Can I buy you a like

Can I Buy You a Like? | Edgar Alan Poems Vol 3

A Facebook page IS free but technically so is annoying your neighbour.
Yes you can have a Facebook page but it’d going to take some labour.

No one cares about your business online, especially not on Facebook

No one cares about your business online, especially not on Facebook.
If you want to more customers in time, maybe try a new hook?

Don’t tell people to like your posts, post things that people want to like.
“I got 5000 engagements the manager boasts!” But not the slightest website traffic spike.

So how do you do it? How do you get tons of people to like your page?
Do you have to shock and aww? Post videos of Jimmy Page?

No, treat them like humans, have fun and create a personality.
Never try to sell, your promotions won’t work, that’s the reality.

That’s why you must bribe them with wine!
Just kidding you can’t give away alcohol online.

But you can hold a contest, it doesn’t have to be that hard.
Find a local store and give away a gift card!

Lastly if a tribe is something that you don't want to grow and you'd rather ride bikes

Lastly if a tribe is something that you don’t want to grow and you’d rather ride bikes,
Don’t worry, you can go to Fiverr and purchase all of your Facebook Page likes!

 

If you liked this one you may like “The New Age Marketing Rap

Monetize the website monetize the Facebook monetize our blog! Figure how much profit we can make

Monetize the website monetize the Facebook monetize our blog! Figure how much profit we can make

The New Age Marketing Rap | Edgar Alan Poems Vol 1

Everyone thinks they understand the marketing game.
But when you see their work, they’re so afraid to go against the grain.

“It doesn’t work on me”, everyone thinks they understand advertising.
Then they only buy pop-culture products by name brands, to me that’s not surprising.

The marketing world has been based on selling more eye balls, I need more exposure, more impressions, more branding!
The smart companies know that if they spend more on Customer service and making a better product, when the smoke clears they will be the ones left standing.

We’re about to enter the marketing war, you have no choice in this matter.
But it’s not about a bigger megaphone to try and create more useless banter.

We're about to enter the marketing war, you have no choice in this matter. But it's not about a bigger megaphone to try and create more useless banter

That’s what we don’t like, your boring message that’s supposedly tailored to my “demographic”.
Really you don’t care about my opinion of your product, you’re making a feeble attempt at increasing your website traffic.

The war of traditional versus the future, we’ve seen this battle before.
Older people don’t like to change but the younger generation can hardly wait for what’s in store.

Agencies have ruled over the marketing world for long enough, I wonder how they’re going to adapt.
When you work for one and offer an idea outside TV, radio, or print, you’re bound to get your hand slapped.

“Recommend billboards or TV, we make a quick 15% off every ad we sell!”
It’s this mentality at agencies that makes me think their business model is about to go through hell.

Monetize the website, monetize the Facebook, monetize our blog!
Figure how much profit we can make, heck put our logo on that dog!

You think I hate mass media, commercials are bad and have no use for the newspaper.
It’s not the medium, it never was, it’s your attitude I have a problem with, you sound like Don Draper.

it's your attitude i have a problem with you sound like don draper

You assume people want to hear about what your company has to say.
But for 98% of us we could care less about your company while going about our day to day.

Stop trying to get more exposure and stop interrupting me while I listen, watch and read.
Focus on the 2% and make sure you’re there the second your service is in need.

Have a conversation with your customers and realize you need feedback to grow.
Your other option is to listen to no one and change nothing, this last opportunity you will inevitably blow.

As marketing budgets get slashed and business models turned upside down, bankruptcy is no longer the “unthinkable”.
If you don’t want to adapt, if you don’t change the course. Always remember the titanic was touted as being unsinkable.

Experience will tells us it’s too risky to change, “focus on your strengths, don’t follow fads”.
Instagram and Snapchat seem like effort, it’s much easier just to buy ads.

Now here’s your warning, I’m delighted to let you know.
If you ignore the conversation and keep interrupting us, it’ll start to show.

You’ll alienate your loudest customers and they’ll be sure to let everyone know,
what an ignorant company you are and to your competition they’ll go.

The companies that will win have something you can’t get from an agency.
A dedicated tribe of people who care dearly about your company.

So fire the marketing department and hire a philanthropist or nine.
Begin your tribe by telling your story to the world online.

