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4 Super Simple How-Tos on Using WordPress (with screen shots)

wordpress-oldschool-logoWe here at Strategy Lab are big fans of WordPress. It really is the cats pajamas when it comes to building a valuable online presence. Cost effective, beautifully designed websites with a backend so simple a chimpanzee could update it. Yeah, that’s pretty simple hey?

The majority of the time when you’re in WordPress it’s because you need to:

1. Publish a blog post

2. Upload a photo
3. Embed a video

4. Update a page

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Consumer Behaviour: Luxury Buying with Starbucks’ Stainless Steel Card

‘Tis the season for giving. But, as you’ve probably noticed, ’tis also the season for buying for oneself.

Undoubtedly cognizant of this, Starbucks has announced the sale of its $450 stainless steel gift card. The card comes loaded with $400 worth of redeemable Starbucks…bucks. The other $50 covers the manufacturing fee. Cardholders become Gold members (expected to make 30 transactions per year), receive free drinks on birthdays, and can acquire free drinks or food every 12 purchases.

Let’s crunch some numbers.

The card will get you: 106 grande Frappuccinos, 119 grande lattes or 205 16-ounce cups of brewed coffee.
Side note: That’s 42,840 calories if you stick with the lattes (Caramel Brule)

Assuming two birthdays over the course of the card’s usage = 2 free drinks
Assuming a combination of fraps and lattes (112 total and 1 free drink per 12 purchased) = 9 free drinks

Earning potential with card and Gold membership = 11 free drinks = $52.25 in savings
That’s just enough to recoup that $50 manufacturing fee in two years’ time if you use the card once a week and don’t have the misfortune of losing it.

So, with a net gain of $1.12 over the course of one year, are you going to be one of the people trying to get your hands on one of the 5,000 limited edition cards available?

I know my answer. What’s yours?

How do I come up for ________ in Google search?

Google Logo

Google

Coming up in Google for phrases your ideal customers are searching for is one of the most important tactics within your marketing strategy.

Think about how customers will find you in the future. Will they go directly to your website? Will they be searching on Facebook? Will they just ask their friends? Will they simply just ask their friends on Twitter? Will they look you up in the phone book? Will they see your coupon in the mail and go to your store and buy?

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We Love SYPE and You Should Too

Strategy loves SYPESaskatchewan Young Professionals and Entrepreneurs (SYPE), is a group of young, influential business minded folks who are the future leaders of our economic powerhouse of a province. That’s correct, these people are moving AND shaking. Last Thursday night SYPE hosted their Movember Gala.

It turns out that we not only attended but I (Jeph) ended up winning Mustache of the year. Ironically, Derek Wu, Brandon’s brother, proudly won the worst mustache of the year, which might I add, came down to a sock off which Derek prevailed.

The night was a hoot to say the least.

If you haven’t been to a SYPE event, try one out or if you want to get involved in a major way, join the board.

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There Is No Such Thing as Getting More Than You Put Into Anything

the impact equation

“There is no such thing as getting more than you put into anything.”

I love this quote, it’s attributed to Kim Nicolaides, I read it in Julien Smith and Chris Brogan’s new book called The Impact Equation. I’m about half way through and have been highlighting in my Kindle a lot. It’s like the no bullshit guide to marketing your company and yourself.

“Well, no matter what your stance, it’s the process of starting that matters. Starting once, on any given day, is easy. Starting every single day is hard, but it’s how your media will be created, how your book will get written, and how your empire will be built. As Kimon Nicolaides once said, “There is no such thing as getting more than you put into anything.” In other words, the work creates the results. There are no shortcuts.”

There’s no easy way about it. It takes a lot of hard, pain-in-the-ass work to accomplish anything amazing. You don’t just wake up one day and have a well read blog, huge Twitter Following or massive Facebook page, you wake up every morning and try to improve just a little bit. Being persistent, doing the work, and constantly improving, in time you’ll have created a masterpiece.

We all have the choice to do the work or not.

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