Blackfish

3 Must Do’s To Tell a Compelling Story

1. Start off with a big bang

Introductions mean a lot in documentaries. They set the stage for what’s about to come. The intro can either turn the viewer on, having them beg for more, or can work against the film by boring the $!%$ out of the audience.

Searching for Sugarman begins with the controversial story of how Rodriguez killed himself. Some say it was a gun to the head, some say it was the most gruesome suicide in history, where he doused himself in gasoline and lit himself on fire in front of an audience. The beginning of this documentary in incredibly captivating, you can’t turn it off or switch the channel. You desperately want to know what happens. A sign of a great story is you can’t turn away because it’s so spellbinding.

2. Introduce Controversy

K2 is one of the deadliest mountains the world, far more dangerous to climb than Everest, for every four people who summit K2, one dies trying. This is the story of the fateful day 11 climbers never returned home from K2. One of the deadliest expeditions in mountain climbing history.

There are conflicting stories on how some people made it off K2 that fateful day, not every agrees to what happened. Were some people hero’s? Or were they just trying to be selfish. In desperate times, people do some strange things.

You can’t help but be at the edge of your seat the entire time the movie plays. The camera shots, the epic story that changes back and forth, and the mysticism around this life altering mountain that is so very hard to summit.

3. Tell an emotional story that pulls on people’s heart strings

Whenever a movie or documentary comes out that features animals, it’s hard not to get emotional. Yeah, I cried in Babe, Homeward Bound, and maybe The Lion King, didn’t everyone?

We have a natural (biological) tendency to care for babies and animals (and animal babies). When a documentary like Blackfish comes out you know it’s going to be an emotional ride but what you don’t know about is how these beautiful creatures are treated in captivity. It’s horrible. It’s hard to watch. You’re going to get emotional.

The good news is is that this documentary actually is influencing change in how the public views SeaWorld. Several articles have touched on the protests and how angry people are over SeaWorld, and even a bill introduced in California that could introduce the end of Killer Whale shows in the state as well as importing and exporting Killer Whales.

All of these documentaries can be found on Netflix. I strongly encourage you to watch.

To recap, telling a compelling story in the media, to a friend, on your website, in a video, in an article, remember these three things:

1. Start off with a bang 

2. Introduce controversy

3. Pull on peoples heart stings.

We don't need teachers

How Education Will Change [Presentation]

1. Be prepared for Non-Linear learning. Students don’t just learn the grade 6 curriculum and enter grade 7 with a predictable knowledge base anymore. Kids can learn about what ever they want thanks to services like The Khan Academy, iTunes U and other Massive Open Online Courses (mooc’s)The teacher may not be the smartest person in the room anymore (arguably never was) on certain topics. We need to be prepared for this.

2. We need to change curriculums faster. We need to help students learn as fast as the world is changing. Reviewing your curriculum is going to have to happen more often than once every five years (which is the default many institutions get stuck in). Our world changes at an incredible rate. If you think what you’re teaching to students isn’t that relevant anymore I bet they think it’s even worse. Determine the learning outcomes that you’re trying to achieve but leave it up to the professor to build the plan to achieve those outcomes. Stop micromanaging the classroom.
I love this video by Cameron Herold. He’s brilliant and he talks about some of the learning outcomes he’s focusing on as a parent, skills that are applicable in the real world (selling, dealing with failure, negotiations, teamwork, leading, serving). 

3. Teach less and they will learn more. Why do we try to cover everything under sun in our curriculums? Do you think students remember everything that’s listen in the curriculum? Do you think they’re retaining the knowledge they are getting in each class? We forget 90% of what we learn in the classroom immediately after the class anyway. So why don’t we flip this around. What if every class had to find the 10% most important stuff on the topic at hand and developed a class around helping students retain that entire 10%?

Inspire them to learn more on a topic instead of trying to bore them to death on a subject that doesn’t interest them.
4. Stop using the text book. It’s to make money. We get it, that’s not going to fly in the future. No one learns from texts books once out of school, so why are we focusing on learning from textbooks while in school? I believe that all teachers should sign a hypocratic outh so this can’t happen any more. In the presentation I compare the textbook I’m supposed to use for my class and I compare three marketing books I want to use. The marketing books have many positive reviews while the textbook has a lone one. I think we need to take a serious look at this.

