What Is True Power?


In every relationship on the planet, whether that be a strong or a week tie, there’s a power balance in each and every one.

By power I mean authority but not in the traditional sense. You can have contrived power, this is classic dictatorship. This power balance is highly skewed towards the dictator and the further down the line you get that less respect they have for the person in charge.

In the 1993 classic, Schindler’s List, Oskar Schindler talking to Amon Goeth (a notorious Nazi Army Commander) about what real power is, Schindler defined it as “power is when we have every justification to kill, and we don’t”.
Power isn’t exercising your right to punish someone or do something negative. Power is realized or increased when one holds restraint and shows compassion.The-most-common-way-people-give-away-power

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You Need To Stop Buying Facebook Likes, You’re Killing Your Engagement

Here’s a video we came across one day scouring the annals of the internets. It makes a clear case as to why you shouldn’t be buying Facebook likes. With every fake like added to your page, every real person liking your page

Facebook isn't for everyone

will see less and less of your content. Basically, if you artificially inflate your your Facebook likes, you’re hurting yourself in the long run.

Many people can’t do it and Facebook isn’t for everyone. Brandon and I have agreed that Facebook isn’t something we want nor should be focusing on right now. Hence we don’t have an undated Facebook page. If you can’t put the time in, it isn’ worth it.I think this is a brilliant lesson for any situation in life where you have the choice to either  a)work hard for something or b) take the easy way out and pay for it. The former is always the harder choice but it comes with a larger reward as well. It’s hard to come up with current and consistent content for Facebook. But if you do it for a long time you get faster and more efficient at it and over time you get a name for yourself. The keywords there are “over time” nothing on social happens over night.

On the other hand, if you do put in the time, you’re going to create a following and inspire a lot of people (COR does a great job of this on Facebook). COR doesn’t pay for likes on Facebook, they acquired them organically from people who love what they share. (that’s why I liked their page, go check out the images they share)

Anytime there’s a choice of the hard way or the easy way, take the hard way. You’ll be happier in the long run. And for crying out loud stop trying to buy influence on Social Media sites, be that Twitter, Facebook, Instagram or Pinterest. Buying influence never works.

What do you think? Can you buy influence? 

The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

How Do You Scale Customer Service?

You Can't Scale The Un-scalable

Three not so simple steps to scale your customer service strategy.

1. A core attitude change
Keep Austin Weird

You need a set of core values. A set of guiding principles you can fall back on when times get tough. Sometimes it’s just a phrase, usually the simpler the better. The more simple the new attitude is to take on, the better chance of by-in.

Without a new attitude (which starts at your core) you’ll never create the change you need to, to be a proactive leader in customer service. Austin Texas has one of the most vibrant business communities in the United States and some of the coolest nightlife I’ve ever experienced. When you talk to locals they always mention how Austin is much different than most of Texas cities. They have a different attitude. I’m not sure what they had first, the coolest marketing slogan for a city or the coolest city to create a marketing slogan for. Either way, they get it, and the entire city rally’s around keeping Austin weird.

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a good brand vs a bad brand in action

5 Words That Changed Everything

WestjetI was on a Westjet flight the other day, as per usual, like most of you do, I was finishing off one last tweet before I “turned off my phone” during take off.
This is usually when the flight attendant, playing the authority card says, “sir, can you please turn off your phone” in the same tone of an elementary school teacher scolding a young child.

I’m used to it, it happens pretty much every time I fly. Until, just the other day. The lovely flight attendant says to me “sir can you turn off your phone, after you’re done that message? in such a lovely tone too!
I didn’t feel like a child, I didn’t feel reprimanded, I didn’t feel like she was trying to flex her authority muscle. She added five words which entirely changed the request. Brilliant.

The next time you have a request for a customer, what could you add that would make it that much more pleasant?

Strategy Lab/Capital Ford Google Analytics Workshop

Thanks to everyone who came out to dive into the deep world of Google Analytics and measurement tools with us. The morning went very well, stimulated some educational conversation, and highlighted some compelling case studies. This workshop was geared toward non-profit organizations and will be followed by workshops open to all companies. See you all at the next one!

Strategy Lab Google Analytics Workshop

The Debate Continues: How Much Do Colours Affect Your Website’s Performance?

During the creation of a content-driven, engaging, educational, and well-measured website, people often spend a lot of time fretting over design details. While we’ll be the first to stress the website’s function and measurability as it meets your needs as being a much larger part of the website development and marketing strategy, the fact that the colours use have an effect on customers’ propensity to trust your business and make purchases from you can’t be overlooked. This is illustrated in great detail in this awesome infographic from the folks over at KISSmetrics. We’re sure you’ll learn something new. Let us know what you think.

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PRESENTING: Strategy Lab’s How To Be Awesome Online Workshop

internet workshop

The date has been set! Some amazing marketing influencers and presenters are ready and eager to spend a morning in July imparting upon you their experiences marketing online in this rapidly changing business world.

Kaeli Decelles of the Regina Police Service, Mitch Gallant of Capital Ford, Jackson Middleton of First Foundation, and Brin Werrett of Rockstar Homes all have experience in the trenches and want to share them with you.

The day will be a combination of short presentations and interactive panel discussions designed to equip you with a deeper understanding of how to crush it online. And, of course, our very own Jeph Maystruck will be on the microphone with his unabashed opinions and signature candor.

Whether you’re just beginning to think about marketing online or have vast experience, this interactive, informative, and collaborative day is for you and your company.

See you there!

Register Now

Speakers:

Consumer Behaviour: Luxury Buying with Starbucks’ Stainless Steel Card

‘Tis the season for giving. But, as you’ve probably noticed, ’tis also the season for buying for oneself.

Undoubtedly cognizant of this, Starbucks has announced the sale of its $450 stainless steel gift card. The card comes loaded with $400 worth of redeemable Starbucks…bucks. The other $50 covers the manufacturing fee. Cardholders become Gold members (expected to make 30 transactions per year), receive free drinks on birthdays, and can acquire free drinks or food every 12 purchases.

Let’s crunch some numbers.

The card will get you: 106 grande Frappuccinos, 119 grande lattes or 205 16-ounce cups of brewed coffee.
Side note: That’s 42,840 calories if you stick with the lattes (Caramel Brule)

Assuming two birthdays over the course of the card’s usage = 2 free drinks
Assuming a combination of fraps and lattes (112 total and 1 free drink per 12 purchased) = 9 free drinks

Earning potential with card and Gold membership = 11 free drinks = $52.25 in savings
That’s just enough to recoup that $50 manufacturing fee in two years’ time if you use the card once a week and don’t have the misfortune of losing it.

So, with a net gain of $1.12 over the course of one year, are you going to be one of the people trying to get your hands on one of the 5,000 limited edition cards available?

I know my answer. What’s yours?

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