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Learn from our minds and the others that we look up to

Strategy Lab and Based in Business

On Wednesday, August 14th, we had the opportunity to take part in a program dedicated to creating entrepreneurial opportunities for discharged and retired Canadian Forces members. The program, entitled Based in Business, works with the Memorial University Enactus Group to execute a year-long, three-phased program that teaches participants everything they need to know about owning and running their own business.

We were invited into the marketing phase of the program being held at the University of Regina. Along with Lee Elliot, I (Linden) was able to share insights into the rapidly changing marketing world.

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The Best Problems Are Impossible

Impossible-Quotes-impossible-is-nothing

I love impossible problems. I love when you solve a once seemingly impossible problem and then have this realization of “wait a minute, if I was wrong about ________* what else could I be wrong about!?”.

People use the word never a lot. I could never do that. That would never work. You’ll never get there. It’s easy to say it won’t work. It’s easy to be a critic.

If only we all had the mind of a child. To children, there are no limits, no barriers, no hesitations, no red tape, no reason not to try the impossible.

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“The Performance Begins Long Before The Curtains Open”

Globe Theatre Regina Website

On September 16, 2013 the wonderful staff at the Globe Theatre in Regina and I shared a laugh or three. It was a lot of fun. It was on the five keys to customer service in 2013 and beyond.

I. Smile
II. Reciprocity
III. It’s always the little things
IV. No one loves a company
V. Create ‘wow’ moments 

 

***Important*** On the slides that show a website, click the website in the slide, it links to the actual website. 

everyone-has-a-superpower

Video Is The Future And These Regina Kids Are Beating You At It

An article by FastCompany, already a year old, claims that short-form video is the future of marketing. Well, the future is now and it’s plain to see that FC was dead on.
YouTube is the internet’s second most popular search engine (behind Google), Vine is this year’s fastest growing app, and Instagram followed suit with the addition of video mere weeks after Vine’s explosion.

The Fast Company article cites 5 main reasons for video becoming the dominant medium:
1. More and more users are consuming video entertainment online.
2. Marketers are using video to engage social media audiences.
3. Barriers to entry are low.
4. Quality is rapidly improving.
5. There are plenty of avenues for videos to spread.

Wondering what this means for you and how you should go about doing video? Start off by seeing how effective a simple and bare bones video can be by checking out Gary Vaynerchuk’s YouTube Channel.

Then, take a look at some local talent who have been absolutely crushing it with dynamic video content:

1. Chris Dimas – Drummer – 16 Years Old

2. Alex McIntosh and Matt Stefan – Students – 20 Years Old

What makes these videos so successful? Here’s what I think:

Both of the above videos reside at the intersection of the creators’ strengths and what is relevant. In Chris’s case, his strength is his high energy and skillful drumming and the relevance is that he uses popular music in his videos. For Matt and Alex, their strengths are sense of humour and comedic timing and the relevance of their video lies in the fact that levelling was partially a spoof on the planking craze and exemplified what most people are looking for on YouTube: a good laugh. This concept is illustrated below:

Regina Video Content Strategy

For your business, this “sweet spot” framework should really simplify things, as it did for Stella and Sway in this video we filmed for them:

Stella And Sway – Summer Weddings from Strategy Lab on Vimeo.

If you have any video questions please comment below! And if you’re looking for some help with your first/next video, email us at info@strategylab.ca

 

 

 

Everything You’ve Heard About Social Media Is Wrong [Workshop in Saskatoon]

Saskmade Marketplace

Hey Saskatoon, what are you doing September 18th? Sask Made Marketplace and Strategy Lab have teamed up to offer an afternoon workshop titled “Everything You’ve Heard About Social Media Is Wrong”. An afternoon workshop about your online marketing strategy.

You’ll learn about Twitter, Facebook, blogging, how to establish an online strategy (and how to measure it) and how to standout. You’re going to learn a lot.

When:  Wednesday, September 18, 2013

Time:  1:00 pm to 5:00 pm.

Location: The Saskatoon Club, 417-21st East, Saskatoon
(Dress code in effect.  Smart, casual business attire, no jeans.)

Cost:  $50 – CAMA Members
$60 – Non-CAMA Members

Here’s some inspiring words from Meph Jaystruck…


Here’s a little video I put together about it…

 

twitter-bird

The Top 100 Most Engaging People On Twitter In Regina [Infographic]

Follow me please!Hopefully you’ve seen the 100 Most Influential People on Twitter from Regina infographic we compiled last week. 

This list differs from the 100 Most Influential list because this is a list of the people who actually talk to other people on Twitter. So yeah, this is the list of people you’re going to want to follow.

This list is made up of people who have Regina listed in their bio on Twitter. Then I sorted the list of 16,141 people by percentage of @ mentions in their time line. I think this is one of the most interesting lists because these are the people who will talk to you.  Who want to talk to you. These are the folks who engage the most.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: % of Tweets containing @ mentions

For the entire list of everyone who came up for the “Regina” bio search (and to find your own score), see the Spreadsheet here: 8,267 people from Regina on Twitter.

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The Top 100 Most Influential People on Twitter in Regina [Infographic]

Twitter birds RTingHave you ever wondered who the most influential people on Twitter in Regina are? I have, lots, I compiled a list of people to follow a while ago but it was a list I came up with myself (pretty, pretty, pretty, biased). The list below was created using Followerwonk An awesome tool from the goodlookin’ folks at Moz.

In Followerwonk you can search peoples’ bios, location, and much, more. For this infographic, I searched for all the people on Twitter with ‘Regina’ listed as their location. There were just over 21,000 results. Below are the top 100 people ranked by Social Authority. Social Authority is made up of three main parts, you can read more about it here and here.

The definition of Social Authority from MOZ:

  1. The retweet rate of a few hundred of the measured user’s last non-@mention tweets
  2. A time decay to favor recent activity versus ancient history
  3. Other data for each user (such as follower count, friend count, and so on) that are optimized via a regression model trained to retweet rate

Below you’ll also find three columns on the right that provide each individuals % Tweets w/ @contacts (a measure of how engaging you are), % Tweets w/ URLs (a measure of what you share) and % Retweets in your Timeline (a measure of how active you are). If you want a further explanation of what % Tweets w/ @contacts, % Tweets w/ URLs, and % Retweets in Timeline, see this post from the Moz on the new engagement metrics for Twitter. If Tweeter doesn’t have these values beside their name, it’s because Moz didn’t register the number, either inadequate information or not enough Tweet volume.

Methodology: 

Searched bios on Twitter for: Regina

Sorted by: Social Authority

For the entire list of everyone who has a Social Authority ranking (and to find your own score), see the Spreadsheet here: 1292 of the Most Influential People on Twitter in Regina.

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The Debate Continues: How Much Do Colours Affect Your Website’s Performance?

During the creation of a content-driven, engaging, educational, and well-measured website, people often spend a lot of time fretting over design details. While we’ll be the first to stress the website’s function and measurability as it meets your needs as being a much larger part of the website development and marketing strategy, the fact that the colours use have an effect on customers’ propensity to trust your business and make purchases from you can’t be overlooked. This is illustrated in great detail in this awesome infographic from the folks over at KISSmetrics. We’re sure you’ll learn something new. Let us know what you think.

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