5. We don’t need teachers, we need leaders. I like to talk about my friend Jordan McFarlen who teaches Entrepreneurship at Campbell here in Regina. In the class the students have to start a company, create a product or service and go to market, all in the matter of months. With the tradition structure of a business, the students learn how to (and sometimes more so how not to) run a business. You don’t learn major lesson in life without trying and failing. I believe this is what school can and should help with.

Let’s Teach Our Kids To Code

“Everybody in this country should learn how to program a computer… because it teaches you how to think.” -Steve Jobs

 

I think this video is amazing. Kids need to learn more about computers, more about the internet and more about how the future is going to be created by them.

Lets teach our kids to code.

Want To Make a Change? Kill A Sacred Cow

Change doesn’t “just happen”. In any environment forces combined to create friction or resistance which changes the environment over a long period of time. In nature, sacrifices are made to ensure the long term stability of the eco system. You can’t have change without sacrifice.

Change and growth don’t happen without some sort of friction.

If life is difficult that means you’re sacrificing short term gain for a long term payout.

I love the Hugh McLeod quote of “choosing an easy life rarely ends up with much of either”.

The most successful people in our world made more sacrifices than everyone else to get where they are.

Have you ever asked a truly successful person about their work ethic? The vast majority of people who are a living success will tell you how insanely hard they had to work to get where they are. It was all about the sacrifices they were willing to make.

Change in your business is just like change in your life. You can’t get physically fit by saying you’re going to workout and eat better. You get physically fit by doing something difficult. By changing your daily routine, working out for two hours a day and eating right. Fitness isn’t easy (for some it is, not my fat ass) but anything in life worth having is worth working for. With hard work comes the results. Like in fitness, like in work.

So you want to make a change? Kill a sacred cow, it’s the easiest way to create change. From the book The The Chaos ImperativeChaos Imperative Ori Brafman and Judah Pollack tell the story of when Mayor Bloomberg was first elected Mayor of New York City he didn’t like how everyone worked so closed off from each other. His solution to create a change? Move his desk down to the second floor, right in the middle of 51 NewYork City staffers. His desk wasn’t any larger than anyone else’s. Every cubicle wall on the second floor came down, effectively making the Mayor’s perfect open office space. It even got the nickname Bloomberg’s ‘Bullpen’.

Sacrificing the privacy of a cubicle was the perfect way to create an open workspace.

So you want to make change in your life? What are you willing to sacrifice? What are you willing to give up? Better yet, what aren’t you willing to give up? Maybe if you start there you’ll understand that it’s your own life style that’s actually holding you back.

Don’t cha put it in your mouth…Your Favourite Commercials of The 1990′s

An entire generation was taught not to put things in our mouths because of this commercial. What a catchy tune! Do you think we all still know this song because is has such a great hook? Or because it was completely overplayed from 1993-1998?  You be the judge.

Around Regina, you can still look someone in the eye and say “some people think I eat too many chocolate bars” and you’ll get the response, “or that I don’t wash my face.” This commercial inspired a generation of kids to care about their appearance, especially their face. Also, when one eats a lot of chocolate bars we’re reminded of this cultural tipping point for facial cleanliness.

One of my personal favs…

The log drivers waltz

I shared this on Twitter and @KiltedBroker chimed in saying he thought this was a video on how to pick up chicks!   Atta boy Jackson.

And finally a public service announcement from our favourite drug spokesman, Pee-wee Herman…

Don’t do crack!

 

Have a favourite commercial from when you were a kid? Share in the comments below, I’ll add any sweet videos to this list!

What Is True Power?


In every relationship on the planet, whether that be a strong or a week tie, there’s a power balance in each and every one.

By power I mean authority but not in the traditional sense. You can have contrived power, this is classic dictatorship. This power balance is highly skewed towards the dictator and the further down the line you get that less respect they have for the person in charge.

In the 1993 classic, Schindler’s List, Oskar Schindler talking to Amon Goeth (a notorious Nazi Army Commander) about what real power is, Schindler defined it as “power is when we have every justification to kill, and we don’t”.
Power isn’t exercising your right to punish someone or do something negative. Power is realized or increased when one holds restraint and shows compassion.The-most-common-way-people-give-away-power

Read More

You Need To Stop Buying Facebook Likes, You’re Killing Your Engagement

Here’s a video we came across one day scouring the annals of the internets. It makes a clear case as to why you shouldn’t be buying Facebook likes. With every fake like added to your page, every real person liking your page

Facebook isn't for everyone

will see less and less of your content. Basically, if you artificially inflate your your Facebook likes, you’re hurting yourself in the long run.

