Capital C the Movie

The Sharing Economy: The Biggest Change Since The Industrial Revolution

Presented Nov 24th at the Regina Realtors Association Business builder day. Here are some of the videos we had a look at.
From the documentary on Netflix, Capital C comes the story of “Freaker USA”. One of the coolest Kickstarter success stories.

Freaker Kickstarter from freakerusa on Vimeo.

Next to put into perspective what goes on in a given year of search on Google.


Finally when you get depressed about when someone says something bad to you online watch this:

Country Music artists read out angry tweets written about them.

I don’t think you can find a better song about the new online world. And Alanis Morissette just had a way speaking to my soul. Hope you enjoy!

 

Want to see a brand new website the @Stratlab team just launched? Welcome to Normanview Dental

At Normanview Dental we want to see you smile-dentists regina

How do you teach entrepreneurship-how do you teach an art form

How Do You Teach Entrepreneurship? || Eps 35 #InTheField

How do you teach entrepreneurship? How do you teach an art form?

My best guess is you must experience it.

I don’t have the answer but I do know it’s not the traditional way of textbooks, quiz’s, sitting in desks and writing tests. Memorization is not a quality we need in the world of 2015 and beyond, so why do we keep putting so much emphasis on the standardized test?

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remarkable customer service is similar to being a dog

Customer Service Explained By The Friendliest Person In The World || Eps 33 of #InTheLab

  

I’ve only known Maple for a few years, but in that time she’s taught me a life time of lessons on how to treat people. We used to work up above Coda Clothing and shoes. Maple would be working on the floor of Coda when we’d come into work. We’d have to walk past her as we shared an entrance. She was always excited to see us no matter what. She genuinely wanted to get to know you better, it wasn’t fake or contrived, Maple is actually one of the happiest people I’ve ever met. She could keep a conversation going with a mute person!

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How we measure your website using Moz

How We Measure Your Website || Episode 32 of #InTheLab

Warning, Jeph gets nerdy in this one!!

The slides I go through in the video are included in the Slideshare below. Some of the images aren’t the highest quality in the presentation, if you want to look at the specific reports referenced, scroll down I’ve included them in this post!

1. Open Site Explorer

Open Site Exporer strategylab website metrics

You have to start somewhere with measurement, Open Site Explorer is a good place to start. It’s also a Free SEO tool you can use. We use Domain Authority as a central metric to compare websites to each other. If you want to learn more about Domain Authority check out this blog here (What is Domain Authority? And why do we use it?).

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the braedon and brandon episode

The Braedon & Brandon Episode | Between Two Sequoias ||Eps 30 #InTheLab

The Braedon & Brandon Episode.

The highly anticipated conversation that fans have been waiting for, the hotshot in the office, the young gun hailing from North Regina, Braedon McLeod interviews the Strategy Lab co-founder Brandon wu. We recently added a couple folks to our “About Us” page. They’d been hanging around the office long enough so we felt it was necessary to explain what they’re doing before people start asking too many questions if ya know what I mean. 😉

This will go down in the history books as the conversation that changed a generation! Well not exactly, it did uncover some of the secrets to Brandon’s working style and Braedon does make you laugh when he talks sometimes.

Their comedic banter in the Strategy Lab office is nothing short of amazing. Braedon knows how to get under Brandon’s skin, and well everyone is really hard on Braedon ANY time he makes a comment that isn’t exceptionally brilliant. A day doesn’t go by without a lot of laughter. We really make a great team.

Most days Braedon just sits there and codes singing Shakira, and other days he just sits. The way those two talk about designing a website is truly remarkable. A seasoned vet getting grilled by the rookie just to ensure our name is associated with a top quality product. When you care a lot about what you’re doing you tend to get opinionated about your work. Ahhh, the life of a creative.

Watch the video, it’s pretty, pretty, pretty, funny.

Want to meet another fellow who hangs around our office an awful lot? Check out Eddy Alvaro talking about Logo Design here.

Hat Farm on Instagram

The Hat Farm: An Example of Social Enterprise Using Instagram || Eps 29 #InTheLab

Born out of necessity the Hat Farm has grown into an amazing example of Social Enterprise.

The Hat Farm started at Carmichael Outreach in Regina. Carmichael Outreach is a place where people can get clothing, food, a cup of coffee, help with housing, drug addiction, plus pretty much anything else people need when they have no where else to turn. In 2014 Carmichael Outreach served 53,689 meals to people in Regina. In 2015 it’s looking like that number will be closer to 70,000. They’re growing, and that’s not a good thing. I mean it is great people who maybe weren’t getting a meal last year have the chance to but as an organization they can’t just keep growing.

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Every Cool company needs a t shirt

Why Your Company Needs a T-Shirt || Eps 26 #InTheLab

T-shirt marketing has been around for years. I’m not sure who started it, probably someone who loved making people smile. Any way, what we wear has changed so much over the years. Clothing can affect the way you think(peoples’ perception of you changes), from the psychology of social signalling and Status Anxiety, to understanding that most of what we do is centred around attracting the opposite sex (see the book Spent for a fascinating look into this theory).

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Between Two Sequoias w/ Braedon McLeod || Eps 25 #BetweenTwoSequoias


Braedon from Strategy LabI met Braedon back when he was in highschool and still full of piss and vinegar. I was the assistant coach of the Senior Boys at Winston Knoll and there was this young spitfire of a Volleyball player that looked at the world through a different lens. He was a little shit disturber, didn’t like authority but would compete no matter what. He was a competitor. We didn’t see eye to eye at first, but slowly I began to understand where this young fellow came from.

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