Our Blog

Learn from our minds and the others that we look up to
Can I buy you a like

Can I Buy You a Like? | Edgar Alan Poems Vol 3

A Facebook page IS free but technically so is annoying your neighbour.
Yes you can have a Facebook page but it’d going to take some labour.

No one cares about your business online, especially not on Facebook

No one cares about your business online, especially not on Facebook.
If you want to more customers in time, maybe try a new hook?

Don’t tell people to like your posts, post things that people want to like.
“I got 5000 engagements the manager boasts!” But not the slightest website traffic spike.

So how do you do it? How do you get tons of people to like your page?
Do you have to shock and aww? Post videos of Jimmy Page?

No, treat them like humans, have fun and create a personality.
Never try to sell, your promotions won’t work, that’s the reality.

That’s why you must bribe them with wine!
Just kidding you can’t give away alcohol online.

But you can hold a contest, it doesn’t have to be that hard.
Find a local store and give away a gift card!

Lastly if a tribe is something that you don't want to grow and you'd rather ride bikes

Lastly if a tribe is something that you don’t want to grow and you’d rather ride bikes,
Don’t worry, you can go to Fiverr and purchase all of your Facebook Page likes!

 

If you liked this one you may like “The New Age Marketing Rap

Monetize the website monetize the Facebook monetize our blog! Figure how much profit we can make

Or will they change into something worth a look, maybe a My Little Brony shop

It’s PHONEBOOK Day! | Edgar Alan Poems Vol 2

New phonebook day is here, as kids we’d be so excited!!
To look up dirty names, and prank businesses, our parents we not delighted.

But of great utility it was, to look up whatever you needed at the time.
A butcher, a baker, even a candlestick reseller, whatever you needed it worked just fine!

But along came a beautiful beast by the name of The Google Search Engine.
No more need for the phonebook? Not according to the 411 henchmen!

Their sales people tell you results are guaranteed, just sign up here and soon you will see! It's the truth they don't want you to believe, that no one has used a phonebook since 2003

Their sales people tell you results are guaranteed, just sign up here and soon you will see!
It’s the truth they don’t want you to believe, that no one has used a phonebook since 2003!

Read More
Monetize the website monetize the Facebook monetize our blog! Figure how much profit we can make

The New Age Marketing Rap | Edgar Alan Poems Vol 1

Everyone thinks they understand the marketing game.
But when you see their work, they’re so afraid to go against the grain.

“It doesn’t work on me”, everyone thinks they understand advertising.
Then they only buy pop-culture products by name brands, to me that’s not surprising.

The marketing world has been based on selling more eye balls, I need more exposure, more impressions, more branding!
The smart companies know that if they spend more on Customer service and making a better product, when the smoke clears they will be the ones left standing.

We’re about to enter the marketing war, you have no choice in this matter.
But it’s not about a bigger megaphone to try and create more useless banter.

We're about to enter the marketing war, you have no choice in this matter. But it's not about a bigger megaphone to try and create more useless banter

That’s what we don’t like, your boring message that’s supposedly tailored to my “demographic”.
Really you don’t care about my opinion of your product, you’re making a feeble attempt at increasing your website traffic.

The war of traditional versus the future, we’ve seen this battle before.
Older people don’t like to change but the younger generation can hardly wait for what’s in store.

Agencies have ruled over the marketing world for long enough, I wonder how they’re going to adapt.
When you work for one and offer an idea outside TV, radio, or print, you’re bound to get your hand slapped.

“Recommend billboards or TV, we make a quick 15% off every ad we sell!”
It’s this mentality at agencies that makes me think their business model is about to go through hell.

Monetize the website, monetize the Facebook, monetize our blog!
Figure how much profit we can make, heck put our logo on that dog!

You think I hate mass media, commercials are bad and have no use for the newspaper.
It’s not the medium, it never was, it’s your attitude I have a problem with, you sound like Don Draper.

it's your attitude i have a problem with you sound like don draper

You assume people want to hear about what your company has to say.
But for 98% of us we could care less about your company while going about our day to day.

Stop trying to get more exposure and stop interrupting me while I listen, watch and read.
Focus on the 2% and make sure you’re there the second your service is in need.

