The Debate Continues: How Much Do Colours Affect Your Website’s Performance?

During the creation of a content-driven, engaging, educational, and well-measured website, people often spend a lot of time fretting over design details. While we’ll be the first to stress the website’s function and measurability as it meets your needs as being a much larger part of the website development and marketing strategy, the fact that the colours use have an effect on customers’ propensity to trust your business and make purchases from you can’t be overlooked. This is illustrated in great detail in this awesome infographic from the folks over at KISSmetrics. We’re sure you’ll learn something new. Let us know what you think.

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Don’t Be Scared: What Email Marketers Can Do About Gmail’s New Inbox Changes

Adjusting to Inbox Changes Shouldn't Be Difficult

Adjusting to Gmail’s Inbox Changes Shouldn’t Be Scary

As many of you know, Gmail has recently added tabs to its inbox, automatically sorting incoming emails into one of 5 categories: Primary, Social, Promotions, Updates, and Forums.

While email recipients who are on the front end of this new format’s rollout are enjoying the ease of use and automatic sorting, some email marketers have hit the panic button and seen open rates decrease.

But hey, don’t fret. If you’re sending quality content, engaging your contacts, and have a loyal following, you will not only be okay but will have a chance to stand out amidst the noise.

Here are a few great articles that tell you exactly what to do to ensure you’re setting yourself up for success in this time of change in the world of e-mail marketing.

Marketing Land: What The New Gmail Inbox Means For You by Ashley Kemper

MailChimp: How Gmail’s New Inbox is Affecting Open Rates

Harvard Business Review: How E-mail Marketers Can Survive Gmail’s Tabbed Inbox

Let me know what you think!

Related: 32 Questions About Your Engagement Strategy

 

They Can’t Be More Passionate Than You

Sir-ken-robinson-quotes-drawing-a-picture-of-god

Older people have more experience than you.
CFL linemen are stronger than you.
Accountants are more analytical than you.
Comedians are funnier than you.
Financial analysts are better with their money than you.
Religious people are more spiritual than you.
NCAA football coaches are better leaders than you.
People who work at Google are smarter than you.

The only thing they can’t be is more passionate than you.

What ever your thing is, nobody can be more passionate about it than you.

You may never be as smart, or as strong, or as fast, or as spiritual, or as rich as the next person. But you CAN be more passionate about your thing than anyone else in the world.

The quote in the picture at the top is from Sir Ken Robinson in his Ted Talk How Schools Kill Creativity

20 of the Most Difficult “Regina” Keyword Searches in Google [Top 10 Google SERP included]

Google logoYour search results are wrong. Well not exactly, but kind of. Google personalizes your search results based on your search history and location. To get a true look at the top search results in Google you have to turn off your cookies or use a service like Moz (the company we use).

Before we get into the 20 top Regina keyword searches we need to define a few terms for you.

Domain Authority

From Moz (formerly known as SEO Moz):Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings.”

  • Based on 40 different signals Moz measures, including linking root domains, number of total links, MozRank, MozTrust, etc.
  • It’s a logarithmic scale so going from 10 to 20 is significantly easier than going from 60 to 70.
  • It’s a relative measurement for predicting Google search results. It’s better to compare Domain Authority to other websites than simply using it to track a single websites’ success.

Page Authority

From Moz:Page Authority is Moz’s calculated metric for how well a given webpage is likely to rank in Google.com’s search results.”

  • Based on 100 measured variables Moz tracks
  • Also a logarithmic scale, going from 10 to 20 will be easier than going from 50 to 60.
  • Page Authority differs from Domain authority as the former measures how well a single page will rank in Google and the later predicts the overall performance of your website in Google.

External Linking Domains

External Linking Domain are hyperlinks on websites pointing back towards your website.

  • Top SEOs believe that external links are the most important source of Google ranking power.
  • Links to your website act as votes to search engines. The more votes you get, the more valuable your website appears to Google

Here are 20 of the most difficult “Regina” keywords to rank for in Google. It’s interesting to compare these keywords to the same for Vancouver, San Francisco and Palo Alto. It’s obviously not as difficult to rank here in Regina, but looking at other centres to see what the future of search engine optimization holds is always a good idea.

SERP

Search Engine Results Page

 

20. Apartment Regina

google-Keyword-search-apartments-regina

19. Dentists Regina

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The Top 101 Most Searched Regina Keywords in Google [Infographic]

Have you ever wondered how many people in Regina are searching on Google for what you provide? From Pizza Regina (12,100 monthly local searches) to Yoga Regina (1,900 monthly local searches), some surprises and some obviously very popular searches (Hotel Regina).

Below you’ll finally get an idea of how many people actually Google Church Regina, Lawyer Regina, and Party bus Regina. We also solve the age old question, what do people from Regina Google more, Pizza or Chinese Food? (hint, pizza Regina wins by a long shot. Shocking.)

***Warning*** these numbers aren’t’ perfect, they are the average and they fluctuate just the same as local demand fluctuates. If you want to find the search volume of your own keywords check out Google Adwords Keyword Tool.

Listed below are 101 of the most searched Regina keyword terms in Google. Listed is the local search demand and the global search demand in Google.

