Our Blog

Learn from our minds and the others that we look up to
supermensch-the legend of shep gordon

10 Business Lessons From The Amazing Supermench, Shep Gordon


Supermench, the legend of Shep Gordon. So I’m listening to the Timothy Ferriss Podcast and this guy who Tim’s about to interview has one of the coolest introductions, Shep’s done a lot. He’s cooked for His Holiness the Dali Lama, entertained who’s-who of Hollywood, and managed some of the most amazing musical acts, then the most amazing chefs in the world. He was a brilliant story teller and had accomplished so much. He seemed content, I wanted to know more. So i bought the book, They Call Me Supermench: A Backstage Pass to the Amazing Worlds of Film, Food, and Rock’n’Roll. This post is inspired by the book. I highly recommend it. Entertaining, funny, and thought-provoking, one of my favourite books this year.

This quote pretty much sums up Shep.

hero

Shep Gordon is one of my hero’s, here are a few reasons why.

1. Create history.

Don’t wait for it to happen, you can create history. Most people believe all you have is what you’re dealt, like you can change your future if you want to. What a lie! Create history. When Shep first started managing his first artist, Alice Cooper, these were his marching orders, to create history. Quite literally working with Alice they didn’t try to “market” Alice Cooper, he didn’t “advertise” Alice Cooper. No that’s what the other managers would do, if he really wanted to stand out he needed to create history. 

Whether it was wrapping an album in Panties or shooting Alice Cooper out of a cannon, Shep tried nearly everything. The first time Alice was to play in the UK they needed a really aggressive stunt as ticket sales were nonexistent. Shep got a flatbed truck with a giant billboard on the back displaying Alice wearing nothing by a large snake. Oh and he paid the driver handsomely to ensure the truck “broke down” several times in Piccadilly Square downtown London during rush hour. The driver was subsequently arrested, but they sold the show out! Create history. 

Or the time that they promised to shoot Alice out of a cannon on stage in Pittsburgh. The problem was the cannon didn’t work. The night before the big show, Shep invited media to a “pre-concert party” where they were going to demo the cannon shot, how exciting! Shep was up to something, because when the cannon fired, Alice (or a dumby, who knows!) fired but only went ten feet. Panic strikes, the star is injured! Rush him to the hospital!

On the news you’d hear of the “accident” and how Alice was hurt with “non-life threatening” injuries. He played the show the next night in a wheel chair with hospital staff on stand-by if anything should go wrong. But how could it? It was all staged, Alice wasn’t hurt at all. It worked perfectly.

Create history, don’t wait for it to happen.

Create history

Read More
Queen City Pride 2017

Queen City Pride Parade 2017

The video footage was shot by Brandon and Andy, then Andy edited the same day. What an amazing result. As a part of Strategy Lab it’s moments like this that really make you smile and reflect on why you do what you do. We’ve had a long relationship with Pride Week (long relationship for @StratLab, Ha!), so this ended up being the best support we could have ever offered Dan and his crew. Even with the rain Pride Week Regina pulled off an amazing day.

We couldn’t have been more proud to put the video together as well as capture some amazing stills (photos thanks to Lauren, find out more about her on our About page). You can see by her work she does some amazing work behind the camera.

Pride Week Parade 2017-1 Pride Week Parade 2017-7 Pride Week Parade 2017-4 Pride Week Parade 2017 Pride Week Parade 2017-2

Regina Pride Week Parade 2017 Pride Week Parade 2017

Read More
Dj Clumsy Vegetarian

45 Downloadable Stock Songs For Your Video Blog

Looking for free downloadable songs for your video blog? Has BenSound sent you cease and desist order? Well you’ve found the best thing possible. Yup, free downloadable stock songs made by DJ Clumsy Vegetarian.

It happens on every video project now, it’s almost ready to ship and we come to a slamming halt and then ask that age old question; what music should we use? Music can make a video, it can also ruin it. Music gives you a feeling, it attaches what you’re watching to a sound. It makes video more memorable and is something to listen to when you’re at your very worst AND your very best. There are few things in this world that can compare to music. 

