The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

Unleashing Your Creative Genius: Touch The Snake

In a brilliant Ted Talk, David Kelly (founder of IDEO, an innovation firm on steroids) shows us how everyone can be a creative genius, it just takes a lot of mini steps.

The analogy he gives is a story from Dr. Albert Bandura (the greatest living psychologist in the world, also born in Mundare Alberta, fact) who is world renown for curing phobias in a radically short period of time, sometimes in 4 hours or less. His secret? He does it in many small steps,working up to the finale, the crux, the thing they’ve always been afraid of.

He’ll bring a patient into his office and tell them there’s a snake in the room next door. The patient obviously thinks it’s ludicrous that they’ll ever go into the snake filled room. He opens a one way mirror to let them see the snake, calms them down. Then opens the door and calms them down. Then into the room, then calms them down. Recognize the pattern?

It’s a series of many steps, over time, they contribute to a major outcome. It’s really how we humans get anything done.

With this process in mind, David encourages everyone that they can be creative and they can come up with novel, unique solutions to problems they never thought were possible before. In small steps, over time, you can be come a genius.

Reinvent Continuously

What Does It Take To Be A Great Leader? [6 Quotes]

Mark Miller is the author of some amazing books on leadership and all the proceeds of those books go to charity. That’s awesome.

Mitch Joel talked to him on the Six Pixels of Separation Podcast, check it out by clicking On Great Leadership with Mark Miller. The quotes below are Mark Millers, he has a way of summing things up that is simply brilliant.

I believe great leadership is “the willingness to be wrong and the courage to admit it.” I think Seth Godin said that. Genius. I’ve been thinking about that a lot lately. Leadership. It can get hard sometimes, every leader had their setbacks, every visionary makes mistakes on the way. But the greatest leaders have been through more, every setback making them smarter and closer to their end goal.

Every setback, every struggle, everything put in your way is there for a reason, to make you stronger.

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13 Grievances For The 2014 Social Media Season

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1. Don’t ask me to like your page, Retweet you or buy something.

If it’s important I’ll find it on my own or a friend will tell me about it. I’ll buy it when I’m good and ready, stop asking me to do ‘something’ for you, and start doing things for others so that you may get something from them one day.

2. Your website sucks, so does mine.

I’m updating and improving my website today, what are you doing?

3. You can’t judge someone by their Twitter, Facebook or Instagram account.

You can only judge a person’s Twitter account, Facebook profile, Instagram account after meeting them in real life. Paradoxically you can lose all respect on social platforms by saying one thing wrong. And no, tweeting a couple things ‘right’ or automating your tweets gains you no respect whatsoever.

4. Giving people recommendations on LinkedIn for the sole purpose of increasing your own recommendation number is lazy and if you do that I hate you.

Just clicking a button to vote for a certain someone to be an “expert” in something is just lazy. Never talk about your recommendations on LinkedIn, it’s nothing to brag about. Now, instead why not write a couple of paragraphs about the person you work with that never gets credit but is one of the best coworkers you’ve ever had.

Bosses and manager, write nice thing about your people. If you can’t find nice things to say you’re not looking hard enough.

5. Nobody cares about the amount of Twitter followers you have or what your Klout score is. Stop bringing them up.

Didn’t think I had to mention this, but if you mention “Klout” or your “Klout Score” you are a huge nerd. Stop doing that.

6. It can be terrifying to face the metrics, but if Buckley’s taught us anything, things that are awful are good for us.

As Jim Collins says, you must face the brutal facts, what’s the most important thing to measure that determines success?! The ironic part of measurement is once you start measuring yoy really don’t need to do much further. Just the fact that you’re measuring results, humans tend to perform much much better when they can correlate what they’re doing with the results.

7. We get it, you have a Facebook page, now stop inviting us to your events.

Remember, there’s nothing easier than starting a Facebook page, creating an event, and inviting people to said event. If it’s “easy” EVERYONE IS GOING TO DO IT!!! Making your event no different than the other hundred events we get invited to on Facebook every day.

8. Nobody likes the “new” social network until everyone likes the “new” social network.

Be picky about where you spend your time but not too stubborn that you’ll end up still using a Blackberry in 2013.

9. Don’t ever use the phrase, “OH GOD YOU HAVE TO BE ON (insert any social platform)!”

To each their own. Stop thinking you’ll know exactly what someone else would prefer.

10. If you think being on Google plus is beneficial to your websites search engine optimization show me why, don’t just tell me to get on.

That goes for all social platforms by the way.

