How to identify the type of person you don't want to work with

How To Identify The Type of Person You Don’t Want To Work With // Eps 55 #inthelab


How To Identify The Type of Person You Absolutely Don’t Want To Work With?

People that make fun of others.

In the service industry you get a chance to work with all different kinds of people. Some good, some bad, and yes some are freaking ugly (to deal with). This is to help you identify someone you absolutely don’t want to work with.

Someone who talks bad about others. More specifically your competitors or their competitors. People who say mean things about other companies have no place in the business community. When you associate with people who say bad things about others, what makes you think they don’t say bad things about you behind your back?

It’s happened to us at Strategy Lab Four distinct times now. It’s a textbook mistake, I should be smarter by now.

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Pokémon a Go-Go? or Pokémon a No-No? | Eps 54 #InTheLab

A couple weeks back I got to interview Greg Moore from Look Agency here in Regina.

I love Greg’s opinion on marketing, he’s a genuine nice guy and tends to disagree with me a lot (that’s why get along so well).

Today’s topic: is Pokémon really a thing? Greg’s here to tell us why.

I love what he says about some things don’t need a goal, a monetary outcome or a defined purpose, Pokémon is such a popular thing to a wide variety of people. Sometimes it’s okay not to know why. Sometimes these fads come for a reason, we need to learn that reason and make the proper adjustments to our own organizations.

Here’s what Greg taught me: everything doesn’t have to have a defined “why”. Just because you don’t Ike something doesn’t mean others will follow. No matter how you feel about things, the crowd will always show you some truth to your idea.

As always, thanks Greg!

Or will they change into something worth a look, maybe a My Little Brony shop

It’s PHONEBOOK Day! | Edgar Alan Poems Vol 2

New phonebook day is here, as kids we’d be so excited!!
To look up dirty names, and prank businesses, our parents we not delighted.

But of great utility it was, to look up whatever you needed at the time.
A butcher, a baker, even a candlestick reseller, whatever you needed it worked just fine!

But along came a beautiful beast by the name of The Google Search Engine.
No more need for the phonebook? Not according to the 411 henchmen!

Their sales people tell you results are guaranteed, just sign up here and soon you will see! It's the truth they don't want you to believe, that no one has used a phonebook since 2003

Their sales people tell you results are guaranteed, just sign up here and soon you will see!
It’s the truth they don’t want you to believe, that no one has used a phonebook since 2003!

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Why you should treat your business like a good landlord

Why You Should Run Your Business Like A Good Landlord // EPS 49 #inthelab

Why You Should Run Your Business Like a Good Landlord.

Yasher Zareh, Director of Operations at Nighthawk Properties in Regina (a property rental and building management company here in Regina), is interviewed by our very own Conrad Hewitt Chief Social Officer at Strategy Lab and a current renter in Regina. Conrad asks about the relationship you have to keep as a landlord. With the assumption you want to maintain the best relationship as possible with your renter.

It’s a delicate relationship. As a landlord you deal with family emergencies, building emergencies and whatever other kind of emergencies you have to deal with.

You can’t be a jerk anymore! You have to maintain a positive relationship with your renters.

Communication is so vitally important. In 2016 where everything is digital and you can text anyone anything! We get lazy in our communication. We don’t use a phone call when we can text and no context is shared in a text message Nd we have a communication breakdown. It IS 2016 that’s what makes phone calls so much more important to use.

“Your property is your brand. Every time someone comes into contact with your brand(property) they either like it a little more or a little less.” -Conrad Hewitt

 

you are sending signals to everyone who comes in contact with your brand-no such thing as a neutral brand impression

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Do you think people want to follow a faceless company online

How The Golden Rule Applies To Your Social Media Strategy // eps 45 #InTheLab

How The Golden Rule Applies To Your Social Media Strategy

Common sense is not so common when it comes to social media. “Businesses act too much like businesses online” – Conrad Hewitt

Conrad shares with us why he thinks a lot of companies get it wrong with it comes to social media and their online marketing presence. Running accounts on Facebook, Twitter, and Instagram he sees it all right now and from the sounds of it he’s not happy! It’s easy to sound professional and to echo “business jargon”, it’s hard to create a personality that people come to like and trust.

It’s hard to argue against developing a personality online with so many local examples (@ReginaPolice, @KiltedBroker, @Eric_Dillon@BradWall, @Nenshi). All these folks don’t exactly “follow the rules” when it comes to social and their fans absolutely adore it. Don’t take yourself (or your business) to seriously online.

With the amount of options we all have to buy what you are selling from someone else, you have to figure out a way to cut through the clutter. Being different is now the safest thing your brand can be.

I wish your pictures on Instagram were more business like

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Stratlab a year in review

2015 Year in Review at Strategy Lab || ep 42 #inthelab

Growth, experiments, and a whole lot of page views! The 2015 wrap up of Strategy Lab Marketing, the little marketing engine that could do the impossible!

4 new @stratlab t-shirt designs

6 new posters

7 new postcards

11 new stickers

42 #inthelab episodes filmed and published

48 presentations given

56 websites Built

85 websites monitored in Google Analytics

1,205 likes on Instagram

1,242 lottery tickets given away

1,575 keywords tracked weekly in Moz

89,983 website page views on strategylab.ca

1,161,000 pages crawled weekly in Moz 

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Upliftingstshirts dot see eh website

The Aftermath of UpliftingT-shirts.ca | eps 40 #InTheLab

“It worked, it really worked!”

We went into this class not knowing what to expect. It was my first time teaching entrepreneurship and I wasn’t going to pass up an opportunity for some hands on learning!! A few weeks back before we started UpliftingTshirts.ca I filmed this #InTheLab episode asking the question, how do you teach entrepreneurship?  At that time I had no idea what would happen with our newly founded company disguised as an experiment disguised as a class.

A business disguised as an experiment disguised as a class

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Capital C the Movie

The Sharing Economy: The Biggest Change Since The Industrial Revolution

Presented Nov 24th at the Regina Realtors Association Business builder day. Here are some of the videos we had a look at.
From the documentary on Netflix, Capital C comes the story of “Freaker USA”. One of the coolest Kickstarter success stories.

Freaker Kickstarter from freakerusa on Vimeo.

Next to put into perspective what goes on in a given year of search on Google.


Finally when you get depressed about when someone says something bad to you online watch this:

Country Music artists read out angry tweets written about them.

I don’t think you can find a better song about the new online world. And Alanis Morissette just had a way speaking to my soul. Hope you enjoy!

 

Want to see a brand new website the @Stratlab team just launched? Welcome to Normanview Dental

At Normanview Dental we want to see you smile-dentists regina

How do you teach entrepreneurship-how do you teach an art form

How Do You Teach Entrepreneurship? || Eps 35 #InTheField

How do you teach entrepreneurship? How do you teach an art form?

My best guess is you must experience it.

I don’t have the answer but I do know it’s not the traditional way of textbooks, quiz’s, sitting in desks and writing tests. Memorization is not a quality we need in the world of 2015 and beyond, so why do we keep putting so much emphasis on the standardized test?

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