DJclumsy v

So here you have it. DJ Clumsy Vegetarian’s (cause I be droppin’ so many beats) compilation. 45 electronic beats developed in Garage Band, so yes yes you can make your own too.



Read More
social media by banksy

The Most Infamous Street Artist of All Time 

He stands up for what he believes in. Love him or hate hime, Banksy makes you think different.

One of the most prolific artists of our time and the most famous street artists in the world. Banksy’s style of anti-authority and entertaining political commentary within his art, makes him loved by many and hated by some. One thing is for sure, you can’t ignore street art. It makes your city look better and it creates inspiration out of a blank space. The more artists the better.

 

this was not my dream-banksy

“This was not my dream.”

Let them eat crack

“Let them eat crack” beside the infamous Banksy Rat. A spin on the ol’ “let them eat cake!”.

 

A caveman delivering a fast-food meal.

The crying kid might be my favourite, I think it sums up our society quite well.

“Kissing Coppers”

Einstein with a bottle of Jameson is the funnier part of this Banksy piece. To top it off he adds “Just Google it!”, another comment on society’s addiction to simple solutions and no longer worries about the bigger problems in our world.

Many people recognize the original sayings he’s using, then he makes it “Banksy” by adding “cancelled” by the desperately looking painter.

Stop Wars.

The stop and search painted in Palestine.

In Palestine….

Enjoy your lie.

banksy tidying up your sons face

Making sure he’s go to go for school. A constant reminder that unconditional love is unconditional love.

banksy-no ball games

No Ball Games!

banksy-robot grafiti

Robot Graffiti.

graffiti is a crime

“Graffiti is a crime”

what we do in life eccos in eternity

What we do in life echoes in eternity.

if graffiti changed anything

If graffiti changed anything-it would be illegal.”

 

if at first you don't succeed call in an air strike

Pretty relevant in our world today. We’re so quick to call the boss, manager, Mom, teacher or whoever, and call in a preverbal Airstrike.

banksy crayons as bullets

No parking.

one original thought is worth

 

“One original thought is worth a thousand mindless quotings.” -Diogenes

Dear Montréal, We’re Stealing Mural Festival. Sincerely, The City of Regina.

Dearest Montréal,

We here on the prairies have grown quite fond of some of the pleasantries your fine cultured citizens have the pleasure of enjoying year on year. We feel it is our duty to inform you that we will be politely (and with the utmost respect) be stealing your Mural Festival as well as a few other ideas from your wildly addictive city.

Your streets are nothing short of beautiful. We intend to do the same to our fair city in due time.  Not only do I want to steal the idea of the Mural Festival, I want to take back to Regina a few other parts of Montréal.

Thank you Montréal for your cooperation and willingness to share in your Mural Festival. We from the City of Regina (unofficially), thank you in advance for your consideration of this request.

A Regina citizen that appreciates your fine city.

First of all Montréal is 375 years old, yeah that’s older than our country! So you can assume Montréal is doing something right, otherwise it wouldn’t be around. There’s a lot of history there, a lot of history this author had no idea about. The people are proud of their rich cultural heritage, far more than I witness on the prairies. It’s about time to start that rich, cultural, artistic, prairie heritage.

If we want to become a major destination in Canada we need to believe we can be a major destination in Canada.

What you want? CHEESEBURGER!! CHEESEBURGER!!

They Get Hospitality and Customer Service – fast service is a win-win

You don’t wait for meals very long at all. Be it crêpes, burgers, or a famous smoked meat sandwich, the service in most places in Montréal was remarkable. They are FAST! Sometimes you are served literally in minutes after ordering. This is a huge win-win! The restaurants like to have more people through their doors and customers don’t want to stay in one place too long. Serving meals fast is a way to impress customers and help your bottom line!

The “cooler” the dining experience the better your odds of success

Montréal really gets outdoor dining. Patios, terraces, tables in the middle of nowhere, some of the most romantic places to share a meal with someone are in the most unique places. We can easily steal this idea. We just need to talk to the City of Regina about allowing dining establishments more leniency on “where” they can setup tables to serve you. “Creating Instagramable Moments”.

Does It Cost To Get In? Nope.

