you don't have to win awards to be fricken amazing

You Don’t Need To Win Awards To Be Fricken’ Amazing

One day in the StratLab office Eddy says,
“eh, chew guys ever see Aaron Draplin’s Ted talk?!”
Me: “What did you just say?!?”
Eddy: “Just watch this….”

 

Meet Aaron Draplin. A crazy hat wearing, beard grooming, design denim god. He’s what we strive to be one day. Just happy to be able to wake up and create art every day. That’s something to get excited about.

  1. He’s genuine (I mean he wore a hat and swore in a Ted talk, haha!).

  2. He does not care about awards (they just inflate ego).

  3. He’s incredibly excited to be able to do his art every day.

1. He’s genuine

He cares. He cares so much about his audience he wants to show them how to be original. When someone swears in front of your it’s a sign of respect, they’re comfortable enough to be themselves. When Aaron takes to the stage you instantly realize this isn’t going to be your regular speech. His outfit makes him look comfortable as well, jean jacket, trucker hat? He’s making it okay to be yourself.

2. He does not care about awards

In the marketing/advertising world it’s hard to get very far without finding out about “an award you could win!” or better yet “you should apply for this award!”. Apply for an award?!? Doesn’t that defeat the purpose?!? Yet it happens all the time. Agencies attach “awards” they’ve won to proposals not knowing that clients want to hire them to create value for their organization, not simply win awards.

Winning awards can send you down a dangerous path. Always striving for the next award. What there is no more? You can’t control that outcome hence why this author thinks it’s very silly to focus on winning awards.

Finally Aaron doesn’t need an award to make him feel good, he just needs to look at the team he works with and the amazing volume of work they’ve created, and smile.

Awards are a false idol you’re seeking. Their poisonous, they change people, once you are an “award winner” you’re never the same. Stay hungry, stay thirsty.

3. He’s incredibly excited to able to do his Art every day

When I met Hugh MacLeod for the first time I asked which of his cards he created was his favourite. He said he had a lot he really liked but one always came to mind.

“If you have your health and you can make a decent living doing what you love, then you have little reason to envy other people.” -Hugh MacLeod

If you have your health and you get to do what your love

The way Aaron looks when he talks about being “able” to do his art every day. That’s incredible. That’s what I want to become.

You don't have to win awards to be fricken amazing-strategy lab

Regina iStock Photo

viet thai regina

 

 

The winter in Regina.

The Regina winter makes people feel so upset the cars and truck can not even drive the right way.

The Regina soundstage.

The street of no ends.

The lights of winter time.


There is no filming here, sorry.


The summer cars waiting.

The winter time.

The snow time of Regina.

The life in Regina.

My new ring is coming.

Ford models rule Regina winter time.

The lights of green mile, Riders go!

The end of the line road.

The YMCA of Regina is the best gym to work out at.

whens the last time you bought something from a salesperson that you weren’t in the market for

If you want donations to your cause don’t ask for money 

If you want me to buy something the last way to do that is by trying to sell it to me. What you need to do is pitch me your why. 

I still remember the Tweet. It was from Kayla Kozan, she said “Someone trying to sell you a watch is probably a watch sales-person.” Meaning, if someone is trying to get you to buy something you should simply say no because they obviously have an interest in you buying it from them.

How do you sell in a world where Vacuum Cleaner sales people no longer exist? 

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Youtube sask pavilion Jeph

The Worst Month of My Life

​One of the worst parts of my younger years was ironically during the 2010 Vancouver winter Olympics. I say Ironically because unless you’re a close friend of mine, you’ve never heard this story. And it really wasn’t that bad looking back, while I was there I was going through utter turmoil .

My videographer friend (Riley Moynes) and I were hired to be the online video bloggers for the Saskatchewan pavilion during the 2010 Vancouver Winter Olympics! What an unbelievable experience I said, you have to do it I said to my self, at any cost. At any cost. 

And boy did it cost a lot, but my trade off was I learned so much while being there, a once in a lifetime experience I’ll never forget.

When we agreed to do it we thought we could have a lot of fun doing Rick Mercer style interviews while producing Vice style video blogs. That’s wasn’t what we were hired to do. The Government representative flat out did not want this to come across as fun, no no, she had a much different idea. We were to report back to her with all video ideas before we were to shoot them. She’d send the ideas about to her counterparts in Saskatchewan and decision by committee made our lives pretty shitty for a while. Talk about micromanagement! I loathed it.

On top of terrible working situation I was staying in an apartment with a friend that was a bus, then train ride away to and from the Sask Pavilion. We didn’t have a fridge, 45 minute commute on a good day, a hour and a bit on a bad day. It was hell on earth. I know why people in big cities are miserable a lot of the time, it’s draining to commute so much. Every day the same, every day no more fun just shitty videos. I had to eat out every day on the same budget I was used to in Regina. I ended up using my credit card way to much. But I had no choice, it was a once in a lifetime experience, you don’t give up during those experiences. You bite your tung, you lie to yourself, you say everything will be alright. 

I got home sick. So home sick my friend Derek asked if I wanted him to fly my girlfriend out there. It was a nice gesture, I declined.

My saving grace was Riley. He talked me off the ledge several times there, one day I had my head set on leaving early, but he convinced me to stay. We Sushi’d lots, went to a couple Olympic events, and one morning we almost lost him to a riot downtown Vancouver. He edited the videos we shot every day, he was a machine, I really don’t know how he did it. He had to work way more than I did, but that’s why I’ve always looked up to him. That’s why I still look up to him, he did everything I had to do without complaining. Incredible.

