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How The C-Suite Are Using Social Media

They aren’t, that’s the easy answer. Well not yet. The executives in and around Regina and Saskatchewan are slower to adopt this new found social technology. Sure there are some very social executives (and a social Premier!) you’ll find out about them in the presentation but for the vast majority of leaders in the business community have fallen prey to the “I don’t have enough time” and the “I don’t get it” virus.

So how is the C-Suite using Social Media? They use Twitter and LinkedIn. The presentation below is mostly focused on Twitter.

In the presentation you’ll find:

  • Some of the most important Tweets of all time
  • 5 Myths about Social Media
  • Several case studies of business/political leaders and organizations who use Twitter specifically (and use it well!)
  • We finish off with 3 “How To’s”, tips on making you better on Twitter.

If you want to learn more about presentations similar to this, book Jeph to speak or host a workshop, check out our speakers, presentations and workshops page here.
Moz + google analytics = awesome

What is Domain Authority & Why Do We Use It? (66 Websites Ranked)

 

Every website on the Internet has a Domain Authority, yes yours does too. 

You're still measuring hitsDomain Authority is one of the most effective website measurements because you can benchmark against your competitors, see the impact of your SEO efforts, and set future goals based on a quantitative outcome. We use Domain Authority to measure the websites we manage. It’s an objective indicator for how your website will perform in the future. You want to see your Domain Authority increase over time.

If you start with all the qualitative malarky (focusing on design and feel and making it “pop”) sooner or later you’re going to be fired. That’s a certainty. If you really want to impress the boss start with some substantial quantitative metrics. Hook up Google Analytics and you’re off to the races. If you want to get more technical you’ll have to consider using a company like Raven or Moz (the company we use).

When dealing with website measurement, Moz is pretty much the bees knees. Out of Seattle Washington, they’re like a small vigilante group of online special forces who ensure your website is firing on all cylinders.

What is Domain Authority?

Domain Authority is Moz’s best prediction at how well your website will rank in search engines. This is a number calculated from many different data points from all over the internet. Every page on the internet has a page authority, also a number out of 100, this would be that specific pages’ ranking potential.

Every page on your website has a page authority and together those combine to make up your Domain Authority. It’s a relative metric in that your competition will have a similar number and whether it be higher or lower, generally you can explain why one website is ranking better than another based on Domain Authority. It doesn’t always mean a higher domain authority will always out-rank a lower domain authority, but higher domain authorities always have a better chance of ranking higher in search engines.

Why do we use it?

imagine- you can see why your competitors are out ranking you in googleIt’s a standard metric that can be compared to all of your competition. It’s the number you can use to test your hypothesis’s of what works and doesn’t work when it comes to your online strategy. If you increase Domain Authority, you increase your organic traffic.

 

The coolest part? You can look up your websites Domain Authority by using this tool called Open Site Explorer.

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The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

13 Grievances For The 2014 Social Media Season

How-many-twitter-followers-do-you-have-

1. Don’t ask me to like your page, Retweet you or buy something.

If it’s important I’ll find it on my own or a friend will tell me about it. I’ll buy it when I’m good and ready, stop asking me to do ‘something’ for you, and start doing things for others so that you may get something from them one day.

2. Your website sucks, so does mine.

I’m updating and improving my website today, what are you doing?

3. You can’t judge someone by their Twitter, Facebook or Instagram account.

You can only judge a person’s Twitter account, Facebook profile, Instagram account after meeting them in real life. Paradoxically you can lose all respect on social platforms by saying one thing wrong. And no, tweeting a couple things ‘right’ or automating your tweets gains you no respect whatsoever.

4. Giving people recommendations on LinkedIn for the sole purpose of increasing your own recommendation number is lazy and if you do that I hate you.

Just clicking a button to vote for a certain someone to be an “expert” in something is just lazy. Never talk about your recommendations on LinkedIn, it’s nothing to brag about. Now, instead why not write a couple of paragraphs about the person you work with that never gets credit but is one of the best coworkers you’ve ever had.

Bosses and manager, write nice thing about your people. If you can’t find nice things to say you’re not looking hard enough.

5. Nobody cares about the amount of Twitter followers you have or what your Klout score is. Stop bringing them up.

Didn’t think I had to mention this, but if you mention “Klout” or your “Klout Score” you are a huge nerd. Stop doing that.

6. It can be terrifying to face the metrics, but if Buckley’s taught us anything, things that are awful are good for us.

As Jim Collins says, you must face the brutal facts, what’s the most important thing to measure that determines success?! The ironic part of measurement is once you start measuring yoy really don’t need to do much further. Just the fact that you’re measuring results, humans tend to perform much much better when they can correlate what they’re doing with the results.

7. We get it, you have a Facebook page, now stop inviting us to your events.

Remember, there’s nothing easier than starting a Facebook page, creating an event, and inviting people to said event. If it’s “easy” EVERYONE IS GOING TO DO IT!!! Making your event no different than the other hundred events we get invited to on Facebook every day.

