In episode 47 of #inthelab Conrad and Braedon are talking about that elusive concept called opportunity. Not everyone gets it. Not everyone is so lucky. If you are to have opportunity knock, well you know what to do, open that fricken’ door with a smile on your face and a warmth in your heart!…..Or something like that.
Conrad talks about how he never was involved at University a couple years ago. Last year at 5 Days For The homeless, Braedon reached out to Conrad to be a part of the event. It turned out to be one of the best decisions of his life. Conrad had a blast there, and started learning more about what Braedon did at Strategy lab. And then of course two months later Braedon is asking Conrad to come to work and try it out for a week. The rest is history.
That moment when you have a chance to say “no” and you say “yes” instead, is the moment you start to change for the better.
The ‘Yes Man’ philosophy works.
You never know what you’re saying no to. You never know what could happen, who you could meet or what opportunity you’re passing up. Conrad attributes a lot of his current happiness due to the change of his mindset to trying to say yes more. Without that moment of saying yes to Braedon, Conrad may not be here today.
Braedon is a part of Hitchhikers Improv here in Regina. The classic art of theatre based around the concept of never stopping a scene on stage. you have to keep the scene going even if you disagree with what’s going on. Improv is great training for public speaking. Thinking on your feet, encouraging those around you, and trying to create laughter. What a great skill-set to be learning in 2016.
“No matter what business you’re in, to thrive you must fight the presumption that you know your customer.”
As soon as you claim to “know your ideal customer” you’ve lost. You no longer try to impress, you develop a standard operating procedure, you try and stream line your operation at the detriment of your customer. Always, always, ALWAYS ask for feedback and never shut down a customer from speaking their mind, even if you disagree. The fact that you are willing to open yourself up to feedback it a step ahead of everyone else.
It’s bothered me for a while now. I give people my business card or a lottery ticket, they smile and the first thing they say is, “Oh we can’t be goofy like that!!” Well no $!%& Sherlock!! I don’t expect you to outright copy what we do, it’s the thought that matters. It’s the intention of being a little bit different in a lot of little ways.
This week’s #InTheLab I get to interview Mitch Gallant, Marketing Manager for the Capital Auto Group. I’ve worked on and off with him and his team for around 4 years now. Mitch is brilliant when it comes to online marketing let alone Google Adwords. This talk is mostly focused on Google Adwords.
“Buying a car is a hassle! That’s probably why buying a car is one of the most researched industries on the internet.”
Mobile traffic is more valuable than desktop traffic
I’ve only known Maple for a few years, but in that time she’s taught me a life time of lessons on how to treat people. We used to work up above Coda Clothing and shoes. Maple would be working on the floor of Coda when we’d come into work. We’d have to walk past her as we shared an entrance. She was always excited to see us no matter what. She genuinely wanted to get to know you better, it wasn’t fake or contrived, Maple is actually one of the happiest people I’ve ever met. She could keep a conversation going with a mute person!
The slides I go through in the video are included in the Slideshare below. Some of the images aren’t the highest quality in the presentation, if you want to look at the specific reports referenced, scroll down I’ve included them in this post!
T-shirt marketing has been around for years. I’m not sure who started it, probably someone who loved making people smile. Any way, what we wear has changed so much over the years. Clothing can affect the way you think(peoples’ perception of you changes), from the psychology of social signalling and Status Anxiety, to understanding that most of what we do is centred around attracting the opposite sex (see the book Spent for a fascinating look into this theory).