remarkable customer service is similar to being a dog

Customer Service Explained By The Friendliest Person In The World || Eps 33 of #InTheLab

  

I’ve only known Maple for a few years, but in that time she’s taught me a life time of lessons on how to treat people. We used to work up above Coda Clothing and shoes. Maple would be working on the floor of Coda when we’d come into work. We’d have to walk past her as we shared an entrance. She was always excited to see us no matter what. She genuinely wanted to get to know you better, it wasn’t fake or contrived, Maple is actually one of the happiest people I’ve ever met. She could keep a conversation going with a mute person!

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How we measure your website using Moz

How We Measure Your Website || Episode 32 of #InTheLab

Warning, Jeph gets nerdy in this one!!

The slides I go through in the video are included in the Slideshare below. Some of the images aren’t the highest quality in the presentation, if you want to look at the specific reports referenced, scroll down I’ve included them in this post!

1. Open Site Explorer

Open Site Exporer strategylab website metrics

You have to start somewhere with measurement, Open Site Explorer is a good place to start. It’s also a Free SEO tool you can use. We use Domain Authority as a central metric to compare websites to each other. If you want to learn more about Domain Authority check out this blog here (What is Domain Authority? And why do we use it?).

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Advanced education in saskatchewan

I Would Do AnyThing For a Like But I Won’t Do That: Post-Secondary Social Media Marketing

When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.

People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.

Don’t tell people to like your institution, give people reason to like it.

Don’t tell people to follow you online, give people a reason to like you online.

Don’t tell people to share something, give people a reason to share what you are doing.

A “Cribs” style video to showcase your school

Tell your story as to why you’re going to school

 The best University/College Recruitment Video Ever

The Top 500 University/College/Research Institutions in Canada

Marketing and communications professionals of colleges and universities in Saskatchewan

Every Cool company needs a t shirt

Why Your Company Needs a T-Shirt || Eps 26 #InTheLab

T-shirt marketing has been around for years. I’m not sure who started it, probably someone who loved making people smile. Any way, what we wear has changed so much over the years. Clothing can affect the way you think(peoples’ perception of you changes), from the psychology of social signalling and Status Anxiety, to understanding that most of what we do is centred around attracting the opposite sex (see the book Spent for a fascinating look into this theory).

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The most underrated activity in your life

The Most Underrated Activity In Your Life; Exercise || Eps 24 #InTheLab

The most underrated thing you can do for your life is exercise. There are so many positive side effects to physical activity that it’s almost insane how we live our lives sitting at a desk for hours on end. We learned that in school, businesses thought it was a good idea too, “hey put everyone in cubicles!”. What a terrible idea that was.

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What books do you read when you're in a bad place?

Three Books To Read When You’re In a Bad Place – Episode 18 #InTheLab


Every time I speak I get some interesting questions, this one really got me, “you said when you’re in a bad place, you had some books you recommended, what were those books?”. It caught me off guard, they were obviously not in a good place and were looking for help. With little deliberation I came up with my top three books you have to read (specially if you’re in a bad place).

The Monk Who Sold His Ferrari by Robin SharmaThe Monk Who Sold His Ferrari

Robin Sharma also wrote the amazing book The Leader Without a Title. The Monk Who Sold His Ferrari is a tale that I believe everyone needs to read. The story of the big hotshot lawyer who wakes up unhappy too many days in a row. He had to make a major change.

Going through highschool and university money is a big thing. You can’t argue that money gets you a lot in life. It’s the goal for most coming out of school, make money, money, make money, money. But the only rap song that tells the truth about money is Mo Money, Mo Problems. 

There’s something bigger in life to focus on, something that will make up much MUCH happier than money ever can. The Monk Who Sold His Ferrari is like a secret weapon, to put the odds in your favour. You’re going to be more confident, less argumentative and you’ll be able to reflect on what you really care about in your life.

Life’s about something big, something you’re going to do. Read this book, it’ll help.

 

The Alchemist by Paulo CoelhoThe Alchemist by Paulo Coelho

A magical fable about following your dream. A worldwide bestseller, Paulo Coelho takes you on a journey through finding your life’s purpose.

I read this book when I was on the fence about what I was to do with my life. After reading the Alchemist somewhat of a peace came over me, I knew what I had to do.

“When you’re doing your life’s work, the universe has a funny way of helping you.” When you’re doing what you’re meant to be doing the star align. When you follow your heart it can be risky, when you risk it all to follow a dream, there lies a potential reward in your decision. This book is about those tough decision in life and why you should follow your heart.

This would be a perfect book to read in grade 11. By grade 11 you know what you like and you have one year left to change your horrible habits. Read the Alchemist, start brainstorming what you should be doing with your life. Then spend grade 12 preparing to do your life’s work.

Man's search for meaningMan’s Search For Meaning by Viktor E. Frankl

Everyone has bad days, everyone has bad weeks, no one has a perfect life and no on has completely no control over their life. You always have, and will have control over your attitude no matter what.

Viktor Frankl wrote this book before he went into an Auschwitz concentration camp in World War two. There, he survived, unlike many of the people around him. He made it out and rewrote the entire book. It’s a remarkable account of how powerful the human mind can be, and what we humans are truly capable of.

In life, we’re governed by triggers and responses. No matter how bad the trigger or how terrible your response, there is always a moment in between where you can decide how to react. We always have a choice.

Do you know how powerful that is to a child? No matter what, they can remain positive in the face of extreme adversity. They just need to hear it from people who had it as bad as they do, or in Frankl’s instance, much, much worse.

We all have bad days

It’s never about the bad day you have, it’s about what you do to make tomorrow better. It’s always having that growth mindset that no matter what, tomorrow will be better. Reading will help you through the tough times. Another thing you have to start doing that will actually manufacture happiness is volunteer. Well, not just volunteer, help people, the more people you can create a positive impact for, the better. Start small, make one person feel awesome every day and I guarantee you’ll be a happier person.

 

Passionate-is-greater-than-professional

Passion > Professional | episode 16 of #InTheLab


In school they tell you to sit in a row, do what your told and don’t question authority. In university they make you memorize material from a previous decade and try to tell you that you have to be professional to make it. It’s implied that you don’t dress like a slob but why is being professional a sought after characteristic?Hoodie culture

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How-do-you-market-a-nerdy-sport-inthelab-episode-#12

How Do You Market a Nerdy Sport? – #InTheLab Episode 12


Volleyball is a nerdy sport. I don’t care what you say about it, it’s nerdy, trust me.

I don’t like it, I want to change that.

The Regina Volleyball Club hasn’t been the Volleyball powerhouse that I thought it would be. We’re trying to change that. We (along with three other awesome coaches) are coaching the youngest age group in the boys category possible, we’re trying to get kids involved early. Our theory is if we get them playing and loving Volleyball at a young age, they’ll keep with it, play more and more and grow into talented Volleyball players.

On the road to making things awesome you’re going to have good days and bad days. Just ensure the former out way the later.

Each year for the past four years we’ve coached two teams together, we practice together but go to tournaments as two different teams. My team looked great the first day of provincials, we went undefeated. Then the second day we were upset the first game in the morning, we lost out. It was devastating, I felt terrible. But, our sister team, the Goats made a run and won provincials. Pretty awesome for those boys!

You’re always going to have setbacks, it’s how you deal with them that matters.

Moral of the story: on your road to changing the world  Volleyball community you’re going to have set backs, don’t let that deter you or make you lose momentum. Use set backs as a sign you’re on to something.

 

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