The Top 11 Home Construction Related Keywords in Regina

Have you ever sat and wondered why your website isn’t getting the traffic you think it deserves?

The key to good traffic stems from many core parts, one of them being:

Optimization!

You could have the most outstanding content in the world, with videos that look like they were directed by Michael Bay (minus the scantily clad women of course), and writing that would bring a tear to Shakespeare’s eye, but if your website is not optimized properly you may not be getting the traffic you deserve.

One key part of optimization is the use of keywords on your page, in your blog, or anywhere else relevant on your website.  We tried a little experiment in the lab here to see what the Top Home Construction Related Keywords in Regina are and this is what we came up with.

top-11-home-construction-keywords-in-regina-page

Now, if you are in the business of homes and you want your website to have more traffic, knowing which keywords perform best and optimizing for those keywords is your golden ticket!

Of course, optimizing is not the only thing that needs to be done to get more traffic to a website but it is definitely a step in the right direction.  If you think your website may be lacking and might need a little boost, we might be able to help!  Just fill out the contact form on the Contact page and we we’ll get back to you within 24 hours.

Two Ricky Gervais Quotes to Live By

 

Ricky Gervais. Actor, writer, director, atheist. Whatever box you choose to place him in, you’ll find a quote from Mr. Gervais on the subject. After reading countless articles and interviews from around the web I was inspired to create a list of the top Ricky Gervais quotes that’ll change the way you work. Prepare to be inspired!

 

Number One.

Rickey Gervais quote on creating

 

Everyone has the ability to create. Everyone! That baby playing with blocks on Christmas morning…. Guess what? They just created something. Creativity has the tendency to be stamped out of us at a young age. Throughout grade school, straying away from the norm is frowned upon and you suddenly become an “outsider”. On the outside is exactly where you want to be. The inside of the box is crowded, and lets be honest, it smells…

 

Here’s a great quote from Greg Ciotti of Help Scout on differentiation and selling your product:

 

“While a superior product and outstanding service are the foundation for growing a company that goes the distance, there is an opportunity to use differentiation as a competitive advantage in order to “stand out like a sore thumb.” – Greg Ciotti

 

Ricky Gervais is a sore thumb.  We should all aspire to be sore thumbs.

 

Number Two.

Ricky Gervais quote on offending people

 

When you want your product or service to be different don’t fret about offending someone.  Chances are, these people are just looking for something to be offended by.  Offending someone’s feelings, as mentioned above, is impossible to measure.  Every human being on the Earth feels in a different way.  Attempting to cater to 7 billion people at once without offending one single person is next to impossible.  I never say impossible.  Nothing is impossible.  But this is probably as close as they come.

Just focus on giving your brand its own personal flare with something different that no one else in your market is doing; that’s where you’ll please the right people.  One of the coolest products I’ve stumbled upon recently is Man Crates.  They allow you to fill a crate with “manly” items and the crate is then shipped to you.  Notice the use of the word crate, not box.  They do, in fact, send you a crate that needs to be opened with a crowbar.  No company I’ve seen recently is delivering in a crazy, new way (other than the drones Amazon “claims” they will be using – link to that here –> Amazon Prime Air).  But Amazons “drone” service is a whole new post in itself.

 

So the moral of the story?  

Be like Mr. Gervais.  Be different.  Differentiate your brand.  Be the wolf among the sheep.  And don’t sweat it if a few sheep get offended by your choice of costume.

 

 

 

 

 

 

Strategy Lab/Capital Ford Google Analytics Workshop

Thanks to everyone who came out to dive into the deep world of Google Analytics and measurement tools with us. The morning went very well, stimulated some educational conversation, and highlighted some compelling case studies. This workshop was geared toward non-profit organizations and will be followed by workshops open to all companies. See you all at the next one!

Strategy Lab Google Analytics Workshop

Strategy Lab and Based in Business

On Wednesday, August 14th, we had the opportunity to take part in a program dedicated to creating entrepreneurial opportunities for discharged and retired Canadian Forces members. The program, entitled Based in Business, works with the Memorial University Enactus Group to execute a year-long, three-phased program that teaches participants everything they need to know about owning and running their own business.

We were invited into the marketing phase of the program being held at the University of Regina. Along with Lee Elliot, I (Linden) was able to share insights into the rapidly changing marketing world.

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everyone-has-a-superpower

Video Is The Future And These Regina Kids Are Beating You At It

An article by FastCompany, already a year old, claims that short-form video is the future of marketing. Well, the future is now and it’s plain to see that FC was dead on.
YouTube is the internet’s second most popular search engine (behind Google), Vine is this year’s fastest growing app, and Instagram followed suit with the addition of video mere weeks after Vine’s explosion.