Written in January 27, 2012. Originally titled “The Marketing Rap”.

Your Favourite show you've never seen

Your Favourite Show You’ve Never Seen // #SocialTV Season 2 eps 1

Welcome back to another exciting season of #SocialTV. With your hosts Greg Moore and Jeph Maystruck.

A couple years ago at Access Communications for channel 7, Greg and Jeph hosted a show together called “Social TV”, the show about local social media stories. We had a riot!! But our viewership never really took off much past my friend Garth. Garth PVR’d every episode. So between Greg’s family and my friend Garth we didn’t have a major following. That didn’t deter us!

Now our dearly beloved Social TV is now onto Season Two of social media madness on air. This time around we’ll be able to share the videos ONLINE, in a medium that doesn’t attempt to control the message. Funny how it took us this long to truly make social TV, well, social.

Greg has a brilliant mind on marketing(works at Look Agency) and he does a podcast on hockey too. He also sends me articles like this….will this be on the test?

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Stratlab a year in review

2015 Year in Review at Strategy Lab || ep 42 #inthelab

Growth, experiments, and a whole lot of page views! The 2015 wrap up of Strategy Lab Marketing, the little marketing engine that could do the impossible!

4 new @stratlab t-shirt designs

6 new posters

7 new postcards

11 new stickers

42 #inthelab episodes filmed and published

48 presentations given

56 websites Built

85 websites monitored in Google Analytics

1,205 likes on Instagram

1,242 lottery tickets given away

1,575 keywords tracked weekly in Moz

89,983 website page views on strategylab.ca

1,161,000 pages crawled weekly in Moz 

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Upliftingstshirts dot see eh website

The Aftermath of UpliftingT-shirts.ca | eps 40 #InTheLab

“It worked, it really worked!”

We went into this class not knowing what to expect. It was my first time teaching entrepreneurship and I wasn’t going to pass up an opportunity for some hands on learning!! A few weeks back before we started UpliftingTshirts.ca I filmed this #InTheLab episode asking the question, how do you teach entrepreneurship?  At that time I had no idea what would happen with our newly founded company disguised as an experiment disguised as a class.

A business disguised as an experiment disguised as a class

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We all see the world through a different lens

Perspective: The Most Underrated Quality in Creating Design || Eps 38 #InTheLab


This week Eddy and I are talking about perspective. Why do we trust designer? What do create professionals see that others do not? What’s so special about having taste?  

Trust your designer

There’s a reason they are a designer, they have perspective. Trust them. Any creative needs some free reign over what they’re doing, they are artists after all. Don’t micro manage any creative process, that’s a great way to create something extremely mediocre.

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Google Adwords Image

Why You Should Be Using Google Adwords Featuring Mitch Gallant || Eps 36 #InTheDealership

This week’s #InTheLab I get to interview Mitch Gallant, Marketing Manager for the Capital Auto Group. I’ve worked on and off with him and his team for around 4 years now. Mitch is brilliant when it comes to online marketing let alone Google Adwords. This talk is mostly focused on Google Adwords.

“Buying a car is a hassle! That’s probably why buying a car is one of the most researched industries on the internet.”

Mobile traffic is more valuable than desktop traffic

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How do you teach entrepreneurship-how do you teach an art form

How Do You Teach Entrepreneurship? || Eps 35 #InTheField

How do you teach entrepreneurship? How do you teach an art form?

My best guess is you must experience it.

I don’t have the answer but I do know it’s not the traditional way of textbooks, quiz’s, sitting in desks and writing tests. Memorization is not a quality we need in the world of 2015 and beyond, so why do we keep putting so much emphasis on the standardized test?

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Advanced education in saskatchewan

I Would Do AnyThing For a Like But I Won’t Do That: Post-Secondary Social Media Marketing

When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.

People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.

Don’t tell people to like your institution, give people reason to like it.

Don’t tell people to follow you online, give people a reason to like you online.

Don’t tell people to share something, give people a reason to share what you are doing.

A “Cribs” style video to showcase your school

Tell your story as to why you’re going to school

 The best University/College Recruitment Video Ever

The Top 500 University/College/Research Institutions in Canada

Marketing and communications professionals of colleges and universities in Saskatchewan

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