If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums

If Vacuum Cleaner Sales People No Longer Exist How The Hell Do They Sell Vacuums?

Ask Dyson or Roomba.

You don’t sell by selling anymore, you sell by doing something different.

Different enough to get someone to talk about you. That’s it. Not different to be goofy, no, different to be top-of-mind in your market space. That spot is left to the most innovative companies in the world, and you can do it too.

Vacuum cleaner sales people no longer exist. At one time what a great profession! Think about it, you choose your own hours, you get exercise while working, you get to meet new people all the time and you choose how much money to make. Based on the amount of hours you put in, you can make a lot in a very little amount of time.

You can see why many people went into this profession, good wages, fun work, what more could you ask for. The better you could manipulate sell people on a vacuum, the more money you were to make. The problem is that way of thinking doesn’t work anymore.

i am the future

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iphones-personality - Downloadable smartphone wallpaper

FREE downloadable smartphone wallpapers to give your phone some personality!

Ladies and Gentleman Edwardo Alvaro has done it again.

Whether it’s “Pizza is my Bae” stickers or inspiring cartoon posters, Eddy sure does not disappoint. These free downloadable smartphone wallpapers can show people how you feel without even telling them! Imagine that!

Lost your voice at the Lot club last night but what to let your friend know you’re feeling happy? Send em a screen shot!

Cute! - Downloadable smartphone wallpaper

(Happy)

Happy - Downloadable smartphone wallpaper

(Freakin’ Excited!!!)

 Mad - Downloadable smartphone wallpaper

(Rather Perturbed)

Sad - Downloadable smartphone wallpaper

(Lazy and Upset)

Silly - Downloadable smartphone wallpaper

(Just ate a sour souther)

Tired - Downloadable smartphone wallpaper

(Just got bad feedback from a client)

iphones-personality - Downloadable smartphone wallpaper

What emotions should Eddy make next?

If we pick yours and Eddy makes it, Jeph owes you a lottery ticket!

chews-me-alex-painter

The Best Resume Ever

you-can-either-fit-in-or-stand-out-not-both

“You can either fit in or stand out but you can’t do both.”       -Seth Godin

Ladies and gentlemen I introduce to you Alex Painter. I met Alex years ago on a Realtor competition. He wore a bowtie then and he still wears a bowtie.

Yes he IS Gumin’ At You!

Gumin' at you!

Alex is a different character, he’s creative, well spoken and generally the type of guy you want to be around. Alex was moving to Banff and wanted a job in the hospitality industry, but not just any job, an awesome job. Thinking there would be a lot of competition for jobs in Banff, Alex wasn’t going to make a resume like a shmuck, Alex needed to show potential employers who he really was. He needed to show them he was “Gumin’ at them!”.

He’ll tell you the idea came from a friends Dad who was trying to help him standout amongst all the other boring job applications.

chews-me-alex-painter

“Chews Me!” it reads along with Alex’s contact information and a picture of himself. If you cut open the pack, his references are on the inside. To cap it all off included is actual spearmint gum*(see the comment section for the type of gum).

cut-here-for-references

Off to Banff he went with several packs of “Chews Me” gum in tow.

How brilliant!!!

So the real question is did it work?

You better believe it. Of the first three places he dropped off “gum” at, two places offered him a job on the spot. Wow.

The next time you want a “cool” job, remember how many people are handing out resumes. If you want to standout to a potential employers don’t be afraid to do something that shows who you really are. Alex is a one-of-kind gentlemen who isn’t afraid to push the status quo of resumes and job applications.

In a world where we’re dying for creativity, it’s ideas like this that get talked about and shared. When you risk doing something different, usually you get the reward you were never expecting.

You want to keep people around you who aren’t afraid to push the boundaries on what is possible. You never know what the real benefit is until you try.

 

* – I actually have no idea what kind of gum he used, I assumed it was spearmint but who knows!  See the comment below…

are-you-hiring-strategy-lab

Are You Hiring? // Eps 56 #InTheLab

Are you hiring?the-best-companies-are-always-hiring

I get this question more and more. The answer is always YES! And then the conversation usually goes to, “well can I drop off a resume?”  and my response is always the same, “no”. I don’t want your resume because that’s not an efficient way to tell if you’re going to work well with our team.

I want to know what you bring to the table. What’s your super power? What are you REALLY good at? What could you do endlessly for hours and hours without needing a break? These are the things I need to know.

It also helps being a part of a successful team. Just because if it was a successful team then you know they had to check their ego at the door.

