How do you teach entrepreneurship? How do you teach an art form?
My best guess is you must experience it.
I don’t have the answer but I do know it’s not the traditional way of textbooks, quiz’s, sitting in desks and writing tests. Memorization is not a quality we need in the world of 2015 and beyond, so why do we keep putting so much emphasis on the standardized test?
The slides I go through in the video are included in the Slideshare below. Some of the images aren’t the highest quality in the presentation, if you want to look at the specific reports referenced, scroll down I’ve included them in this post!
In the real world if your store has a better location, if you can get in front of more people, if everyone can recognize your store from a mile away, you have a distinct advantage.
The Internet doesn’t work that way.
If you rent space in the West Edmonton mall beside a popular retailer you’re sure to increase your foot traffic. The catch is, retail space beside Holts, the Disney or Apple store will come at a premium.
When you build a website it’s like you put your store in a farmers field somewhere near Grenfell, SK. As your site acquires more links, is updated more often, you move closer and closer to a bigger town (more “traffic”). The front page of Google, the epicentre for qualified traffic, takes time and deliberate effort to get to the front page of and every day it’s getting more and more competitive.
The front page of Google is a zero sum game…
as one website goes up, another has to go down. All four major players in the market can’t rank number 1. As one company builds links and increases their rankings, other websites feel the equal and opposite reaction. If you don’t start being proactive about your online presence you’re going to see you traffic decrease from Google.
And I’m not sure if you’ve checked your traffic sources report in Google Analytics lately, Google organic search is probably your websites largest traffic provider. Might be a good idea to build a strategy to increase that traffic from Google.
You could advertise on Facebook or LinkedIn or reddit or the Leaderpost.com. Telling more people to come to your website should help you get closer to your goal.
You have defined a goal haven’t you?
OK we may need to take a step back here. No one really “needs” a website, think about it.
You need a contact us page so people can get a hold of you. You need a products page so people can see your new products regularly. You need a staff page so potential customers can see ‘who’ they’ll be dealing with if they so choose to set up an appointment. But no one really needs a website, a website is a tool, a tactic within a strategy. The sooner you recognize this the sooner you can being to use your website to its full potential.
No one really needs a website, companies need to be found, they need to be searchable, within a couple words hopefully. So that in the moment when your next customer has a problem, they pick up their phone, pull up Google and search for (insert your company’s keywords here) “funny marketing speaker Regina” and boom you’re right there.
Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?
The key to good traffic stems from many core parts, one of them being:
You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.
One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website. We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.
Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!
Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction. If you think your website may be lacking and might need a little boost, we might be able to help! Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.
Thanks to everyone who came out to dive into the deep world of Google Analytics and measurement tools with us. The morning went very well, stimulated some educational conversation, and highlighted some compelling case studies. This workshop was geared toward non-profit organizations and will be followed by workshops open to all companies. See you all at the next one!
On October 10th, 2013 in Regina we’re hosting a Google Analytics workshop with Capital Ford Lincoln in the Capital boardroom. We’re discussing measurement for non-profits; how to use your website to measure your marketing efforts.
What: The How To Be Awesome Online Workshop ft. Mitch Gallant, Jackson Middleton, Kaeli Decelles, and Brin Werrett
When: 9:00AM July 18th, 2013
Where: Ramada Plaza – Canada North Room
It’s here! It’s finally here! Jeph, Brandon, and I have been waiting for this day for quite some time. Our talented speakers have been a joy to work with and we can’t wait to, alongside you, hear what they have to say. Here are a few last minute things you should know in advance to make your experience at #awesome13 (spoiler alert: that hashtag is one of the things you should know) as valuable as possible.
The date has been set! Some amazing marketing influencers and presenters are ready and eager to spend a morning in July imparting upon you their experiences marketing online in this rapidly changing business world.
Kaeli Decelles of the Regina Police Service, Mitch Gallant of Capital Ford, Jackson Middleton of First Foundation, and Brin Werrett of Rockstar Homes all have experience in the trenches and want to share them with you.
The day will be a combination of short presentations and interactive panel discussions designed to equip you with a deeper understanding of how to crush it online. And, of course, our very own Jeph Maystruck will be on the microphone with his unabashed opinions and signature candor.
Whether you’re just beginning to think about marketing online or have vast experience, this interactive, informative, and collaborative day is for you and your company.
All too often, people come to us having a built a website on their own or having hired someone else to build it for them. They’re often proud of their shiny new tool and eager to put it to use.
The problem is, the tool often isn’t ready for any kind of effective use. Things like semantic URLs, a blog, and SEO optimized plug-ins are completely absent. While these are things that are taken care of by us if you choose Strategy Lab, if you’re getting someone else to build your site or going it alone (a quest for which we commend you), we recommend listening closely to this valuable recommendation:
Use Marketing Grader to review your marketing efforts. The fine folks at Hubspot.com know what they’re doing and their know-how is exhibited beautifully with their free and easy-to-use marketing grader. Simply entering your website address will provide you with an in-depth analysis of your content, social, and SEO improvement needs and the urgency of each. Basically, if you are inherently great at what you do and also take the advice this tool gives you very seriously, you’re likely going to have some success. Check it out.
Today’s business quote of the day comes from one of the best books I’ve ever read on innovation and entrepreneurship. Even though the quote is widely applicable regardless of the context, I’ll provide you some. Author Eric Ries is discussing businesses and entrepreneurs who spend their time keeping their strengths, discoveries, and prototypes behind a curtain, making tweaks based on speculation and delaying going to market. Ries explicitly states that in today’s business world, this will not give you the competitive advantage you’re looking for. The only way be a market leader is to learn faster than your competition. The best way to do this is to go to market, get feedback, and make rapid improvements.
Full Quote: “A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.” – Eric Ries