Saskatchewan in Keywords – May 2017

May 2017 will go down in history as the month of the fidget spinner.

For any of who don’t know, Google Trends is a wicked cool tool that allows you to view real time Google search query data by location visualized. You can view the top search keywords in a given industry or generally across the the country or province over the past day, week, quarter, month, or year. Typically the top Google searches from month to month are more or less what you’d expect (some iteration of “Google”, “Facebook”, “YouTube”, “weather”, “news”, etc.), but what I find more interesting is the fastest rising keywords in a given month, or those which have experienced the highest increase in search volume. You can view these above by clicking the bottom right-hand arrow and selecting “Rising”. Here are the search terms which will now and forever define May 2017 in Saskatchewan.

 

Cinco De Mama

Topping the list by a wide margin are searches related to the tragic suicide of Soundgarden and Audioslave frontman Chris Cornell last week. Everyone’s favourite excuse to drink tequila at 11 in the morning Cinco De Mayo also topped this month’s search queries. Predictably, searches spiked dramatically for Mother’s Day as absent-minded sons and daughters (myself included) scrambled to remember what day it actually was, only to forget and look it up again a few days later. You’ll also notice a fairly significant increase in searches related to the latest craze in boredom-suppression: fidget spinners.

 

Despacito Means “Slowly” in Spanish

In addition to raw web search results, Google Trends also let’s you view to the fastest rising search terms on YouTube specifically. This month Miley Cyrus’s latest hit Malibu drew a great deal of attention and, correspondingly, a considerable amount of search traffic. A tearful performance at this week’s Billboard Music Awards didn’t hurt either. Topping the charts for increased search results on YouTube this month was…Wait a second…Fidget spinners again? What the heck is going on?

Okay, let’s try one more thing. Finally, Google Trends allows you to narrow keyword searches to those used in Google Images. There has to be something interesting there, right?

 

ARE YOU KIDDING ME FIDGET SPINNERS AGAIN. The only discernibly higher search phrase for images in Saskatchewan with an increase of 150% was fidget spinners. Wow.

May 2017 ladies and gents, the official month of fidget spinners in Saskatchewan.

 

PS: For reference, here’s what the trend line for fidget spinners looks like over the past year. Wild, right?

a beginners guide to website strategy

A beginners guide to website strategy


In the real world if your store has a better location, if you can get in front of more people, if everyone can recognize your store from a mile away, you have a distinct advantage.

 

The Internet doesn’t work that way.

 

If you rent space in the West Edmonton mall beside a popular retailer you’re sure to increase your foot traffic. The catch is, retail space beside Holts, the Disney or Apple store will come at a premium.
When you build a website it’s like you put your store in a farmers field somewhere near Grenfell, SK. As your site acquires more links, is updated more often, you move closer and closer to a bigger town (more “traffic”). The front page of Google, the epicentre for qualified traffic, takes time and deliberate effort to get to the front page of and every day it’s getting more and more competitive.

The front page of Google is a zero sum game…

as one website goes up, another has to go down. All four major players in the market can’t rank number 1. As one company builds links and increases their rankings, other websites feel the equal and opposite reaction. If you don’t start being proactive about your online presence you’re going to see you traffic decrease from Google.

And I’m not sure if you’ve checked your traffic sources report in Google Analytics lately, Google organic search is probably your websites largest traffic provider. Might be a good idea to build a strategy to increase that traffic from Google.

You could advertise on Facebook or LinkedIn or reddit or the Leaderpost.com. Telling more people to come to your website should help you get closer to your goal.
You have defined a goal haven’t you?

OK we may need to take a step back here. No one really “needs” a website, think about it.

You need a contact us page so people can get a hold of you. You need a products page so people can see your new products regularly. You need a staff page so potential customers can see ‘who’ they’ll be dealing with if they so choose to set up an appointment. But no one really needs a website, a website is a tool, a tactic within a strategy. The sooner you recognize this the sooner you can being to use your website to its full potential.

 

No one really needs a website, companies need to be found, they need to be searchable, within a couple words hopefully. So that in the moment when your next customer has a problem, they pick up their phone, pull up Google and search for (insert your company’s keywords here) “funny marketing speaker Regina” and boom you’re right there.

Funny marketing speaker regina

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Moz + google analytics = awesome

What is Domain Authority & Why Do We Use It? (66 Websites Ranked)

 

Every website on the Internet has a Domain Authority, yes yours does too. 