11. I get it, you like Vine.

But if you’re a person who’s in charge of your company do you think your best time is spent making and editing extremely short videos? (if you’re the exception to the rule please let me know in the comments below)

12. If you’re not on a social network or don’t know much about it don’t make fun of it or discount its legitimacy.

Few things make you look more unintelligent than poking fun at something you don’t understand.

13. If you still think Facebook and Twitter are good demand generation tools you’re way off your kilter.

They’re customer service and brand building tools. They are horrible at creating demand.

 

Sharpening Your Competitive Edge Conference Saskatoon

Finding Your Mustache: how to standout in a clean shaven media world

This was filmed in November in Saskatoon at the TCU Centre. I’ve done the Sharpening Your Competitive Edge conference for a couple years now. It’s always a great crowd. This years presentation was titled Finding your Mustache: how to standout in a clean shaven media world.

Part 1:

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Making people smile since 2013

2013 Year In Review From The Offices of Strategy Lab High Above Regina

Strategy Lab November from Strategy Lab on Vimeo.

As I fill my coffee cup with my second shot of Bailey’s this morning, it’s left me a tad sentimental looking back on a great year, one I may never forget.

Starting a company isn’t an easy task, the odds that you’ll go bankrupt are hovering around 90% in your first year, 80% in your second year and only around 10% in your tenth year. What does that mean for Strategy Lab? We have ten years to wait, ten years to stay above the death line, as the goal with any new born organization, survival is the key priority.

This brings up an interesting predicament, what do you focus on?  In the website/marketing consulting industry how do you “survive” per se? How do you ensure you’re focusing on what you need to to ensure you’re around for year ten and beyond?

Sadly I don’t have the answer to this question. My best guess is the little things (I’ll explain later). I wish I did, however I do have an idea of what not to focus on. Pleasing everyone. You can’t do it. ‘Yes man’ philosophy only works to an extent. When you say yes to something you’re saying no to something else. I’m starting to learn about this, it feels like experience creeping up on me, then I pinch myself and remind captain ego that I’m still very young in my field and having patients will be an asset very soon.

As you gain more experience in whatever field you’re in, you begin to learn lessons. They aren’t easy, they’re learned from making mistake, and I’m sure many people don’t see the lessons life is trying to teach them through set-backs and adversity. Most people give up or take an easier path. Life throws them lemons, they set them down, run to Wal-Mart and buy a bottle of lemonade. Work ethic gets recognized these days because it’s so rare to find in our over-educated yet knowledge seeking, work avoiding, know-it-all generation we’ve become. The most important lesson I’ve learned this year is that no matter what industry you’re in the secret to success is not a secret at all, it’s hard work.

The most difficult part of the year has to be parting was with Linden. It wasn’t a bad breakup, we’re still friends, but someone leaving your company is never an easy transition. We’re on good terms, just going in different directions. We wish him all the best and would love to work with him again one day.

The biggest accomplishment as a company has to running our first conference/workshop, #Awesome2013 took over Twitter on the morning of July 18th 2013. We filled a room at the Regina Inn, had four brilliant local speakers, and learned a little bit about running a workshop. Since then we did a Google Analytics session at Capital Ford and a Website-In-A-Day workshop. They’re fun, interactive, prizes, and you learn a lot. We’re excited to start a new Workshop series in 2014.

The-Strategy-Lab-workshop-series

 

The biggest accomplishment personally, was finally seeing the new Regina Police Service cars driving around with their mission statement on the side of the car. It wasn’t my idea, nor did I come up with the mission, but while working with some very smart folks at the Regina Police Service we helped them change their core values, vision and mission.

I still remember one question that came up during the project, how will we keep everyone who is a part of the RPS reminded of the new core messaging? The idea from a very smart person was to print it in more places, make sure every employee can see it every day. In offices, on walls, in conference rooms and, yes, on the cruisers. What a brilliant way to remind yourself of what you stand for. If you want to read more about how we got “Public Service First” on the side of Police cruisers click here.

The coolest project I was a part of this year had to be the Regina and District Association for Community Living (RDACL)’s Sharing your Awesome On An iPad. It was a six week course we developed for people who applied to learn how to use an iPad. We created the program for RDACL so they can use it else where and build on what they’ve already created. Here’s a video Brandon made on Sharing Your Awesome On An iPad.

RDACL Workshop from Strategy Lab on Vimeo.