Many people can’t do it and Facebook isn’t for everyone. Brandon and I have agreed that Facebook isn’t something we want nor should be focusing on right now. Hence we don’t have an undated Facebook page. If you can’t put the time in, it isn’ worth it.I think this is a brilliant lesson for any situation in life where you have the choice to either  a)work hard for something or b) take the easy way out and pay for it. The former is always the harder choice but it comes with a larger reward as well. It’s hard to come up with current and consistent content for Facebook. But if you do it for a long time you get faster and more efficient at it and over time you get a name for yourself. The keywords there are “over time” nothing on social happens over night.

On the other hand, if you do put in the time, you’re going to create a following and inspire a lot of people (COR does a great job of this on Facebook). COR doesn’t pay for likes on Facebook, they acquired them organically from people who love what they share. (that’s why I liked their page, go check out the images they share)

Anytime there’s a choice of the hard way or the easy way, take the hard way. You’ll be happier in the long run. And for crying out loud stop trying to buy influence on Social Media sites, be that Twitter, Facebook, Instagram or Pinterest. Buying influence never works.

What do you think? Can you buy influence? 

What is Domain Authority & Why Do We Use It? (66 Websites Ranked)

You're still measuring hitsIn the online marketing world you can measure almost everything. You should be very critical of an online strategy that uses vague measurements of tactics that can’t be proven to be effective over time. Start using the data from your website to your advantage.

Start with all the qualitative malarky (focusing on design and feel and making it “pop”) sooner or later you’re going to be fired. That’s a certainty. If you really want to impress the boss start with some substantial qualitative metrics. Hook up Google Analytics and you’re off to the races. If you want to get more technical you’ll have to consider using a company like Raven or Moz (the company we use).Use moz you silly nilly!

When dealing with website measurement, Moz is pretty much the bees knees. Out of Seattle Washington, they’re like a small vigilante group of online special forces who ensure your website is firing on all cylinders.

They use a measurement called Domain Authority. Domain Authority is Moz’s best prediction at how well your website will rank in search engines. This is a number calculated from many different data points from all over the internet. Every page on the internet has a page authority, also a number out of 100, this would be that specific pages’ ranking potential.

Every page on your website has a page authority and together those combine to make up your Domain Authority. It’s a relative metric in that your competition will have a similar number and whether it be higher or lower, generally you can explain why one website is ranking better than another based on Domain Authority. It doesn’t always mean a higher domain authority will always out-rank a lower domain authority, but higher domain authorities always have a better chance of ranking higher in search engines.

Why do we use it?

It’s a standard metric that can be compared to all of your competition. It’s the number you can use to test your hypothesis’s of what works and doesn’t work when it comes to your online strategy. If you increase Domain Authority, you increase your organic traffic.

imagine- you can see why your competitors are out ranking you in google

The coolest part? You can look up your websites Domain Authority by using this tool called Open Site Explorer.

Read More

The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

Top 11 Home Construction Keywords in Regina Infographic

 

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

Unleashing Your Creative Genius: Touch The Snake

In a brilliant Ted Talk, David Kelly (founder of IDEO, an innovation firm on steroids) shows us how everyone can be a creative genius, it just takes a lot of mini steps.

The analogy he gives is a story from Dr. Albert Bandura (the greatest living psychologist in the world, also born in Mundare Alberta, fact) who is world renown for curing phobias in a radically short period of time, sometimes in 4 hours or less. His secret? He does it in many small steps,working up to the finale, the crux, the thing they’ve always been afraid of.

He’ll bring a patient into his office and tell them there’s a snake in the room next door. The patient obviously thinks it’s ludicrous that they’ll ever go into the snake filled room. He opens a one way mirror to let them see the snake, calms them down. Then opens the door and calms them down. Then into the room, then calms them down. Recognize the pattern?

It’s a series of many steps, over time, they contribute to a major outcome. It’s really how we humans get anything done.

With this process in mind, David encourages everyone that they can be creative and they can come up with novel, unique solutions to problems they never thought were possible before. In small steps, over time, you can be come a genius.

Page 1 of 1312345...10...Last »