Have a conversation with your customers and realize you need feedback to grow.
Your other option is to listen to no one and change nothing, this last opportunity you will inevitably blow.

As marketing budgets get slashed and business models turned upside down, bankruptcy is no longer the “unthinkable”.
If you don’t want to adapt, if you don’t change the course. Always remember the titanic was touted as being unsinkable.

Experience will tells us it’s too risky to change, “focus on your strengths, don’t follow fads”.
Instagram and Snapchat seem like effort, it’s much easier just to buy ads.

Now here’s your warning, I’m delighted to let you know.
If you ignore the conversation and keep interrupting us, it’ll start to show.

You’ll alienate your loudest customers and they’ll be sure to let everyone know,
what an ignorant company you are and to your competition they’ll go.

The companies that will win have something you can’t get from an agency.
A dedicated tribe of people who care dearly about your company.

So fire the marketing department and hire a philanthropist or nine.
Begin your tribe by telling your story to the world online.

Written in January 27, 2012. Originally titled “The Marketing Rap”.

Once you understand everything around you that you call life was made up by people that were no smarter than you.

The Most Important Thing You Need To Learn That Will Change The Way You Think

The Plasticity of your brain

Steve Jobs talked about it, the best educators understand it, and it’s a powerful fact rarely talked about. The fact of the matter is you can learn new things and change the makeup of your brain well into the later years in your life. The “plasticity” of your brain refers to its ability to change it’s makeup.

A professional violinist will have many more neurons firing around where their hands control the bow and violin in the brain. Mark McMorris’s brain would have many more neurons firing where his brain controls balance, and foot control being a world class snowboarder. A NewYork Times Journalist would have thousands of neurons firing in the parts of their brains that control writing, story telling, and reading.

Whatever your brain focuses a lot of time on, your brain will build up sufficient muscle around that particular area. Whether it be conscious or subconscious, you’re constantly making your brain smarter or dumber(if you’re not doing anything of future benefit to your brain).

Common knowledge has always been, what you’re born with is what you get! So if you were born “dumb” or didn’t have a good upbringing, you’re destined to fail. Wrong!

It’s those who realize that they can learn, practice and teach themselves many different skills and ideas that begin to truly flourish in life.

Learning doesn’t stop after highschool or university. This is how our society has been brought up. You go to school, learn, then get into the real world and work till you retire, then die board to death.

What if that’s the wrong way to think about it? What if we were meant to learn throughout our life? What if there isn’t a hard and fast “way” to do it? What if we could keep learning and adapting as we go becoming increasingly more valuable with every new experience?

You can learn anything

Yes you can’t go to the NHL after a certain point, the physical nature of the sport will hold you back. But that doesn’t mean you can’t train a coach, assistant coach, be a trainer, etc. It’s all in your mindset.

We’re great at telling ourselves “we can’t”. “That’s impossible!” a small part of our brains are extremely protective over what we can and can’t do. We love to quit before even trying, after all that is easier.

At Least I Tried

See this print at GapingVoid.com.

Start thinking the opposite. Start thinking you can do anything you want. It’s difficult at first but it’s the same idea as affirmations, the Tony Robbins’ system or “The Secret”. A positive attitude can literally move mountains.

I love the jobs quote from Steve Jobs:

“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. And the minute that you understand you can poke life, when you push in something will pop out the other side. You can change it, you can mould it. That’s maybe the most important thing.” 

-Steve Jobs

Remember, anything is possible.

how do you create a visionary city

How Do You Create A Visionary City?

It needs to be remarkable

If you were Seth Godin you would say it needs to be remarkable! You know, your “Purple Cow” idea that will spread like wildfire.

 

You need a big hairy audacious goal

If you were Jim Collins’ you’d start with a Big Hairy Audacious Goal (BHAG). Cities like Las Vegas, Austin, Amsterdam, Paris, even Victoria, all have a created visionary cities by doing something big, hairy and audacious. (they’re all REALLY good at something, or have something they are known for).

You need a social object

If you were Hugh MacLeod you would come up with a social object. Something people would have to talk about, have to share with their friends, it’d probably be really cool.