We want team players, we want people willing to learn, people who never say those horrible words “I can’t”, people who don’t give up and people that actually care about something. Those are the people I want to work with.

It was Lorne Schnell in University who told us something I’ll never forget. “The best companies are always hiring, they may not be displaying a help wanted ad but they’re hiring, you just need to make the right pitch.” It’s not verbatim but you get his drift. If you speak in terms of the company you want to work with, what problem can you solve?

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the-best-way-to-answer-the-phone-possible

The Best Way To Answer The Phone 

We’re in Fort McMurray visiting one of our favourite places, Layers Wellness. We’re sitting in the front room and the phone rings. All we hear is a cheery voice that bursts out:

“Layers Wellness, how can we make your day better?” 

I instantly started laughing. How amazing is that phone greeting?

We’ve been to Layers Five times in the last two years and that’s the first time I heard such a unique greeting on the phone. I think they’re getting better and better at being more, well…”Layers-y” (caring, fun, thoughtful, warm, engaging, friendly, happy).

Too many organizations worry about their “brand” or their “marketing strategy” and they forget what really matters, all the little things. Instead of developing your next ad campaign, why not try to get your employees to come up with a way to build customer loyalty?

stop-blaming-marketing-for-your-customer-service-problems

Stop blaming marketing for your customer service problems

Want more business? Start treating customers like friends instead of customers. If you want to be different than others, if you want to standout amongst your competition, if you want repeat business, care about your customers in a completely differently way. Layers Wellness does this regularly.

Focus on providing a unique style of customers service and you won’t need marketing

a good brand vs a bad brand in action

A Simple Demonstration of ‘Good’ Brand in Action Compared to a ‘Bad’ Brand

In the Edmonton airport trying to make a connection I ask an Air Canada desk, by accident, where my gate was. The response? “The Westjet counter is over there”, slightly annoyed pointing in a vague direction.

He could have helped me, I mean the question wasn’t difficult (unless it was that employees first day in the Airport which is highly unlikely) but Air Canada’s “brand” isn’t about helping or going to extra mile at all. I think their brand is more like “unless we know you have money, we don’t give a flying frog about you!”

I find my gate, as I’m going thru I over hear an Air Canada passenger ask the same question I did to a Westjet employee!(Oh the irony, I wonder if they’ll give the same response?) Not surprisingly the Westjeter just answered the question.

I waited and congratulated him on being “human”, you know just helping people? It’s kind of what makes us human. And its not hard.

Whatever you do in business you’re going to have an opportunity to say a version of “oh that’s not my job”. Make it your job, take the initiative, be a human.

I can’t imagine that Air Canada fellow has much fun only helping certain people, that’ll make you a grumpy Gus.

human-first-everything else later

Happy building in portland

Portland Oregon: A Lesson In Purple Cows 

Have you ever had a Blue Cheese and Pear Ice-cream cone? How about a Strawberry Honey Balsamic with Black Pepper Ice-cream cone? Or maybe you have tried Carrot Cake Batter & Pralined Hazelnuts Ice-cream? That’s not a typo, Salt & Straw has been making Ice cream like this since 2011 in Portland Oregon. And people freaking LOVE it. 

You must be asking now, why the hell do they sell such weird Ice cream? The answer is simple, because people LOVE it. They don’t “like” it, most people “like” Ice cream. But if you are going to travel across the city, pay for parking, wait in line, there’s something special about the Ice-cream. People who go to Salt & Straw LOVE Ice cream and they can hardly wait to try the next crazy concoction the Ice cream gods can think up.

I’m telling you about Salt & Straw because every time we past one in Portland there was a lineup outside the door 15 minutes long at the very least, an hour long at peak times. The Ice cream was priced reasonably, $3-10 cones and bowls. That was the most unique quality that we saw again and again; businesses don’t charge an arm and a leg for unique products in Portland, they’d rather charge an honest price and create mass amounts of demand.  After all, a lower allows many more people to try your creation!

(Yes I spoke with a women who got the Blue Cheese and Pear combination, she loved it, weird.)

Salt and straw portland

But it wasn’t only Salt & Straw that had a completely ridiculous lineup every time we walked by, the famous Voodoo Doughnut was just as bad.

The famous Voodoo Doughnut was a very unique experience. We waited in line for 20 minutes, finally at the front we look at the menu expecting you know, $10-20 maybe? Like you know what you’d find at a fancy Doughnut Delicatessen? Nope, most were under $2 other than the fancy ones.