My most fascinating project I worked on (and am still working on) is the Hospitals of Regina Foundation (HRoF). An organization full of passionate people, an amazing history, and brimming with potential. I’ve met a lot of brilliant minds working together to enhance our health care system, an endeavour that affects everyone in Saskatchewan. The future of what the HoRF can do is amazing, I’m very much humbled to be a small part of it.

I’m excited about the opportunity Brandon and I have working with some of the most amazing organizations in and around Regina, helping them take over he world. To 2014, may it be your best year ever.

 

Love,

Jeph

 

 

* – I said I’d explain the “little things” later so here goes. Our world is very paradoxical, people are irrational and often react in the opposite way we might think. Markets react in the opposite direction as we predict, everything thing in our world has a paradoxical opposite side to it, like the Seinfeld Bizzaro Jerry episode! So as a consultancy (and maybe all companies) to get big, you’d think it would be doing the big things. The flashy things that get you noticed, the bigger the client landed, the more prestigious your brand gets. But you’re only as good as what people say about you, your “brand” is what they say about you behind your back.

We measure this by referrals, the best compliment a client can give you is referring a friend, which unconsciously says: “I was so happy with you guys that I think my friends and colleagues will as well benefit from working with you!”  What can be better than that. People don’t just refer anyone, referring someone is a reflection of your own brand after all. So as an organization, you want to be a brand that people would want to associate themselves with, or co-brand themselves with. The only way to do that is to get the little things right. From your e-mail tag line to your business cards, every single touchpoint people have with your brand they are making a judgement, it’s up to you to influence if that judgement is positive or negative. Over time those judgement add up to what people perceive as your “brand”. Once people have made up their mind, it can be impossible to convince them otherwise.

Digital Darwinism

The Nine Laws of New Business Strategy

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1. A room is always smarter than the one person standing in front of it. The challenge for leaders, coaches, teachers, and managers is taking advantage of connectivity, to inspire the pack to do the right thing. To inspire the tribe to keep reaching for more. To see their combined potential, to push them further than what any one of them could do on their own. To help internal communication. To improve culture. Read Too Big to Know: Rethinking Knowledge Now That the Facts Aren’t the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room by David Weinberger  

2. Your Brand is what Google tells you it is.  With a click of a button anyone in the world can find everything they can about you. If they don’t find very much they’re going to find your competitors and hire them instead. It’s a different world we live in, a world where we like to “meet people” online first before in person. What’s your Twitter handle, what do they look like on Facebook, where have you worked-checking the LinkedIn profile, and finally what does Google say about you? These are all questions you should be asking yourself before a competitor or a sneaky friend of yours finds those pictures of you from that Halloween party in University. Your Mother would not be proud of that picture.

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Goals Are For Losers, Systems Are For Winners

Scott Adams wrote an inspiring book. It’s called How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

How to Fail at Almost Everything and Still Win Big- Kind of the Story of My Life-book by Scott AdamsYou probably know Mr. Adams a lot better once you find out he’s the guy behind those Dilbert comic strips. Yup, that’s Scott.

Throughout this fascinating read he keeps reminding the reader not to listen to his advice, after all he says, “you’re taking advice from a cartoonist!” I think this is why I felt like I should listen to him more, because he was open with his inherent bias’s and extremely transparent. Still one of the best all around books on improving your life, career, business, and most importantly, mindset.

Goals are for losers, systems are for winners. He had a lot of great advice in the book, but this counterintuitive thinking jumped out at me. As a guy who’s always been a firm believer in goals, goal setting, writing down goals, etc. this statement of Goals are for losers! really caught me off guard.

What the hell have I been doing? Why am I setting goals? Am I a loser?!? 

Then you read on and find there is a method to his madness. The general argument is that goals, once completed, give you nowhere else to go, no next step, no contingency plan. But systems scale, they get larger with ease, they adjust to their surroundings, they’re more adept for growth. Your system is the way you create successful outcomes (if you aren’t creating successful outcomes you are probably using a bad system). Your style, personality, approach, tone of voice, attitude, etc. are all a part of your system. 

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Quotes-change-happens

The Business of Belief [14 Brilliant Quotes]

I recently finished an amazing read by Tom AsackerThe Business of BeliefHow the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

It’s an easy read, not very long, and filled with wonderful little stories that teach memorable lessons in a simple manner. I loved the book and have since bought it for people. I really think you should pick up a copy, after all, don’t you want something to believe in?

I’ve heard this stat before but really puts into perspective the ‘maker’ culture we’re living in.

Every two days we create as much information... quotes-eric-schmidt-information

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