Read More
Why it sucks being a coach... some days

Why It Sucks Being a Coach….. Some Days // eps 52 #inthelab

Why it sucks being a coach….. some days

At a given Volleyball tournament of 12 teams, the first three teams go home happy. One, Two or Three are a nice finish, but anything after that really sucks. So the average coach has a 25% chance of going home happy?!? That’s crazy! Now I’m obviously over exaggerating but your win loss record is only one of many things to focus on as a coach. The problem is that’s the easiest thing to single out as a parent, athlete, spectator, did you win? Why not? 

It’s not just coaching, in life we often forget what the purpose is. Is the end goal really just to win the tournament? At what cost? What are you willing to sacrifice? When will one more win be enough? In life, how much do you make? How much did you clear last year? How  Any time I hear conversations like that I feel a little worse for man kind.

The money doesn’t matter, just like the win doesn’t matter. 

Your goal is to get your team to focus not on the win but the bigger issues at stake in sport.

  1. Are you a team?
  2. Are you contributing to that team?
  3. Are you getting better every day?

These can be very hard to focus on when everyone around you wants a win.
It’s hard to focus on creating something amazing in life when everyone tells you to get a “real job”.

As long as you don’t give up you’re not a failure.

The 75% of the tournaments you leave without a medal makes the other 25% all that much sweeter. There’s a romantic side to sports that Billy Beane talked about in Moneyball and I see on coaches faces time and time again. It seems delusional how much these coaches and volunteers put in just to help the younger generation see a sport through their eyes. It’s really quite amazing to see.

Don’t give up.

I talk to amazing teachers, mentors, and coaches all the time. I feel everyone is on the brink of quitting and getting more “me” time. I crosses every volunteers mind I guarantee it. But the tittle of this post is “It Sucks Being a Coach….Sometimes” because there are these magic moments where you see kids come together, do things they never thought possible, and learn life skills in a completely different way.

This past weekend we has Nationals in Winnipeg. We didn’t do as good as I thought we should (in the tournament), but throughout the weekend I witnessed a bunch of thirteen and fourteen year olds become a team. As a team they cheered on our arch rival at Provincials, Meadow Lake in any game they watched them play in. It’s like they grew up. The crux of the boys coming together was after cheering on a girls team they all went on to the court, lined up to shake hands, and congratulated the girls team on a game well played.

I couldn’t have been more proud.

Life gets hard to teach us a lesson. As long as we don’t cave under the pressure, as long as we don’t throw in the towel, we’ll be okay. The harder the challenge the more important the lesson.

don't give up

The importance of accepting anothers point of view

The Importance of Accepting Another Person’s Point of View // eps 51 #inthelab

“I now appreciate public transit.” -Conrad Hewitt, 2016

Trying to see peoples’ points of view isn’t something that comes natural to humans. As we’ve evolved, the softer skills in life have become much more important to our survival than the hard skills (fight or flight) as of the last hundred years. In business it’s even more rare. Empathy is a word that is not often discussed in the board room. Love, Kindness, generosity, all words never uttered in the corporate world. Until now.

There are many unforeseen benefits of seeing the world through another persons eyes here are three.

  1. It’ll cause you less stress. You don’t need to constantly be “right”. It’s counterintuitive when you think about it. Usually we go into a discussion to be heard or to get our way, but if you’re smart about it you’ll go in trying to learn and adapt your point of view based on the new knowledge you discover.
    The next time someone tries to argue with you try and agree with what they’re saying and come up with a better solution all together.
    The smartest people in an argument will change their mind, one of the hardest things to do, on a topic to see the issue through a different lens. This take willpower, empathy and some mental Jujitsu but it a very powerful tool.
  2. Your clients perspective is a great reflection of your business. Your brand is what your customers say about you. Every interaction is showing others a reason to like or dislike your organizations brand. Smart organizations are asking customers what they think, how could they do better, and what they love about their service or product.
    You gain empathy when you show empathy to others, when you truly know how people feel about you.
  3. You’re not the most important person in the world. The sooner we all come to grips with this the better. It’s easy in a moment of lost baggage rage to freakout on the airport attendee, afterall, you needed your bag for tonight! Get over yourself.
    Nothing can happen to you that is so bad that you have to ruin someone else’s day over it.
    Remember, you aren’t the most important person in the world and that service worker that you’re about to reem out about an over charged phone bill could be having the worst day of their life. You never know when showing someone kindness could mean the wo rld to them.
    The next time someone thinks you’re about to get really mad at them do the opposite. You’ll see it in their eyes, that priceless look of a genuine human ‘thank you’.
Read More