The Fast Company article cites 5 main reasons for video becoming the dominant medium:
1. More and more users are consuming video entertainment online.
2. Marketers are using video to engage social media audiences.
3. Barriers to entry are low.
4. Quality is rapidly improving.
5. There are plenty of avenues for videos to spread.

Wondering what this means for you and how you should go about doing video? Start off by seeing how effective a simple and bare bones video can be by checking out Gary Vaynerchuk’s YouTube Channel.

Then, take a look at some local talent who have been absolutely crushing it with dynamic video content:

1. Chris Dimas – Drummer – 16 Years Old

2. Alex McIntosh and Matt Stefan – Students – 20 Years Old

What makes these videos so successful? Here’s what I think:

Both of the above videos reside at the intersection of the creators’ strengths and what is relevant. In Chris’s case, his strength is his high energy and skillful drumming and the relevance is that he uses popular music in his videos. For Matt and Alex, their strengths are sense of humour and comedic timing and the relevance of their video lies in the fact that levelling was partially a spoof on the planking craze and exemplified what most people are looking for on YouTube: a good laugh. This concept is illustrated below:

Regina Video Content Strategy

For your business, this “sweet spot” framework should really simplify things, as it did for Stella and Sway in this video we filmed for them:

Stella And Sway – Summer Weddings from Strategy Lab on Vimeo.

If you have any video questions please comment below! And if you’re looking for some help with your first/next video, email us at info@strategylab.ca

 

 

 

The Debate Continues: How Much Do Colours Affect Your Website’s Performance?

During the creation of a content-driven, engaging, educational, and well-measured website, people often spend a lot of time fretting over design details. While we’ll be the first to stress the website’s function and measurability as it meets your needs as being a much larger part of the website development and marketing strategy, the fact that the colours use have an effect on customers’ propensity to trust your business and make purchases from you can’t be overlooked. This is illustrated in great detail in this awesome infographic from the folks over at KISSmetrics. We’re sure you’ll learn something new. Let us know what you think.

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Don’t Be Scared: What Email Marketers Can Do About Gmail’s New Inbox Changes

Adjusting to Inbox Changes Shouldn't Be Difficult

Adjusting to Gmail’s Inbox Changes Shouldn’t Be Scary

As many of you know, Gmail has recently added tabs to its inbox, automatically sorting incoming emails into one of 5 categories: Primary, Social, Promotions, Updates, and Forums.

While email recipients who are on the front end of this new format’s rollout are enjoying the ease of use and automatic sorting, some email marketers have hit the panic button and seen open rates decrease.

But hey, don’t fret. If you’re sending quality content, engaging your contacts, and have a loyal following, you will not only be okay but will have a chance to stand out amidst the noise.

Here are a few great articles that tell you exactly what to do to ensure you’re setting yourself up for success in this time of change in the world of e-mail marketing.

Marketing Land: What The New Gmail Inbox Means For You by Ashley Kemper

MailChimp: How Gmail’s New Inbox is Affecting Open Rates

Harvard Business Review: How E-mail Marketers Can Survive Gmail’s Tabbed Inbox

Let me know what you think!

Related: 32 Questions About Your Engagement Strategy

 

What To Expect At SL’s How To Be Awesome Online Workshop

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What: The How To Be Awesome Online Workshop ft. Mitch Gallant, Jackson Middleton, Kaeli Decelles, and Brin Werrett
When: 9:00AM July 18th, 2013
Where: Ramada Plaza – Canada North Room

It’s here! It’s finally here! Jeph, Brandon, and I have been waiting for this day for quite some time. Our talented speakers have been a joy to work with and we can’t wait to, alongside you, hear what they have to say. Here are a few last minute things you should know in advance to make your experience at #awesome13 (spoiler alert: that hashtag is one of the things you should know) as valuable as possible.

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6 Ways To Conquer A Conference

awesome13

Conferences come and conferences go. Perhaps you’ve been to many but have only taken valuable information away from a few. Was there a common thread amongst the ones you found valuable? I’m willing to bet that aside from quality content and great speakers, the ones that left a lasting impression are the ones to which you arrived prepared and found applicable to your life or your line of work. The beauty of conferences with a panel-focus (like our How To Be Awesome Online Workshop) is that you can have some control over the things you learn. Just like any class you’ve ever taken, the more preparing you do in advance — the more you’ll take away. Here are a few tips for coming prepared, asking the right questions, and turning a few hours into the best part of your month.

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