Create holy $!%& moments

Most events aren’t meant to be remembered

that’s why most events aren’t that good. How many presentations, conferences, lecture’s, speeches, keynotes, and guest talks have you been in that have completely bored you to death? It’s become an epidemic, and I hate it.

If you don’t intentionally try to create a memorable event why do you think people will remember it?

 

Start with: why will people remember this? Why will my event be different? How do we get people walking out after the event saying “holy $#!& that was amazing!!”. Maybe therein lies the secret: to create “holy $#!&” moments.

 

Most events aren’t meant to be remembered, but why not? Don’t you want your next event to go down in history as one of the best _________ of all time?

When planning you must ask how are we going to get people to remember this? If you don’t you’re almost guaranteed that people will do the opposite.

You must have a clear vision

3 Things Great Leaders Always Do

Why is it so rare that employees look up to their boss? Why is it that most senior leadership are referred as more of the senior part and not so much the latter? How come more people don’t look up to the leader of the organization? Why is it so rare to find a visionary, humble, head of an organization?

In the future we’ll look up to leaders who understand and act upon these 3 must do’s.

1. You must have a clear vision.

If your staff don’t know where you’re going it’s going to be very difficult to follow you. If your vision isn’t simple most people won’t get it. If your purpose can’t be summed up in a short phrase, you probably haven’t drilled deep enough. If everyone on the board is comfortable with the simple vision, it’s not provocative enough. If you let a committee come up your purpose it isn’t going to get far. If you think the executive suite are the only ones who can come up with your purpose, you’re wrong. Purpose should be shared just as much with the top row and the front line employees. More often than not front line employees have a better grasp on what the company “actually” does than the executive row.

Business strategy that’s written by mbas is business strategy for mbas. Real people want simplicity, they want to know you care and they want to be a part of something bigger than themselves.

2. Actually care about people.

Don’t just say you care about people, that’s cliche and every company says they care about their people, very few actually show it.

You can tell what people and organizations care about by how they allocate their resources.

You can tell what people and organizations care about by how they allocate their resources.

You show people you care with your actions and how you spend your time and your money. Every company says they care about their people but how many create a bottom up feedback system? How many leaders actually have an open door policy? How many leaders would actually encourage employees to speak up when they disagree with a decision?

You show employees or members that you care when you listen to them, when you actively seek their feedback, when you truly want them to be a part of the decision making. If you truly do care about the people you work with, you’ll try to help them. When employees feel their voice will be heard and that they can make a difference, it’s like they’re working with a super power.

Anything becomes possible when the people we look up to empower us to achieve more than we are capable of.

3. Be the hardest working person in the organization.

Be the hardest working person in the organization

Leadership is service. Leaders work harder than everyone else, they rarely take credit and they put more fires out than anyone else. Leadership isn’t glamorous, it’s hard work.

Having people look up to you, rely on you, being a part of your team, is a small reward. The larger reward in this situation is watching the people under grow into a better leader, manager, and team player than you ever could be. Leadership is the humble act of always putting others first. When you find you’ve groomed a candidate that people look up to, are inspired by and that works harder than you do, you know you’ve done your job.

The goal of leadership is not to be indispensable, it’s quite the opposite. The goal of leadership is the day you don’t show up, everyone knows exactly what to do and the sustaining work to keep the organization is done.

Leadership is the highest form of service. Never forget that.

Leaders wanted.

Leaders wanted

Richard Feynman Quote "study hard"

If You Want To Be an Amazing (Blank), Study the Amazing (Blankers)

It’s a simple thought that has profound consequences.

If you wish to be the best, you must study the best.

If you want to be amazing at golf, study the great golfers.

If you want to be an amazing comedian, watch the great comedians.

If you want to be a world renown hypnotist, you’d be wise to study the greatest hypnotists in the world.

Never before has it been easier to study the masters of our craft. Whatever you do, whatever you’re into, you can find someone in the world who’s amazing at it and better yet you can subscribe to their YouTube channel.

Start following people you’d consider a mentor in your line of work.

This American Life

For the past 5 years I’ve been listening to some of the greatest storytellers of our time. They study their craft, they try different things and they keep their audience coming back for more every week.

I regularly listen to Ira Glass from the This American Life podcast. Ira is one of the best storytellers I’ve ever listened to. If Malcolm Gladwell’s 10,000 hour rule is true, I’d be willing to bet that Ira Glass has told stories for well over 10,000 hours. He’s simply brilliant to listen to. 

Freakonomics RadioSteven Levitt & Stephen Dubner from the Freakonomics series of books (Freakonomics, Super Freakonomics, Think Like a Freak), movie and now a podcast. I think Freakonomics should be one of the books you have to read in highschool, much like Shakespeare, but a new and improved fascinatingly remarkable Shakespeare. 

Radiolab-abumrad and krulwich

RadioLab’s Jad Abumrad and Robert Krulwich


Another long time favourite of mine, RadioLabYou have to listen to it to believe it. But Jad Abumrad and Robert Krulwich entertain week in week out. The production on RadioLab is probably the best out of any podcast I’ve every listened to. The saying “you never get more out of something than what you put in to it” couldn’t be more true for RadioLab. They tell some of the most fascinating stories. 