8. Nobody likes the “new” social network until everyone likes the “new” social network.

Be picky about where you spend your time but not too stubborn that you’ll end up still using a Blackberry in 2013.

9. Don’t ever use the phrase, “OH GOD YOU HAVE TO BE ON (insert any social platform)!”

To each their own. Stop thinking you’ll know exactly what someone else would prefer.

10. If you think being on Google plus is beneficial to your websites search engine optimization show me why, don’t just tell me to get on.

That goes for all social platforms by the way.

11. I get it, you like Vine.

But if you’re a person who’s in charge of your company do you think your best time is spent making and editing extremely short videos? (if you’re the exception to the rule please let me know in the comments below)

12. If you’re not on a social network or don’t know much about it don’t make fun of it or discount its legitimacy.

Few things make you look more unintelligent than poking fun at something you don’t understand.

13. If you still think Facebook and Twitter are good demand generation tools you’re way off your kilter.

They’re customer service and brand building tools. They are horrible at creating demand.

 

Making people smile since 2013

2013 Year In Review From The Offices of Strategy Lab High Above Regina

Strategy Lab November from Strategy Lab on Vimeo.

As I fill my coffee cup with my second shot of Bailey’s this morning, it’s left me a tad sentimental looking back on a great year, one I may never forget.

Starting a company isn’t an easy task, the odds that you’ll go bankrupt are hovering around 90% in your first year, 80% in your second year and only around 10% in your tenth year. What does that mean for Strategy Lab? We have ten years to wait, ten years to stay above the death line, as the goal with any new born organization, survival is the key priority.

This brings up an interesting predicament, what do you focus on?  In the website/marketing consulting industry how do you “survive” per se? How do you ensure you’re focusing on what you need to to ensure you’re around for year ten and beyond?

Sadly I don’t have the answer to this question. My best guess is the little things (I’ll explain later). I wish I did, however I do have an idea of what not to focus on. Pleasing everyone. You can’t do it. ‘Yes man’ philosophy only works to an extent. When you say yes to something you’re saying no to something else. I’m starting to learn about this, it feels like experience creeping up on me, then I pinch myself and remind captain ego that I’m still very young in my field and having patients will be an asset very soon.

As you gain more experience in whatever field you’re in, you begin to learn lessons. They aren’t easy, they’re learned from making mistake, and I’m sure many people don’t see the lessons life is trying to teach them through set-backs and adversity. Most people give up or take an easier path. Life throws them lemons, they set them down, run to Wal-Mart and buy a bottle of lemonade. Work ethic gets recognized these days because it’s so rare to find in our over-educated yet knowledge seeking, work avoiding, know-it-all generation we’ve become. The most important lesson I’ve learned this year is that no matter what industry you’re in the secret to success is not a secret at all, it’s hard work.

The most difficult part of the year has to be parting was with Linden. It wasn’t a bad breakup, we’re still friends, but someone leaving your company is never an easy transition. We’re on good terms, just going in different directions. We wish him all the best and would love to work with him again one day.

The biggest accomplishment as a company has to running our first conference/workshop, #Awesome2013 took over Twitter on the morning of July 18th 2013. We filled a room at the Regina Inn, had four brilliant local speakers, and learned a little bit about running a workshop. Since then we did a Google Analytics session at Capital Ford and a Website-In-A-Day workshop. They’re fun, interactive, prizes, and you learn a lot. We’re excited to start a new Workshop series in 2014.

The-Strategy-Lab-workshop-series

 

The biggest accomplishment personally, was finally seeing the new Regina Police Service cars driving around with their mission statement on the side of the car. It wasn’t my idea, nor did I come up with the mission, but while working with some very smart folks at the Regina Police Service we helped them change their core values, vision and mission.

I still remember one question that came up during the project, how will we keep everyone who is a part of the RPS reminded of the new core messaging? The idea from a very smart person was to print it in more places, make sure every employee can see it every day. In offices, on walls, in conference rooms and, yes, on the cruisers. What a brilliant way to remind yourself of what you stand for. If you want to read more about how we got “Public Service First” on the side of Police cruisers click here.

The coolest project I was a part of this year had to be the Regina and District Association for Community Living (RDACL)’s Sharing your Awesome On An iPad. It was a six week course we developed for people who applied to learn how to use an iPad. We created the program for RDACL so they can use it else where and build on what they’ve already created. Here’s a video Brandon made on Sharing Your Awesome On An iPad.

RDACL Workshop from Strategy Lab on Vimeo.

My most fascinating project I worked on (and am still working on) is the Hospitals of Regina Foundation (HRoF). An organization full of passionate people, an amazing history, and brimming with potential. I’ve met a lot of brilliant minds working together to enhance our health care system, an endeavour that affects everyone in Saskatchewan. The future of what the HoRF can do is amazing, I’m very much humbled to be a small part of it.

I’m excited about the opportunity Brandon and I have working with some of the most amazing organizations in and around Regina, helping them take over he world. To 2014, may it be your best year ever.