Never short on fun (free) things to do 

We went on a Tuesday till a Saturday and there was the Mural Festival, The Francofolies Festival, as well as a beer fest going on near by. They were all free to attend. That means the organizers must have some great funding to be able to put on acts like that throughout the week. The Mural Festival was an entire street blocked off and shops, restaurants, and artistic acts lining the way. Amazing art pieces now cover the not so boring concrete jungle most cities become.

There’s a free app called Cite Memoire that tells the history of old Montréal in 22 different projections telling the history of Montréal.  Some of these projections were literally hundreds of feet in the air and you could only see them after a certain at night (had to check the app). They were breathtaking. Talk about “creating Instagramable moments” what a smart idea!

 

cite memoire

Got street art?

It’s beautiful just to walk around, the Street Art is amazing

Many of the most spectacular ones were from last year and 2015, Mural Festival is a way to keep making your city more artistically beautiful. The amount of tourists walking around snapping pictures of the Murals was also amazing (guilty!). What a brilliant way to make your city more beautiful, once a year hold a “mural fest” invite famous artists from around the world, and BOOM, every year there are more places with stunning art for everyone to enjoy.

Read More
Eddy and Tina Swinging with the stars

How To Raise $100,000 In One Night 

You cannot discover new oceans unless you have the courage to lose site of the shore.

Swinging with the stars

I met her a couple years ago, she was an outgoing student with a smile you could pick out a mile away. Kelsey Stewart is an inspiration to me, here’s why. 

Kelsey works at Hope’s Home in Regina. She came to us a few (just 4) months before the big event saying, “I got this idea…”. We instantly loved it. Though a bit courageous trying to pull it all off in such a short time frame. Why not wait till next year and plan out a “proper” event? Kelsey proved you DON’T need years to plan one of these events, you just need, well, Kelsey.

We had worked on Swinging With The Stars in Saskatoon. The firm we worked with spent two years planning their event, Kelsey had four months. FOUR MONTHS!!! The folks in Saskatoon had done it before, Kelsey and the Hope’s Home team have never tried it before. After our first meeting I still remember saying to Brandon that “she’s crazy and that’s definitely not enough time to pull it off!!”. That’s exactly why we wanted to help.

Parkinson’s Law

Read More

“I Can Get It Cheaper” 

Few phrases say more about an individual than those five words. So much is communicated when one judges a product or service based on the price alone.

The fact that you can find anything these days for a cheaper price shouldn’t come as a surprise. The surprising part is people still use price as a major factor in decision making, when they verbalize their frugal attitude it labels them.

1. When you say the words “I can get it cheaper” you seem, well, cheap. 

We don’t look up to cheap people. Do you have a friend or family member brag about a “deal” they got at Walmart? Probably not because that’s not something to brag about. We look up to people who are generous, who don’t count the change after some one gives it to them, who tips more than they should, who doesn’t make a big deal about money ever. Those are the people I look up to.

In the creative field you can always find someone who’s willing to do what you do for a cheaper price, but that price comes with a cost.

Just because it costs less at first it may end up costing you a whole lot in the long run. I find in my old age I’d rather pay a good price for something and get a great product in return. Every now and then when cutting costs you get burned. Ever buy something just because it was cheap? Tennis balls, never buy the cheap tennis balls, I’d much rather pay more for a better quality ball.

Pizza, sure you can get cheap pizza but c’mon Sparky’s isn’t even that much more but the taste!!

As a kid it was hockey sticks. You could buy a cheap stick at Superstore but it won’t last long.

I wrote about this 7 years ago, labeled it as “Walmart Culture” cheapest prices for the cheapest products, it wasn’t sustainable. Now in 2017 it has become extremely apparent some people will always use price as their major deciding factor.

price is a calculation value is a feeling

Price is a calculation, value is a feeling.

Be careful not to confuse the two, value is a much bigger topic for another day.

Read More
UpliftingTshirts-a business,experiment and class

3 Reasons Why I Always Have Students Do “Real World” Projects In My Class

In our culture we tend to equate thinking and intellectual powers with success and achievement. In many ways, however, it is an emotional quality that separates those who master a field from the many who simply work at a job. –Robert Greene, Mastery

I’ve been teaching at a Sask Polytechnic for the past Four years and at a University if Regina for one. Since my second year I’ve always incorporated class projects that involve real world organizations, here’s why.