60 Second Instagram Videos are Coming… But That Doesn’t Mean You Should Post Them

If you have kept up with any of the latest content platforms and which ones are making it big lately you’ve probably noticed one major trend: These platforms are supporting shorter and shorter forms of content. First it was Facebook, where you could share statuses as long as your heart desired. Then Twitter, where you had to condense your thoughts into 140 characters or less; and god forbid you put a picture in there and get even that 140 cut down. Then Instagram and Vine, with standalone pictures and short, 6 second videos. And finally everyone’s favourite filter-toting, funny face-inducing, disappearing photo and short video platform Snapchat.

Then something interesting happened…

Instagram brought in 15 second videos. Based on the above pattern, this doesn’t seem to make a ton of sense. But, with their growing user base and the inevitable decline of Vine to a limited number of content creators treated like idols by tweens (can’t believe I just used that word), the move made sense. It was hard to get a brand’s message across in only 6 seconds, so the Instagram update worked, allowing brands to tease at promo videos, events, or whatever they were up to that was worthy of our 15 seconds of attention.

Now something even more interesting is happening…

In a statement released on March 29th, Instagram dropped that in the coming months they are increasing the length of videos that can be posted on the platform BY 4 TIMES. That is a pretty interesting decision given the popularity of Snapchat and the emerging use of it by some brands. It seems like everything is moving towards micro-content, or content that you can consume in the shortest time possible because hey, there might be a funny cat video if you keep scrolling.

As with everything, I think that this update can be used extremely well or very poorly. Just because you can now make 60 second videos, doesn’t mean you should. The golden rule applies as always: make kick-ass content. If you are crushing 15-second videos and getting amazing engagement from your audience (the perfect opportunity to engage back and create relationships) and don’t think you could fill a 60 second video with the same quality then don’t. On the other hand, this longer run time gives you the opportunity to hook in your audience and say, point them to a full vlog or video in your bio. The options are endless, but with content following an ever-shortening trend remember that the amount of time you have to make someone stop and say “Whoa” is growing smaller and smaller everyday. So if you choose to make these longer videos, reel them in with a strong opening, send them to the video or website link in your bio, and watch the traffic poor in. :heart_eyes:

Why You Don't Need a Marketing Strategy

Why You Don’t Need a Marketing Strategy // eps 50 #inthelab

Why You don’t Need a Marketing Strategy

How many small startups have a marketing strategy? I’d venture a guess as very few. No I don’t mean a “marketing plan” I mean an actual strategy with tactics, objectives, and intended outcomes. Rarely do startups care about marketing because if you have to rely on marketing to make your product or service successful you’re not going to be.

How many recent extremely successful products or services have grown exponentially because of a marketing strategy? I’d guess very few. The reason something catches fire is one part luck and one-part remarkability.

Remarkability: The odds that someone will talk about your company, product, service or organization.

Most business owners think of marketing as logos and commercials when really it about getting people to spread your story. There’s nothing traditional about marketing in 2016.

You don’t need a marketing strategy. A lot of people will tell you you do. Professors of marketing, those who’ve never practiced their theories just taught them in the classroom are the worst at spreading the lies about why you need a marketing strategy.

They’ll say you can’t be “off brand” and that every communication you make needs to be consistent.

“Mind your four p’s!” they’ll tell you, even though three out of the four are almost obsolete or useless for your company. Price, Place, Product, Promotion.

Marketing needs to start at the beginning of the planning process of your product or service.

I love the Seth Godin quote “Advertising is the tax for the unremarkable.”

Advertising is the tax for the unremarkable

Read More
Page 5 of 31« First...34567...102030...Last »