You're still measuring hitsDomain Authority is one of the most effective website measurements because you can benchmark against your competitors, see the impact of your SEO efforts, and set future goals based on a quantitative outcome. We use Domain Authority to measure the websites we manage. It’s an objective indicator for how your website will perform in the future. You want to see your Domain Authority increase over time.

If you start with all the qualitative malarky (focusing on design and feel and making it “pop”) sooner or later you’re going to be fired. That’s a certainty. If you really want to impress the boss start with some substantial quantitative metrics. Hook up Google Analytics and you’re off to the races. If you want to get more technical you’ll have to consider using a company like Raven or Moz (the company we use).

When dealing with website measurement, Moz is pretty much the bees knees. Out of Seattle Washington, they’re like a small vigilante group of online special forces who ensure your website is firing on all cylinders.

What is Domain Authority?

Domain Authority is Moz’s best prediction at how well your website will rank in search engines. This is a number calculated from many different data points from all over the internet. Every page on the internet has a page authority, also a number out of 100, this would be that specific pages’ ranking potential.

Every page on your website has a page authority and together those combine to make up your Domain Authority. It’s a relative metric in that your competition will have a similar number and whether it be higher or lower, generally you can explain why one website is ranking better than another based on Domain Authority. It doesn’t always mean a higher domain authority will always out-rank a lower domain authority, but higher domain authorities always have a better chance of ranking higher in search engines.

Why do we use it?

imagine- you can see why your competitors are out ranking you in googleIt’s a standard metric that can be compared to all of your competition. It’s the number you can use to test your hypothesis’s of what works and doesn’t work when it comes to your online strategy. If you increase Domain Authority, you increase your organic traffic.

 

The coolest part? You can look up your websites Domain Authority by using this tool called Open Site Explorer.

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20 of the Most Difficult “Regina” Keyword Searches in Google [Top 10 Google SERP included]

Google logoYour search results are wrong. Well not exactly, but kind of. Google personalizes your search results based on your search history and location. To get a true look at the top search results in Google you have to turn off your cookies or use a service like Moz (the company we use).

Before we get into the 20 top Regina keyword searches we need to define a few terms for you.

Domain Authority

From Moz (formerly known as SEO Moz):Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”

  • Based on 40 different signals Moz measures, including linking root domains, number of total links, MozRank, MozTrust, etc.
  • It’s a logarithmic scale so going from 10 to 20 is significantly easier than going from 60 to 70.
  • It’s a relative measurement for predicting Google search results. It’s better to compare Domain Authority to other websites than simply using it to track a single websites’ success.

Page Authority

From Moz:Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results.”

  • Based on 100 measured variables Moz tracks
  • Also a logarithmic scale, going from 10 to 20 will be easier than going from 50 to 60.
  • Page Authority differs from Domain authority as the former measures how well a single page will rank in Google and the later predicts the overall performance of your website in Google.

External Linking Domains

External Linking Domain are hyperlinks on websites pointing back towards your website.

  • Top SEOs believe that external links are the most important source of Google ranking power.
  • Links to your website act as votes to search engines. The more votes you get, the more valuable your website appears to Google

Here are 20 of the most difficult “Regina” keywords to rank for in Google. It’s interesting to compare these keywords to the same for Vancouver, San Francisco and Palo Alto. It’s obviously not as difficult to rank here in Regina, but looking at other centres to see what the future of search engine optimization holds is always a good idea.

SERP

Search Engine Results Page

 

20. Apartment Regina

google-Keyword-search-apartments-regina

19. Dentists Regina

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The Top 101 Most Searched Regina Keywords in Google [Infographic]

Have you ever wondered how many people in Regina are searching on Google for what you provide? From Pizza Regina (12,100 monthly local searches) to Yoga Regina (1,900 monthly local searches), some surprises and some obviously very popular searches (Hotel Regina).

Below you’ll finally get an idea of how many people actually Google Church Regina, Lawyer Regina, and Party bus Regina. We also solve the age old question, what do people from Regina Google more, Pizza or Chinese Food? (hint, pizza Regina wins by a long shot. Shocking.)

***Warning*** these numbers aren’t’ perfect, they are the average and they fluctuate just the same as local demand fluctuates. If you want to find the search volume of your own keywords check out Google Adwords Keyword Tool.

Listed below are 101 of the most searched Regina keyword terms in Google. Listed is the local search demand and the global search demand in Google.

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