Just be around them more. That’s it, that’s all, no kidding. Regularly being in the presence of someone makes you more appealing. Do you want to build rapport? Show up, again and again and again.
Familiarity builds contempt? Actually it’s literally the opposite.
From Ori Brafman’s Click, it’s not personality, likes, dislikes, personal characteristic or anything else, close proximity to someone will make you get along with them better. They reference an MIT study about dorm rooms in university, students who live in the centre of a hallway have on average more friends than the people who live at either end. Your best friend on average in a dorm room? The person who lives closest to you, your neighbour. The students have nothing special about their living arrangements accept the closer you are to people, the more friends you’ll have.
It makes no sense, you feel there has to be more to it but there isn’t. Proximity is the single best factor in helping you build a relationship with someone.
The best teams I’ve played on and coached weren’t the most skilled but the ones that got along the best. If you get along easily, you’re going to hangout more. The more you hangout, the better you know someone. The better you know each other the better the team plays.
That matters in a team atmosphere because when things are going well it’s easy to manage a team, it’s when the shit hits the fan you come closer as a team.
Same in business, the closer you are as a team, the better you’re going to perform in the long run. And now you know the easiest way to grow your team, simply make them hangout more. Want to get along better with someone? Show up to events they’ll be at more!
Where are you putting in time just showing up again and again?
When we start projects at StratLab we like to understand the organization we’re working with, the best way we’ve found is to be what David Kelly would call The Anthropologist.The most success we’ve had (and still have) is really getting to know an organization. Going to the Annual General Meeting, Christmas Party, Golf Tournament, Fundraising dinner, basically anything they will invite us to we’ll go. You get to know people on a different level when you see them out of the office in the “wild”. Don’t ever be afraid to get out from behind your laptop to do some hands-on research.
One of the most successful projects we worked on was with the Regina Police. It was an internal marketing strategy where we were to change their core values, vision and mission to better reflect their current culture. It took Six months longer than we thought because we really didn’t want to rush the research process of interviewing every level of different Police officer. It was amazing
To observe without judgement. To develop an empathetic understanding of the organization. You must look at the tiniest of details, the most mundane things can have a major impact on what the end consumer takes away in their experience.
From the book:
The Anthropologist is rarely stationary. Rather, this is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations. The Anthropologist is extremely good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life. Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the ability to “see” things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving; and a way of seeking inspiration in unusual places.
Look into a company as if you were Sherlock on a case
Asking questions, becoming very curious, always asking “why” and never excepting “that’s just the way it is here.” The Anthropologist needs to uncover the hidden story behind what the client isn’t telling them. Remember what Sherlock Homes said, “the devil is in the smallest of details.” -or something thing like that. The little things matter. Pay attention to the little things.
Create a company “idea wallet”. Much like your wallet that you carry money around in, your companies idea wallet is where you think and pitch ideas.
How do you get to really know an organization?
By asking questions of course you silly nilly!!
Any question that leads you closer to the central purpose of that organization, generally it’s not your run of the mill questions that are going to get to the bottom of things. People never simply open up to you, you must gain their trust first. Be positive, listen to their answers, and be very respectful (no judging). You need to get creative, the more out there the question is, the more people have a chance to show you their personality. See some ideas on research questions you could use.
Seeing a problem for the first time, through a new lens. The definition of Deja Vu is seeing something you’ve seen before in a ridiculously clear manner. Vuja De thinking is approaching problems like you’ve never seen them before. Trying to solve your organizational problems with novel solutions we’ve never thought about trying. The next time you want an “expert” to solve the problem instead why not ask a beginner to take a stab at it, you may surprise yourself!
We went into this class not knowing what to expect. It was my first time teaching entrepreneurship and I wasn’t going to pass up an opportunity for some hands on learning!! A few weeks back before we started UpliftingTshirts.ca I filmed this #InTheLab episode asking the question, how do you teach entrepreneurship?At that time I had no idea what would happen with our newly founded company disguised as an experiment disguised as a class.
This week’s #InTheLab I get to interview Mitch Gallant, Marketing Manager for the Capital Auto Group. I’ve worked on and off with him and his team for around 4 years now. Mitch is brilliant when it comes to online marketing let alone Google Adwords. This talk is mostly focused on Google Adwords.
“Buying a car is a hassle! That’s probably why buying a car is one of the most researched industries on the internet.”
Mobile traffic is more valuable than desktop traffic
The most underrated thing you can do for your life is exercise. There are so many positive side effects to physical activity that it’s almost insane how we live our lives sitting at a desk for hours on end. We learned that in school, businesses thought it was a good idea too, “hey put everyone in cubicles!”. What a terrible idea that was.
Humans vs Robots, a series of Podcasts produced by NPR’s Planet Money Podcast that are nothing short of amazing. The first one I listened to on the way to presentation in Saskatoon, I used one of the stories in my presentation. It was that good!
As the human race progresses, we invent easier ways to do things. The lightbulb put the candle makers out of business. They were outraged. Why wouldn’t people support the candle makers anymore? Doesn’t society have a duty to support the candle makers?!?
The car put horse and carriage drivers out of business. The Better Business Bureau put the snake oil salesmen out of business. Cassette tape put the record stompers out of business, the digital camera put Kodak out of business, Napster put 60% of the record industry out of business, Google put the phone book out of business, what do you think will be next? Are you in that industry? Better yet, are you in the industry that’s going to displace a current market?