In the marketing world, I like listening to the Six Pixels of Separation podcast. The host Mitch Joel is Canadian, he run an agency out ofMitchJoel, Six pixels of seperation podcast Toronto and Montreal. He always ends up asking the most interesting questions, he’s one of the smartest marketing minds in our world, you’ll see a lot more of Mitch Joel in the future. (oh yeah, and he’s CANADIAN! That’s awesome)

The BeanCast is another of my all time favs. Bob Knorpp invites 3-4 guests who’re The BeanCastare notable marketing minds from all over the world, you get a diverse opinion on many topics from Social Media to traditional advertising. Some of my favourite episodes are the ones with Peter Shankman, Edward Bouches, Scott Monty, and of course Saul Colt.

One last honourable mention goes to WNYC’s Planet Money Podcast. The Planet Money podcastAlways a new and interesting topic that the hosts seem to spin into the coolest story you’ve heard all week. You have to listen to Planet Money at least once, you’re guaranteed to learn a lot!

I want to be an amazing storyteller one day, I know that will take a lot of practice, but that’s the hard part you can’t fake past. But it’s never been easier to find our mentors, to follow our hero’s, and to watch the very people we look up to.

What amazing (blank) are you studying to be? 

Blackfish

3 Must Do’s To Tell a Compelling Story

1. Start off with a big bang

Introductions mean a lot in documentaries. They set the stage for what’s about to come. The intro can either turn the viewer on, having them beg for more, or can work against the film by boring the $!%$ out of the audience.

Searching for Sugarman begins with the controversial story of how Rodriguez killed himself. Some say it was a gun to the head, some say it was the most gruesome suicide in history, where he doused himself in gasoline and lit himself on fire in front of an audience. The beginning of this documentary in incredibly captivating, you can’t turn it off or switch the channel. You desperately want to know what happens. A sign of a great story is you can’t turn away because it’s so spellbinding.

2. Introduce Controversy

K2 is one of the deadliest mountains the world, far more dangerous to climb than Everest, for every four people who summit K2, one dies trying. This is the story of the fateful day 11 climbers never returned home from K2. One of the deadliest expeditions in mountain climbing history.

There are conflicting stories on how some people made it off K2 that fateful day, not every agrees to what happened. Were some people hero’s? Or were they just trying to be selfish. In desperate times, people do some strange things.

You can’t help but be at the edge of your seat the entire time the movie plays. The camera shots, the epic story that changes back and forth, and the mysticism around this life altering mountain that is so very hard to summit.

3. Tell an emotional story that pulls on people’s heart strings

Whenever a movie or documentary comes out that features animals, it’s hard not to get emotional. Yeah, I cried in Babe, Homeward Bound, and maybe The Lion King, didn’t everyone?

We have a natural (biological) tendency to care for babies and animals (and animal babies). When a documentary like Blackfish comes out you know it’s going to be an emotional ride but what you don’t know about is how these beautiful creatures are treated in captivity. It’s horrible. It’s hard to watch. You’re going to get emotional.

The good news is is that this documentary actually is influencing change in how the public views SeaWorld. Several articles have touched on the protests and how angry people are over SeaWorld, and even a bill introduced in California that could introduce the end of Killer Whale shows in the state as well as importing and exporting Killer Whales.

All of these documentaries can be found on Netflix. I strongly encourage you to watch.

To recap, telling a compelling story in the media, to a friend, on your website, in a video, in an article, remember these three things:

1. Start off with a bang 

2. Introduce controversy

3. Pull on peoples heart stings.

NYTimes Innovation Report

The Leaked New York Times Innovation Report and Why It’s Important

The New York Times (on purpose or not) leaked an innovation report which ended up being a scathing analysis of how far behind the times the Times really are. From one of the worldwide leaders in Journalism comes a humble look at their own efforts digitally. They recognize how behind they really are but it seems that they have a plan to become more relevant to a larger audience in the future.

Some important highlights of the 90 page report:

  • Competition is increasing and some of their competitors are producing some massive numbers. EG: Flipboard getting more traffic to the New York Times’ own articles than the Times’ receives to its’ own site.
  • The journalism industry is being “disrupted” with a cheaper easy to find version of “news”. The example given in the report is strikingly similar to Clayton Christiensen’s The Innovators Dilemma. In the book he talks about when entities get too large within their own industry, smaller, faster more nimble businesses innovate to create the future product offerings.
  • They’ve named and provided stats on some of their competition. Some very familiar names on the list such as: Huffington Post, Flipboard, and Buzzfeed.
  • The mentioned the NY Times “Influencers”. Every organization at one point will needs to know who their influencers are and how to leverage them.

The NewYork Times Audience:

  • 30M web readers in U.S. per month
  • 20M Mobile readers in U.S. per month
  • 13.5M News Alerts audience
  • 11.3M Twitter followers
  • 6.5M E-Mail Newsletter Subscribers
  • 5.7M Facebook followers
  • 1.25M Print Subscribers
  • 760K digital subscribers

The Proposal:

  1. Discovery – getting our work in front of the right readers at the right place and at the right time.
  2. Promotion – we need better advocates of our over work.
  3. Connection – our readers are perhaps our greatest untapped resource.