How peculiar! Any MBA worth half their education would say, “Raise your prices! You could be making WAY more cash money!”. The obvious response to the MBA: “then it wouldn’t be special anymore!”

The reason Voodoo Doughnut is so good is that it isn’t easy to get. You can’t just go buy one from any old store. You must wait in line. But the price point is so anyone can afford it! A brilliant concept, charge an honest price, do something amazing. 

The best part about the entire experience was the box (shown below). The box is a piece of art you want to put on display. You don’t pay extra for it, everybody gets one and as soon as you leave Voodoo it turns into a Social Object (people talk about it).

Voodoo Doughnut Portland

“Good things come in pink boxes”.

Next was the advertising. Some amazing displays of creative work, travelling through Portland will have you kinking your neck a lot. The Lyft billboard shown below was a monstrosity in downtown Portland, our Uber driver pulled over so I could take this picture!

The elephant in the road

Portland is going through a change. You don’t see a lot of super cars. You don’t see a lot of suits or people looking down their nose at you. It’s a very laid back, friendly, west coast vibe. They like to have fun and businesses are not afraid at using humour in their messaging. See below.

Marine Layer Portland

Marine Layer is a clothing company started on the coast. They have fun (like this sign), staff is really friendly and “it’s an Airbnb. (seriously)”. My favourite part.

Welcome to “Nike Biketown USA”

Nike Biketown Portland

A week before we arrived in Portland Nike and the city had arranged a $10 million bike share program in the downtown core. You sign up online or on the app, connect a credit card, and you have a bike for $2.50 per hour. What a brilliant idea! They have stations all over so you don’t have to return your bike to the same place you rented it. Amazing.

I believe they stole this one from Europe, what an amazing service. 1,000 bright orange Nike bikes are all over Portland.

The vast majority of these weird Purple Cow places had several things in common

  1. The best ones had a unique characteristic (Superpower) that they are now known for
    Unconventional Ice-cream, best chicken and waffles, completely original doughnut flavours, and entire library full of whiskey.  
  2. They weren’t expensive
    The restuarnts that had a wait time (Mother’s, Pok Pok, Voodoo Doughnut, Salt & Straw) were very affordable if not considered “cheap” price point to other establishments close by.
  3. They were inclusive; you see all walks of life frequenting the best places
    One of our Uber driver summed it up for us; “you don’t see many suits anymore, people don’t care about the money, they would rather be comfortable in jeans and a t-shirt, big money isn’t looked up to here.”

So what did this little ol Canadian from the prairies learn? Location isn’t an excuse. Portland has never been a major tourist destination until the last decade. They are forward thinking with government policy (this attracts the young people). Without the young people you aren’t growing. But the to attract young people it has to be affordable, Portland is. And finally if you want to be a world renown place, company, or even Airbnb, find your superpower. Embrace your superpower.

All the best places in Portland had something special about them, something weird.

Now go find your Purple Cow, your social object or superpower, whatever it is don’t be afraid to be different.

7 Buzzwords You Need to Stop Using at Business Meetings & in Life in General

7 Buzzwords You Need to Stop Using at Business Meetings & in Life in General

We all have come across those winners in meetings that love to use the latest business buzzword. You know the ones? They recite words and phrases you know they just heard for the first time while watching the Dragon’s Den last night.

You realize soon after school that the vocabulary you use has very little to do with your life and is more so correlated with pretentiousness. Yet the words below are used everyday, some times more than once, in offices and during meetings all over the world in hundreds of different languages. Well I’m sure other languages have their own overused meaningless terms that tend to follow the commerce crowd.

Before you start remember these are just opinions, please don’t be offended. Instead add your own overused word or phrase. Heck lets make this list longer!! Comment below with yours!!

Let's form proactive synergy restructuring teams

1. Synergy

The obvious one. Just stop it. Nothing says I’m a first year business student than using Synergy on purpose in a sentence. The exception to the rule you say? There is only one. Unless you work in the Easton Hockey stick Museum and you’re referring to my gold 2001 Easton Synergy Hockey stick you should never ever use the “S” word in a sentence.

 

2. Networking

Just a fancy term for people who don’t know how to make friends. Pro tip, stop networking and start doing things that matter. Volunteer, run for a board, help a non-profit, coach, be a big brother, do something that isn’t easy. Just showing up to an event and putting on a name tag isn’t hard. Volunteering countless hours for a great cause is a brilliant way to make new friends.

