Better and Faster Book

Better And Faster: The Proven Path To Unstoppable Ideas [7 Quotes]

No matter what business you’re in, to thrive you must fight the presumption that you know your customer

“No matter what business you’re in, to thrive you must fight the presumption that you know your customer.”

As soon as you claim to “know your ideal customer” you’ve lost. You no longer try to impress, you develop a standard operating procedure, you try and stream line your operation at the detriment of your customer. Always, always, ALWAYS ask for feedback and never shut down a customer from speaking their mind, even if you disagree. The fact that you are willing to open yourself up to feedback it a step ahead of everyone else.

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You Dont Have to be Goofy to be Different

You Don’t Have to be Goofy to be Different // eps 43 #InTheLab

Being Different Doesn’t Mean Being Goofy

It’s bothered me for a while now. I give people my business card or a lottery ticket, they smile and the first thing they say is, “Oh we can’t be goofy like that!!” Well no $!%& Sherlock!! I don’t expect you to outright copy what we do, it’s the thought that matters. It’s the intention of being a little bit different in a lot of little ways.

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Upliftingstshirts dot see eh website

The Aftermath of UpliftingT-shirts.ca | eps 40 #InTheLab

“It worked, it really worked!”

We went into this class not knowing what to expect. It was my first time teaching entrepreneurship and I wasn’t going to pass up an opportunity for some hands on learning!! A few weeks back before we started UpliftingTshirts.ca I filmed this #InTheLab episode asking the question, how do you teach entrepreneurship?  At that time I had no idea what would happen with our newly founded company disguised as an experiment disguised as a class.

A business disguised as an experiment disguised as a class

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Why It’s Always Better To Be The Underdog | Eps 39 #InTheLab

David and Goliath

In Malcolm Gladwell’s critically acclaimed David and Goliath he starts the book off with an interesting story about the Biblical account of the famous underdog parable “David vs Goliath”. In class Gladwell style, he completely changes your mind about what had happened many, many years ago. Several factors contributed to the odds not being against David but were actually in his favour.

David vs Goliath

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We all see the world through a different lens

Perspective: The Most Underrated Quality in Creating Design || Eps 38 #InTheLab


This week Eddy and I are talking about perspective. Why do we trust designer? What do create professionals see that others do not? What’s so special about having taste?  

Trust your designer

There’s a reason they are a designer, they have perspective. Trust them. Any creative needs some free reign over what they’re doing, they are artists after all. Don’t micro manage any creative process, that’s a great way to create something extremely mediocre.

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Google Adwords Image

Why You Should Be Using Google Adwords Featuring Mitch Gallant || Eps 36 #InTheDealership

This week’s #InTheLab I get to interview Mitch Gallant, Marketing Manager for the Capital Auto Group. I’ve worked on and off with him and his team for around 4 years now. Mitch is brilliant when it comes to online marketing let alone Google Adwords. This talk is mostly focused on Google Adwords.

“Buying a car is a hassle! That’s probably why buying a car is one of the most researched industries on the internet.”

Mobile traffic is more valuable than desktop traffic

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How we measure your website using Moz

How We Measure Your Website || Episode 32 of #InTheLab

Warning, Jeph gets nerdy in this one!!

The slides I go through in the video are included in the Slideshare below. Some of the images aren’t the highest quality in the presentation, if you want to look at the specific reports referenced, scroll down I’ve included them in this post!

1. Open Site Explorer

Open Site Exporer strategylab website metrics

You have to start somewhere with measurement, Open Site Explorer is a good place to start. It’s also a Free SEO tool you can use. We use Domain Authority as a central metric to compare websites to each other. If you want to learn more about Domain Authority check out this blog here (What is Domain Authority? And why do we use it?).

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Hat Farm on Instagram

The Hat Farm: An Example of Social Enterprise Using Instagram || Eps 29 #InTheLab

Born out of necessity the Hat Farm has grown into an amazing example of Social Enterprise.

The Hat Farm started at Carmichael Outreach in Regina. Carmichael Outreach is a place where people can get clothing, food, a cup of coffee, help with housing, drug addiction, plus pretty much anything else people need when they have no where else to turn. In 2014 Carmichael Outreach served 53,689 meals to people in Regina. In 2015 it’s looking like that number will be closer to 70,000. They’re growing, and that’s not a good thing. I mean it is great people who maybe weren’t getting a meal last year have the chance to but as an organization they can’t just keep growing.

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