This seems more like a game plan for ANY organization that wants to grow in this new digital world. They’ve identified that is has to start at their core if they hope to have any chance of surviving the disruption that the journalism/publishing industry is facing.

Some important quotes from the report:

“Digital staffers want to play creative roles not service roles.”

“We need makers, entrepreneurs, reader advocates and zeitgeist watchers”

“Evergreen content is appealing to readers if resurfaced in a way that is smart”

“The newsroom can fall into old habits about experiments like this one, raising concerns about  turf, quality control and precedents.”

“One-offs are laborious, so we should focus on making such efforts replicable and scalable.”

 

Simon Sinek Managed out of a crisis

The Next Book on Leadership You Have to Read is…

Simon Sinek: Why Leaders Eat Last from 99U on Vimeo.

Simon Sinek on Leadership

I think Leaders Eat Last is one of the best books on leadership that has ever been written. Just the concept, putting others before yourself, is such a simple yet powerful principle to live by. Yet the majority of the worlds most inspiring leaders don’t see it as service, they see is as their destiny, they see it as what they were meant to do. Some people were meant to serve.

If you were born to lead that means you were born to serve others.

The true price of leadership is to place others needs before your own

24 Quotes on leadership, shipbuilding, management and much much more

25 Inspiring Quotes On Shipbuilding, Leading, Design and Happiness [From 8 Books]

From 8 of my favourite books comes these inspirational quotes. From shipbuilding to eating order, you’ll find a beautifully selected cross section of smart, inspiring and quotes that simply make you smile. Enjoy.

Have-wild-expectations-quote
I love this quote because I think most people are driven to shoot for the moon. They’re told to have a modest life, sit in a row, do what your told, don’t talk out of line, and hopefully after 13 years of this they’ll want to work in a factory taking orders from people in big offices. Well it turns out that’s no fun, especially for those just starting at the bottom of the totem pole.

Have a vision, have a big hairy audacious goal, have something! Go on now, create your wild and crazy expectation.

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Let’s Teach Our Kids To Code

“Everybody in this country should learn how to program a computer… because it teaches you how to think.” -Steve Jobs

 

I think this video is amazing. Kids need to learn more about computers, more about the internet and more about how the future is going to be created by them.

Lets teach our kids to code.

Want To Make a Change? Kill A Sacred Cow

Change doesn’t “just happen”. In any environment forces combined to create friction or resistance which changes the environment over a long period of time. In nature, sacrifices are made to ensure the long term stability of the eco system. You can’t have change without sacrifice.

Change and growth don’t happen without some sort of friction.

If life is difficult that means you’re sacrificing short term gain for a long term payout.

I love the Hugh McLeod quote of “choosing an easy life rarely ends up with much of either”.

The most successful people in our world made more sacrifices than everyone else to get where they are.

Have you ever asked a truly successful person about their work ethic? The vast majority of people who are a living success will tell you how insanely hard they had to work to get where they are. It was all about the sacrifices they were willing to make.

Change in your business is just like change in your life. You can’t get physically fit by saying you’re going to workout and eat better. You get physically fit by doing something difficult. By changing your daily routine, working out for two hours a day and eating right. Fitness isn’t easy (for some it is, not my fat ass) but anything in life worth having is worth working for. With hard work comes the results. Like in fitness, like in work.

So you want to make a change? Kill a sacred cow, it’s the easiest way to create change. From the book The The Chaos ImperativeChaos Imperative Ori Brafman and Judah Pollack tell the story of when Mayor Bloomberg was first elected Mayor of New York City he didn’t like how everyone worked so closed off from each other. His solution to create a change? Move his desk down to the second floor, right in the middle of 51 NewYork City staffers. His desk wasn’t any larger than anyone else’s. Every cubicle wall on the second floor came down, effectively making the Mayor’s perfect open office space. It even got the nickname Bloomberg’s ‘Bullpen’.

Sacrificing the privacy of a cubicle was the perfect way to create an open workspace.

So you want to make change in your life? What are you willing to sacrifice? What are you willing to give up? Better yet, what aren’t you willing to give up? Maybe if you start there you’ll understand that it’s your own life style that’s actually holding you back.

What Is True Power?


In every relationship on the planet, whether that be a strong or a week tie, there’s a power balance in each and every one.

By power I mean authority but not in the traditional sense. You can have contrived power, this is classic dictatorship. This power balance is highly skewed towards the dictator and the further down the line you get that less respect they have for the person in charge.

In the 1993 classic, Schindler’s List, Oskar Schindler talking to Amon Goeth (a notorious Nazi Army Commander) about what real power is, Schindler defined it as “power is when we have every justification to kill, and we don’t”.
Power isn’t exercising your right to punish someone or do something negative. Power is realized or increased when one holds restraint and shows compassion.The-most-common-way-people-give-away-power

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