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How to be Awesome Online [workshop] – July 18, 2013

How to be awesome online - social media marketing workshop

On July 18 in Regina, we hosted the How to be Awesome Online workshop. A morning of not only learning from the best, but meeting, tweeting, talking and asking questions to a panel of four expert minds on marketing and social media. It was like the world series of Regina’s Twitteratti.

The quotes that were playing throughout the morning:

3 hours
4 Presenters/Panelists
52 different local organizations represented
93 attendees
215 cookies eaten
319 cups of coffee drank

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What To Expect At SL’s How To Be Awesome Online Workshop

SLsquareawesome

What: The How To Be Awesome Online Workshop ft. Mitch Gallant, Jackson Middleton, Kaeli Decelles, and Brin Werrett
When: 9:00AM July 18th, 2013
Where: Ramada Plaza – Canada North Room

It’s here! It’s finally here! Jeph, Brandon, and I have been waiting for this day for quite some time. Our talented speakers have been a joy to work with and we can’t wait to, alongside you, hear what they have to say. Here are a few last minute things you should know in advance to make your experience at #awesome13 (spoiler alert: that hashtag is one of the things you should know) as valuable as possible.

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6 Ways To Conquer A Conference

awesome13

Conferences come and conferences go. Perhaps you’ve been to many but have only taken valuable information away from a few. Was there a common thread amongst the ones you found valuable? I’m willing to bet that aside from quality content and great speakers, the ones that left a lasting impression are the ones to which you arrived prepared and found applicable to your life or your line of work. The beauty of conferences with a panel-focus (like our How To Be Awesome Online Workshop) is that you can have some control over the things you learn. Just like any class you’ve ever taken, the more preparing you do in advance — the more you’ll take away. Here are a few tips for coming prepared, asking the right questions, and turning a few hours into the best part of your month.

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Operation Alberta Flood Cleanup

groupflood

The call came in the form of a group Facebook message from friend and former hockey coach Barret Kropf from Caronport. Some mutual friends of ours from High River, Alberta had been in one of the hardest hit areas of the recent flood and hadn’t been able to return to their home since their abrupt evacuation and Barret was taking it upon himself to challenge a group of us to hit the road in his family’s motorhome with whatever tools we could find to spend the Canada Day long weekend helping our friends clean up upon returning to their damaged home.

To be frank, as with many calls to action via Facebook, there was some tentativeness in the replies from the group. Notice was short for a weekend that was long and the knee deep water we’d soon find wasn’t the kind we’d expected to spend our weekends in. Regardless, Barret handled the logistics and did everything he could to make it possible for a few of us to make the trip. On the day of departure, when we received the news that residents wouldn’t be allowed to return to High River during the time we were there, we decided to strike out to Calgary anyway — eager to help anyone in need.

Here’s a CTV news clip of us the day before striking out on the open road that highlights the contributions of many Saskatchewan residents.
CTV News Coverage (at 1:00 mark)

Upon finally arriving in Calgary, we met up with our friends Ryan and Genevieve Morrison who directed us to the Bowness area — just a block from their home — where many houses had been severely damaged and the volunteer efforts were underway. With no real plan in mind, we buckled our tool belts, slipped on some gloves, and made our way down to Bowness Crescent. (Despite the hard work that would ensue, if your ideal job is one where you’re offered a burger and a popsicle every three minutes, this is the place for you.) Volunteers swarmed the street in many roles, shapes, and sizes. The rest of the day consisted of checking in at the volunteer tents which were located in the front yard belonging to the first guy we ran into, shovelling muck out of basements, hauling dirt to yards lining the river bank, politely declining burgers number 4 through 35, and enjoying the feelings associated with contributing to a worthwhile cause.

Here’s a taste of our weekend in video form:

The second and final day of our stay was spent in Calgary’s Mission District. The devastation in this area was even more of an eye opener. The volunteer efforts seemed to be more centralized and organized with dispatch tents, barbecues, spare tools, sunscreen, and mosquito spray all located in the Safeway/Shopper’s Drug Mart parking lot at the corner of Elbow Drive and 4th Street SW. From here, we were sent to various locations to move furniture in and out of garages, remove tile from basement floors, and tear down slats and drywall in homes. This was by far the toughest day of work. Homeowners were eager to show us just how severe the flooding had been in their homes. One owner of a beautiful home showed us where the water line had been at the peak of the flood; halfway up his fireplace, about four feet above the floor, on the house’s main level. It was now being completely gutted.

We ended up spending most of our time in a house owned by a twenty-something girl’s family. Over just a couple short days, she had been required to absorb the shock of being chased from her home, come to terms with the damage, see multitudes of people charge in to help clear all of her belongings out to the front lawn, and finally become a project manager for an extremely daunting job being carried out by roughly 100 different volunteers (often 20+ at a time) stopping in for varying lengths of time with sledgehammers. This was a situation common to many homes across the city and I couldn’t help but admire the strength of those dealing with that kind of stress and sleepless nights.

All in all, I took many things away from this edifying weekend. Among them were a restored faith in humankind, a recognition of the need for leadership, management, and humility in volunteer efforts, and the realization that helping fellow Canadians may be the best way to celebrate our country’s birthday — or any day for that matter.

 

 

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