The back story…. I think I subconsciously want to teach using projects because the classes that included real works projects were the classes I found I learned the most in. Whether be Al Derges unconventional approach to the class or Lorne Schnel giving us real examples from the company he was running at the time. One of my favourite classes was one where we actually got to pitch an insurance company out of Toronto a new marketing strategy. I only remember that because our commercial was incredibly forward thinking and probably would have made them millions. Sadly they didn’t use the Idea. I didn’t care, I got to work on a real problem.

I had this idea of creating a learning moment by helping students “experience” entrepreneurship. By experience I obviously mean failing at something, learning, retrying, and succeeding. Here was the video I recorded before I started my first class project. Little did I know I was stumbling upon a gold mine of possibility!

Students need to work on real world problems, they learn more that way. At least that was my theory when I was in school, it holds true 10 years out. What an amazing conclusion!! The best way we learn inside or outside of school is by doing.

The “marketing apprenticeship” was born.

After your formal education, you enter the most critical phase in your life—a second, practical education known as The Apprenticeship. –Robert Greene, Mastery

My top three reasons why I always do a real world class project:

Read More

“Sell Me This Pen” The Right Way

Last week Brandon and I had the pleasure of helping out at Campbell Collegiate with some mock job interviews. We were pared with students from grades ten and eleven and grilled them on their skills, interests, and experience as we attempted to find a student we would “hire” to work at Strategy Lab. Being the weirdo that I am, I asked almost exclusively out-of-the box questions like “Who do you think would win in a fight between a silverback gorilla and a grizzly bear?” and “How would you describe the colour red to someone who’s never seen colour?”. One test I used for every candidate was the old-school Jordan Balfort challenge: “Sell me this pen”.

Traditionally this is used to develop persuasive, cold-call sales techniques which is more than a little sleazy, but there was method to my madness. At the beginning of the day we were given free Conexus-branded pens (thanks guys!) and as I handed one to each interviewee to sell me I was hoping against hope that someone would think big enough to use the Conexus brand in their sales pitch.

As far as TED Talks go Simon Sinek’s “Start With Why” has been used to death in marketing circles to the point where it’s almost become a tired cliche. I stress “almost” because I think it’s truly timeless and I get something new from it every time I watch it. My interviews with these kids were the most beautifully perfect embodiment of the “Why-How-What” concept.

What?

The majority of the students immediately tried to sell me on the different features of the pen like the stylus, the grip, the ease of use, etc. The bells and whistles that made it a good pen among pens, but didn’t really make me want to buy it. I mean, if I already have a pen why would I shell out money for this specific one? They were trying to sell on the “what”.

How?

A handful of the interviewees told me all the things I could do with the pen. Doodle, write notes, draw pictures, you name it. They positioned the pen as a means to an end and something that would solve a problem I had. This went one step beyond just showing off the features because they were identifying something I needed to do and trying to sell me the solution, or the “how”. But I wasn’t satisfied.

Why?

One student out of eight took the bait. It’s my second last interview of the day. I hand her the pen and she thinks for a while, then turns to me and asks “Can I use the Conexus logo in my pitch?” Up until now no one had even seemed to notice the logo, so I start to nod excitedly. “Well I would probably ask you first if you were a Conexus member, then I’d tell you that by buying this pen you’d be supporting us so we can help more people”. I’m freaking out at this point. Finally, someone sold me the “why”.

Here’s the moral of the story. Modern marketing requires us to not only show off the features or solve people’s problems, but to actually connect with them and make them feel something. There’s a reason paid programming “As Seen on TV” ads seem almost laughable these days. There’s a reason the practice of trying to convince people buy something they aren’t in the market for seems inherently sleazy. Creating a belief or a community or a world-changing vision creates intrinsic motivation in your customer base to not only buy from you, but to love you. Once you have that, you’ll never need to market again.

 

 

Page 3 of 3612345...102030...Last »