. Be Awesome Offline

Who’s awesome on Twitter? Well, typically it’s people that you’d actually enjoy going for coffee with. You think Kelly Oxford only strings together controversial but oh-so-true observational sentences on Twitter? No, I’m willing to bet my first 100 followers that a coffee with her would be the most entertaining encounter of my week. Don’t view your online personality and interactions as being different from your offline ones. Talk to people as though you’re running into them on the sidewalk, not as though you’re yelling at a crowd through a foghorn. Put as much effort into responding to and wowing friends and customers alike as you would if they were standing at your house’s front door or in your store.

5. Attend Our Workshop 🙂

I wouldn’t be adding this point to this post if I didn’t truly think July 18th will be an extremely valuable, collaborative, and informative day. Instead of us telling you what we’ve done with clients and what we do with our own platforms, we’re bringing people we’ve worked with and people who have influenced us from the community. We’re sure you’ll find them to be remarkable, problem-solving, entertaining, and just plain awesome.

PRESENTING: Strategy Lab’s How To Be Awesome Online Workshop 

 

 

 

PRESENTING: Strategy Lab’s How To Be Awesome Online Workshop

internet workshop

The date has been set! Some amazing marketing influencers and presenters are ready and eager to spend a morning in July imparting upon you their experiences marketing online in this rapidly changing business world.

Kaeli Decelles of the Regina Police Service, Mitch Gallant of Capital Ford, Jackson Middleton of First Foundation, and Brin Werrett of Rockstar Homes all have experience in the trenches and want to share them with you.

The day will be a combination of short presentations and interactive panel discussions designed to equip you with a deeper understanding of how to crush it online. And, of course, our very own Jeph Maystruck will be on the microphone with his unabashed opinions and signature candor.

Whether you’re just beginning to think about marketing online or have vast experience, this interactive, informative, and collaborative day is for you and your company.

See you there!

Register Now

Speakers:

As Soon As You Get A Website, Do This:

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All too often, people come to us having a built a website on their own or having hired someone else to build it for them. They’re often proud of their shiny new tool and eager to put it to use.

The problem is, the tool often isn’t ready for any kind of effective use. Things like semantic URLs, a blog, and SEO optimized plug-ins are completely absent. While these are things that are taken care of by us if you choose Strategy Lab, if you’re getting someone else to build your site or going it alone (a quest for which we commend you), we recommend listening closely to this valuable recommendation:

Use Marketing Grader  to review your marketing efforts. The fine folks at Hubspot.com know what they’re doing and their know-how is exhibited beautifully with their free and easy-to-use marketing grader. Simply entering your website address will provide you with an in-depth analysis of your content, social, and SEO improvement needs and the urgency of each. Basically, if you are inherently great at what you do and also take the advice this tool gives you very seriously, you’re likely going to have some success. Check it out.

Why Instagram Will Crush Vine

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Everyone’s buzzing about Instagram video. Social mastermind and well-respected wine connoisseur Gary Vaynerchuk even released one of his short and sweet video blogs about it today.

Vaynerchuk also happens to be working on a brand new agency concerned with representing Vine celebrities and despite his excitement about Instagram video, is arguing that they can both exist and be successful.

Despite my utmost respect for Gary, I’m going to plant my flag firmly in the camp of disagreement.

Gary, I think you’re wrong and here’s why:

 

Current Users

Instagram is currently home to 130 million users. Vine had 13 million a month ago, just prior to its Android release. Perhaps if Vine had reached Instagram’s usership, I’d be open to considering Vine to be a long-term threat.  We saw what happened to Pheed last season. It didn’t have the usership to weather the Vine “storm”. Instagram has remained firmly anchored over the past, potentially tumultuous last few months and remains in a position to re-motivate their users with video.

 

User-friendly Experience

On top of Vine’s inferior usership, of those 13 million Vine users, how many had actually abandoned Instagram? I, for one, still wasn’t impressed with the slow load time and the finicky navigation of Vine. To me, Instagram was far and away the more sleek of the two and still continues to do pretty well with the addition of video.

 

Individual Features

Many Vine advocates are arguing that the 6 second time limit will work in its favour and people (with increasingly short attention spans) will be annoyed by a full 15 second video. Luckily, people get better at posting (perhaps shorter) videos as they learn what their friends like and don’t like by seeing a presence or absence of likes. If you’re annoyed with a 13 second video, you can always hit the unfollow button. The other feature that Vine enthusiasts advocate is the looping nature of Vine videos. If this, in fact, is enough of a reason to stick with Vine then I’m sure Instagram will be aware of this and adjust accordingly. Talk about a flimsy and easily duplicated competitive advantage.

 

Conclusion

This one comes down to Instagram’s far superior user base and user-friendly nature. Those professing loyalty to Vine and vocalizing a displeasure in Instagram’s copycat ways must realize that a large majority of “art” is stolen. And, as I mentioned in the post immediately preceding this one, harbouring your product’s strengths and relying on them for a competitive advantage won’t get you anywhere. The only way to win is to learn faster than everyone else.

My money’s on Instagram. But hey, let the games begin.

 

 

 

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