Do ANYTHING other then go to specific events just to “meet” people for the sake of a business relationship. Yuck.

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Can I buy you a like

Can I Buy You a Like? | Edgar Alan Poems Vol 3

A Facebook page IS free but technically so is annoying your neighbour.
Yes you can have a Facebook page but it’d going to take some labour.

No one cares about your business online, especially not on Facebook

No one cares about your business online, especially not on Facebook.
If you want to more customers in time, maybe try a new hook?

Don’t tell people to like your posts, post things that people want to like.
“I got 5000 engagements the manager boasts!” But not the slightest website traffic spike.

So how do you do it? How do you get tons of people to like your page?
Do you have to shock and aww? Post videos of Jimmy Page?

No, treat them like humans, have fun and create a personality.
Never try to sell, your promotions won’t work, that’s the reality.

That’s why you must bribe them with wine!
Just kidding you can’t give away alcohol online.

But you can hold a contest, it doesn’t have to be that hard.
Find a local store and give away a gift card!

Lastly if a tribe is something that you don't want to grow and you'd rather ride bikes

Lastly if a tribe is something that you don’t want to grow and you’d rather ride bikes,
Don’t worry, you can go to Fiverr and purchase all of your Facebook Page likes!

 

If you liked this one you may like “The New Age Marketing Rap

Monetize the website monetize the Facebook monetize our blog! Figure how much profit we can make

Monetize the website monetize the Facebook monetize our blog! Figure how much profit we can make

The New Age Marketing Rap | Edgar Alan Poems Vol 1

Everyone thinks they understand the marketing game.
But when you see their work, they’re so afraid to go against the grain.

“It doesn’t work on me”, everyone thinks they understand advertising.
Then they only buy pop-culture products by name brands, to me that’s not surprising.

The marketing world has been based on selling more eye balls, I need more exposure, more impressions, more branding!
The smart companies know that if they spend more on Customer service and making a better product, when the smoke clears they will be the ones left standing.

We’re about to enter the marketing war, you have no choice in this matter.
But it’s not about a bigger megaphone to try and create more useless banter.

We're about to enter the marketing war, you have no choice in this matter. But it's not about a bigger megaphone to try and create more useless banter

That’s what we don’t like, your boring message that’s supposedly tailored to my “demographic”.
Really you don’t care about my opinion of your product, you’re making a feeble attempt at increasing your website traffic.

The war of traditional versus the future, we’ve seen this battle before.
Older people don’t like to change but the younger generation can hardly wait for what’s in store.

Agencies have ruled over the marketing world for long enough, I wonder how they’re going to adapt.
When you work for one and offer an idea outside TV, radio, or print, you’re bound to get your hand slapped.

“Recommend billboards or TV, we make a quick 15% off every ad we sell!”
It’s this mentality at agencies that makes me think their business model is about to go through hell.

Monetize the website, monetize the Facebook, monetize our blog!
Figure how much profit we can make, heck put our logo on that dog!

You think I hate mass media, commercials are bad and have no use for the newspaper.
It’s not the medium, it never was, it’s your attitude I have a problem with, you sound like Don Draper.

it's your attitude i have a problem with you sound like don draper

You assume people want to hear about what your company has to say.
But for 98% of us we could care less about your company while going about our day to day.

Stop trying to get more exposure and stop interrupting me while I listen, watch and read.
Focus on the 2% and make sure you’re there the second your service is in need.

Have a conversation with your customers and realize you need feedback to grow.
Your other option is to listen to no one and change nothing, this last opportunity you will inevitably blow.

As marketing budgets get slashed and business models turned upside down, bankruptcy is no longer the “unthinkable”.
If you don’t want to adapt, if you don’t change the course. Always remember the titanic was touted as being unsinkable.

Experience will tells us it’s too risky to change, “focus on your strengths, don’t follow fads”.
Instagram and Snapchat seem like effort, it’s much easier just to buy ads.

Now here’s your warning, I’m delighted to let you know.
If you ignore the conversation and keep interrupting us, it’ll start to show.

You’ll alienate your loudest customers and they’ll be sure to let everyone know,
what an ignorant company you are and to your competition they’ll go.

The companies that will win have something you can’t get from an agency.
A dedicated tribe of people who care dearly about your company.

So fire the marketing department and hire a philanthropist or nine.
Begin your tribe by telling your story to the world online.

Written in January 27, 2012. Originally titled “The Marketing Rap”.

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