Towards the end of the Olympics we started just shooting our own thing. We thought “what the hell! They can’t fire us now, right?!”. Ironically those are the videos you won’t find on Tourism’s Youtube channel. HA! My favourite video to shoot was when Riley convinced me to wear green tights, a green cape and a watermelon on my head, we were going Rider fan hunting!! By far the funnest day. We had people from all walks of life yelling at us, heckling us with most of it in good fun.

Now I look back on it and it wasn’t as bad as I thought. A once in a lifetime experience that’s for sure. Most days we had a blast! We went to a curling semi final, women’s hockey game, and got busted one night for bringing a Mickey of rum into the pavilion. (beers were like $100, you can’t blame me, blame Vancouver!).

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Purple Cow

Welcome To The @StratLab Office

Marc’s first day

 if-you-want-to-go-far-go-alone

Kind of a motto around here. “If you want to go fast go alone. If you want to go far join us.” Stop trying to do things on your own and find an all-star team to help you.

Super Hero Office

We have a lot of “Super Hero” symbolism around the office. Jordan Mcfarlen told me a story about a time he visited Silicon Valley. He went to a place called “Draper University” and in the incubator part of Draper they had a “Hero Alley”. A place where the walls inspired you to be a hero. To be selfless, humble, hard working and to be a great teammate. We love it and our office will always have Superhero’s in it!

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what-your-marketing-strategy

What’s Our Marketing Strategy? Plus 8 Other Questions About @StratLab

What is your marketing strategy?

free-prize-inside-by-seth-godinWe don’t have one. Over deliver, care more, work harder. At Strategy Lab we believe in being so good at what you do that you don’t have to rely on telling others about it. We want to ensure the work we do is remarkable enough that people will inherently want to talk about it. Permission based marketing.

Pull > Push

 

Remember, we never used to buy cereal for the whole grain goodness inside, we bought it for the free prize inside! You don’t need a marketing strategy if you have a free prize inside!

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Why Podcast?

 

Over the past few years the podcast as a content piece has seen a major resurgence. Much like the rise, fall, and rebirth of blogs (remember the early Blogger sites?) podcasts have found new life. But why should you as a business or as a person care? Why should you podcast? If you’re reading this instead of listening to the recording above, you’re probably a little skeptical. Here are six reasons why you should stop reading right now and hit that “play” button!

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Or will they change into something worth a look, maybe a My Little Brony shop

It’s PHONEBOOK Day! | Edgar Alan Poems Vol 2

New phonebook day is here, as kids we’d be so excited!!
To look up dirty names, and prank businesses, our parents we not delighted.

But of great utility it was, to look up whatever you needed at the time.
A butcher, a baker, even a candlestick reseller, whatever you needed it worked just fine!

But along came a beautiful beast by the name of The Google Search Engine.
No more need for the phonebook? Not according to the 411 henchmen!

Their sales people tell you results are guaranteed, just sign up here and soon you will see! It's the truth they don't want you to believe, that no one has used a phonebook since 2003

Their sales people tell you results are guaranteed, just sign up here and soon you will see!
It’s the truth they don’t want you to believe, that no one has used a phonebook since 2003!

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Once you understand everything around you that you call life was made up by people that were no smarter than you.

The Most Important Thing You Need To Learn That Will Change The Way You Think

The Plasticity of your brain

Steve Jobs talked about it, the best educators understand it, and it’s a powerful fact rarely talked about. The fact of the matter is you can learn new things and change the makeup of your brain well into the later years in your life. The “plasticity” of your brain refers to its ability to change it’s makeup.

A professional violinist will have many more neurons firing around where their hands control the bow and violin in the brain. Mark McMorris’s brain would have many more neurons firing where his brain controls balance, and foot control being a world class snowboarder. A NewYork Times Journalist would have thousands of neurons firing in the parts of their brains that control writing, story telling, and reading.

Whatever your brain focuses a lot of time on, your brain will build up sufficient muscle around that particular area. Whether it be conscious or subconscious, you’re constantly making your brain smarter or dumber(if you’re not doing anything of future benefit to your brain).

Common knowledge has always been, what you’re born with is what you get! So if you were born “dumb” or didn’t have a good upbringing, you’re destined to fail. Wrong!

It’s those who realize that they can learn, practice and teach themselves many different skills and ideas that begin to truly flourish in life.

Learning doesn’t stop after highschool or university. This is how our society has been brought up. You go to school, learn, then get into the real world and work till you retire, then die board to death.

What if that’s the wrong way to think about it? What if we were meant to learn throughout our life? What if there isn’t a hard and fast “way” to do it? What if we could keep learning and adapting as we go becoming increasingly more valuable with every new experience?

You can learn anything

Yes you can’t go to the NHL after a certain point, the physical nature of the sport will hold you back. But that doesn’t mean you can’t train a coach, assistant coach, be a trainer, etc. It’s all in your mindset.

We’re great at telling ourselves “we can’t”. “That’s impossible!” a small part of our brains are extremely protective over what we can and can’t do. We love to quit before even trying, after all that is easier.

At Least I Tried

See this print at GapingVoid.com.

Start thinking the opposite. Start thinking you can do anything you want. It’s difficult at first but it’s the same idea as affirmations, the Tony Robbins’ system or “The Secret”. A positive attitude can literally move mountains.

I love the jobs quote from Steve Jobs:

“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. And the minute that you understand you can poke life, when you push in something will pop out the other side. You can change it, you can mould it. That’s maybe the most important thing.” 

-Steve Jobs

Remember, anything is possible.

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