Dr. Nick Bontis talking about industry displacement and why you need to retool, relearn, re-certify, re-professionalize to stay relevant.
In this podcast they lineup three competitions of the epic showdown, HUMANS vs ROBOTS!
Battle 1: Who can fold a towel better?. At MIT there’s a project that has students developing an algorithm that allows a robot to reach into a load of laundry, grab a towel, and fold it in to a prefect square. The students did just that, but it took the robot 18 minutes to complete the task. They also had a young child try folding a towel. It took less than a minute.
Humans 1 Robots 0
Battle 2 was Ellie. Ellie is a computer program that interacts with people. It was made for people with post traumatic stress disorder (PTSD) and severe depression. The theory was that some people just won’t open up to another human, what they’ve been through sometimes it too traumatic to tell someone. But it’s easier to talk to a machine that won’t judge you.
This part in the podcast is worth listening to alone. They have a war vet from the Canadian Military talking about his experience with Ellie, it was a positive one. His story is a moving one, I won’t ruin it for you. Go listen to it!
Human 1 Robots 1
Battle 3; who can write faster a machine or a journalist from the BBC?
Yup, they’ve created a machine to write the news. All the major websites (Reuters, Yahoo news, Huffington Post, etc.) have stories created by WordSmith, a software program that can write news articles. All you need is a companies annual report (the competition in the story was based on Denny’s annual report) and WordSmith puts together an article that isn’t fancy but gets the point across.
The result? WordSmith took two minutes to finish the articles, the journalist took just over seven minutes however the journalist had a little more flare to his article.
This is a story about a small town in the US that’s slowly being taken over by factories, and no, not traditional manufacturing factories, robotically run factories. This is completely changing the job landscape for many people in North America. It’s scary but you can’t stop technology, some how you have to get a head of the curve.
The future of restaurants will involve this thing called Ziosk. It’s like an iPad for your table where you can order on, get a drink refill, and order dessert. What will happen to waitresses and waiters? They interviewed some of the staff at an Applebee’s that has Ziosk’s. The wait staff hate it, not surprisingly, but it shortens table turnaround (very valuable in casual dining) and increases dessert sales by 30%.
Just think, you may be ordering your next meal from a machine, who will you tip? Do machines need tips? The future will tell.
This podcast is a fictional story of “the last job”. It’s kind of funny, but also somewhat erie. What will we do in the future? We won’t all be working. What will we spend our time doing? It’s an interesting thought.
Your brand is a widely held set of beliefs and expectations of what you deliver and how you deliver it, validated by customer experiences.
Until communication was put on steroids thanks to the creation of this little thing called the Internet, “your brand” was just a set of beliefs and expectation of what you deliver and how you deliver it. Customers for the most part never talked. There was no Trip Advisor, Urban Spoon or Yelp. Back then your expectations of a product or service could be influenced by commercials, billboards, and other advertisements.
Companies (Brands) could change the way you thought of them based simply on a catchy tune played before a movie or during your favourite sitcom….
“My baloney has a first name…”.
“Everyone loves Marine land!”
“Don’t cha put it in your mouth…”
“Let’s go out to the kitchen…”.
Have you heard an amazingly catchy jingle as of late? Possibly the Charlie Bit My Finger kid or Susan Boyle would be the closest.
Back then it was much easier to get your message out to the masses. You really could create major awareness for your brand or product, and it worked. The problem now is we don’t have one channel we always watch, there’s several hundred. Also, because we’ve been seeing these ads since we entered the world it’s hard to differ the signal from the noise.
Back to the definition of a “brand”.
You no longer are in control of your brand.
Everyone else is. Your brand is what people say about you behind your back. Your brand is what I find when I Google you. Your brand is what your customers say about you once they’ve left your store. Your brand is what people think of you whether you like it or not.
You can’t control it. You can only influence it. Customer service can help it (think Westjet), advertising can grow it (think Tim Horton’s), a smart HR policy will enhance it (think Whole Foods), but it’s the combination of every tiny little thing you do. Every time you come in contact with a customer or potential customer they either like you a little bit more or a little bit less. If you still think people can be indifferent to your brand, they probably can, but that’s a recipe for a competitor to come in and steal those customers away from your mediocre organization.
You’re better off creating remarkable experiences with every touch point you have with customers. From answering the phone and e-mailing, to your business cards and promotional items. Everything communication tactic is a chance to show the world what your brand is made of. Hopefully, after coming across your innovative brand several times over, your potential customer says:
“aww shucks, who is this amazing company that keeps making me smile?”. Now you don’t have to sell to them, they already are sold.
I’ve been there too, sitting alone on a Friday night wondering; how many people are actually on Twitter in Regina?
Well thanks to a wonderful tool called FollowerWonk we can now find out!
Followerwonk allows you to do searches for people on Twitter. You can search by location, by a word or phrase in the bio or by several different factors. Below the list is made up of people who have self selected their location to include the word “Regina”.
The list is ranked by Social Authority. Social Authority is a metric developed by Moz that helps cut through the vanity metrics out there and measures influence on Twitter. Who would have thought that gaining Followers wasn’t the only thing you use Twitter for.
I first sorted them by Follower count but it wasn’t cool to see all the bots and people who hired bots and the bots who hired people at the top of that list. This is a much better look at the Regina Twitteratti.
Want to find yourself or your ex-girlfriend from Highschool? Hold ‘Control’ and press ‘F’ then type your Twitter handle.
In other news check out some of the more recent blog posts on the Stratlab blog!