 

Love,

Jeph

 

 

* – I said I’d explain the “little things” later so here goes. Our world is very paradoxical, people are irrational and often react in the opposite way we might think. Markets react in the opposite direction as we predict, everything thing in our world has a paradoxical opposite side to it, like the Seinfeld Bizzaro Jerry episode! So as a consultancy (and maybe all companies) to get big, you’d think it would be doing the big things. The flashy things that get you noticed, the bigger the client landed, the more prestigious your brand gets. But you’re only as good as what people say about you, your “brand” is what they say about you behind your back.

We measure this by referrals, the best compliment a client can give you is referring a friend, which unconsciously says: “I was so happy with you guys that I think my friends and colleagues will as well benefit from working with you!”  What can be better than that. People don’t just refer anyone, referring someone is a reflection of your own brand after all. So as an organization, you want to be a brand that people would want to associate themselves with, or co-brand themselves with. The only way to do that is to get the little things right. From your e-mail tag line to your business cards, every single touchpoint people have with your brand they are making a judgement, it’s up to you to influence if that judgement is positive or negative. Over time those judgement add up to what people perceive as your “brand”. Once people have made up their mind, it can be impossible to convince them otherwise.

PechaKucha Night in Regina: Presenting YQRs Most Creative

PechaKucha Night Regina-poster

Next Thursday at the Artful Dodger, along with David Tapp, Riley Lawsen, Tori Dundas, Brandon Wu and myself are hosting PechaKucha! I know what you’re thinking. How the hell do you pronounce that? Well it’s Pea-Cha-Ka-Cha, so fun to say!

PechaKucha is ten presentations, all of which are 20 slides and 20 seconds per slide. It’ll be an wildly interesting night, the assortment of speakers is all over the map so you will be entertained. If you wish to see who’s speaking check out the list here. Also, I will be MCing the night, so prepare yourself for some of the best PechaKucha commentary ever!

Tickets are $15 and can be purchased here: Buy PechaKucha Regina Tickets.

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The Best Problems Are Impossible

Impossible-Quotes-impossible-is-nothing

I love impossible problems. I love when you solve a once seemingly impossible problem and then have this realization of “wait a minute, if I was wrong about ________* what else could I be wrong about!?”.

People use the word never a lot. I could never do that. That would never work. You’ll never get there. It’s easy to say it won’t work. It’s easy to be a critic.

If only we all had the mind of a child. To children, there are no limits, no barriers, no hesitations, no red tape, no reason not to try the impossible.

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everyone-has-a-superpower

Video Is The Future And These Regina Kids Are Beating You At It

An article by FastCompany, already a year old, claims that short-form video is the future of marketing. Well, the future is now and it’s plain to see that FC was dead on.
YouTube is the internet’s second most popular search engine (behind Google), Vine is this year’s fastest growing app, and Instagram followed suit with the addition of video mere weeks after Vine’s explosion.

The Fast Company article cites 5 main reasons for video becoming the dominant medium:
1. More and more users are consuming video entertainment online.
2. Marketers are using video to engage social media audiences.
3. Barriers to entry are low.
4. Quality is rapidly improving.
5. There are plenty of avenues for videos to spread.

Wondering what this means for you and how you should go about doing video? Start off by seeing how effective a simple and bare bones video can be by checking out Gary Vaynerchuk’s YouTube Channel.

Then, take a look at some local talent who have been absolutely crushing it with dynamic video content:

1. Chris Dimas – Drummer – 16 Years Old

2. Alex McIntosh and Matt Stefan – Students – 20 Years Old

What makes these videos so successful? Here’s what I think:

Both of the above videos reside at the intersection of the creators’ strengths and what is relevant. In Chris’s case, his strength is his high energy and skillful drumming and the relevance is that he uses popular music in his videos. For Matt and Alex, their strengths are sense of humour and comedic timing and the relevance of their video lies in the fact that levelling was partially a spoof on the planking craze and exemplified what most people are looking for on YouTube: a good laugh. This concept is illustrated below:

Regina Video Content Strategy

For your business, this “sweet spot” framework should really simplify things, as it did for Stella and Sway in this video we filmed for them:

Stella And Sway – Summer Weddings from Strategy Lab on Vimeo.

If you have any video questions please comment below! And if you’re looking for some help with your first/next video, email us at info@strategylab.ca

 

 

 

twitter-bird

The Top 100 Most Engaging People On Twitter In Regina [Infographic]

Follow me please!Hopefully you’ve seen the 100 Most Influential People on Twitter from Regina infographic we compiled last week. 

This list differs from the 100 Most Influential list because this is a list of the people who actually talk to other people on Twitter. So yeah, this is the list of people you’re going to want to follow.

This list is made up of people who have Regina listed in their bio on Twitter. Then I sorted the list of 16,141 people by percentage of @ mentions in their time line. I think this is one of the most interesting lists because these are the people who will talk to you.  Who want to talk to you. These are the folks who engage the most.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: % of Tweets containing @ mentions

For the entire list of everyone who came up for the “Regina” bio search (and to find your own score), see the Spreadsheet here: 8,267 people from Regina on Twitter.

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