My 2013 Goals

This will be the biggest year of my life and hopefully yours too.  As such I thought it would be helpful to set a couple goals.  Do you set goals?  You should.  I could help you.

1.  Win the last game of the season coaching volleyball.

My favorite pass time for the past few years has been coaching volleyball. It’s the best.

2.  Read 52 books this year.

Came up several short last year.

3.  To have a family dinner once a week.

I have a 15 month old nephew who thinks I’m just the funniest.

4.  To help the University of Regina Alumni create something to be proud of.

Already in progress. Will report back.

5.  To fall in love with the organizations that want my help. (Ehem, Capital Ford, Regina Police, Regina and District Association for Community Living).

6.  Have SIAST ask me to teach more. (I’m teaching a marketing class for the first time ever this semester).

7.  To speak in a province or state that I’ve never spoke in before.

Yes I’m still giving out lottery tickets during presentations if you were wondering.

8.  To grow Strategy Lab to five of us.

Yeah that’s right, tell yer kids, tell yer wife.

9.  Lose 20 pounds.

(I’ve been trying for 7 years but love cooking and wine far too much)

10.  To always give credit when do.

A teacher in grade 11 once told our class when ever you receive amazing service you should tell the person or company. They may never know the impact they’re making unless you tell them.

11.  To admit being wrong more often.

This is more so for Brandon and Linden. We argue a lot. Good arguing though. I think.

5 Reason Why You Should Support Our U of R Cougars

UofR - cougars logo

1. We support local in Regina. As a rule we (Regina folk) like to support local businesses and organizations in Regina. If you disagree you can go pound salt. It’s always more fulfilling to dine at a local restaurant (Rock Creek, Freehouse, Enso) or local clothing store (Coda Clothing & Shoes, Venice Tailors, Colin O’Brien’s), so why not also support your local sports teams?

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What Does Strategy Lab Actually Do?

I was in a meeting this year and a lady, not knowing what we do, asked this most important question I had ever been asked around a boardroom table.

What do you actually do?

Simple right? Unless you’re a part of a brand new marketing strategy company who specializes in Social Media, marketing strategy and web design. What do we actually do? Make organizations smarter.

What we actually do is quite simple. We find out why you make sales, we find out why sometimes you don’t make sales and together we try and do more of the stuff that makes more sales. We find the best parts of your business and put them online for the world to find.

We base our strategy on the methodology, research, create, engage, measure.

Research: we find everything we can about your organization and your competitors.

Create: we develop your story and begin telling it somewhere (yes somewhere, we’re not sure until we talk to you, it could be Facebook, Twitter, a website, who the heck knows where!)

Engage: we establish a communication strategy including a method of acquiring feedback from your customers.

Measure: finally we develop a way to measure sales increases based on online lead generation. Yes we measure social media, no it’s not impossible we’ve done it lots before. Besides measuring lead generation and conversion rate we also use a lovely customer service measurement tool called Net Promoter Score. And remember, if someone tells you that you can’t measure social media, give them a Ken from Street Fighter uppercut.

We don’t claim to do anything we can’t, and we don’t try to be bigger than we are. We help smart companies who want to grow, with their marketing and strategy. We help you make more informed decisions based on data. We help you measure what matters to your business.

If you think we might be able to help you or if you just have some questions on marketing we’d love to chat. Leave a comment below or check out our contact us page (it’s pretty sweet…)

We Love SYPE and You Should Too

Strategy loves SYPESaskatchewan Young Professionals and Entrepreneurs (SYPE), is a group of young, influential business minded folks who are the future leaders of our economic powerhouse of a province. That’s correct, these people are moving AND shaking. Last Thursday night SYPE hosted their Movember Gala.

It turns out that we not only attended but I (Jeph) ended up winning Mustache of the year. Ironically, Derek Wu, Brandon’s brother, proudly won the worst mustache of the year, which might I add, came down to a sock off which Derek prevailed.

The night was a hoot to say the least.

If you haven’t been to a SYPE event, try one out or if you want to get involved in a major way, join the board.

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