One day in the StratLab office Eddy says, “eh, chew guys ever see Aaron Draplin’s Ted talk?!”
Me: “What did you just say?!?” Eddy: “Just watch this….”
Meet Aaron Draplin. A crazy hat wearing, beard grooming, design denim god. He’s what we strive to be one day. Just happy to be able to wake up and create art every day. That’s something to get excited about.
He’s genuine (I mean he wore a hat and swore in a Ted talk, haha!).
He does not care about awards (they just inflate ego).
He’s incredibly excited to be able to do his art every day.
1. He’s genuine
He cares. He cares so much about his audience he wants to show them how to be original. When someone swears in front of your it’s a sign of respect, they’re comfortable enough to be themselves. When Aaron takes to the stage you instantly realize this isn’t going to be your regular speech. His outfit makes him look comfortable as well, jean jacket, trucker hat? He’s making it okay to be yourself.
2. He does not care about awards
In the marketing/advertising world it’s hard to get very far without finding out about “an award you could win!” or better yet “you should apply for this award!”. Apply for an award?!? Doesn’t that defeat the purpose?!? Yet it happens all the time. Agencies attach “awards” they’ve won to proposals not knowing that clients want to hire them to create value for their organization, not simply win awards.
Winning awards can send you down a dangerous path. Always striving for the next award. What there is no more? You can’t control that outcome hence why this author thinks it’s very silly to focus on winning awards.
Finally Aaron doesn’t need an award to make him feel good, he just needs to look at the team he works with and the amazing volume of work they’ve created, and smile.
Awards are a false idol you’re seeking. Their poisonous, they change people, once you are an “award winner” you’re never the same. Stay hungry, stay thirsty.
3. He’s incredibly excited to able to do his Art every day
When I met Hugh MacLeod for the first time I asked which of his cards he created was his favourite. He said he had a lot he really liked but one always came to mind.
“If you have your health and you can make a decent living doing what you love, then you have little reason to envy other people.” -Hugh MacLeod
The way Aaron looks when he talks about being “able” to do his art every day. That’s incredible. That’s what I want to become.
We discovered these as a team during a Learning Fridaywith Eddy, there are so many quick keys that can make your life easier in Photoshop. Yes you don’t need to be a professional designer to be able to use Photoshop, I think it should be taught in school. Being able to manipulate an image is powerful. To be able to do it in a way where people can’t tell you did it?! That’s well what Eddy does!
It’s amazing what you can do in Photoshop, learn it, practice it, create something amazing! Oh and I know that title is a little aggressive, if we’ve missed some of if you don’t believe this list is right please add to it in the comments below!
Here are top 10 plus 5 Quick keys (shortcuts) in Photoshop
When we start projects at StratLab we like to understand the organization we’re working with, the best way we’ve found is to be what David Kelly would call The Anthropologist.The most success we’ve had (and still have) is really getting to know an organization. Going to the Annual General Meeting, Christmas Party, Golf Tournament, Fundraising dinner, basically anything they will invite us to we’ll go. You get to know people on a different level when you see them out of the office in the “wild”. Don’t ever be afraid to get out from behind your laptop to do some hands-on research.
One of the most successful projects we worked on was with the Regina Police. It was an internal marketing strategy where we were to change their core values, vision and mission to better reflect their current culture. It took Six months longer than we thought because we really didn’t want to rush the research process of interviewing every level of different Police officer. It was amazing
To observe without judgement. To develop an empathetic understanding of the organization. You must look at the tiniest of details, the most mundane things can have a major impact on what the end consumer takes away in their experience.
From the book:
The Anthropologist is rarely stationary. Rather, this is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations. The Anthropologist is extremely good at reframing a problem in a new way, humanizing the scientific method to apply it to daily life. Anthropologists share such distinguishing characteristics as the wisdom to observe with a truly open mind; empathy; intuition; the ability to “see” things that have gone unnoticed; a tendency to keep running lists of innovative concepts worth emulating and problems that need solving; and a way of seeking inspiration in unusual places.
Look into a company as if you were Sherlock on a case
Asking questions, becoming very curious, always asking “why” and never excepting “that’s just the way it is here.” The Anthropologist needs to uncover the hidden story behind what the client isn’t telling them. Remember what Sherlock Homes said, “the devil is in the smallest of details.” -or something thing like that. The little things matter. Pay attention to the little things.
Create a company “idea wallet”. Much like your wallet that you carry money around in, your companies idea wallet is where you think and pitch ideas.
How do you get to really know an organization?
By asking questions of course you silly nilly!!
Any question that leads you closer to the central purpose of that organization, generally it’s not your run of the mill questions that are going to get to the bottom of things. People never simply open up to you, you must gain their trust first. Be positive, listen to their answers, and be very respectful (no judging). You need to get creative, the more out there the question is, the more people have a chance to show you their personality. See some ideas on research questions you could use.
Seeing a problem for the first time, through a new lens. The definition of Deja Vu is seeing something you’ve seen before in a ridiculously clear manner. Vuja De thinking is approaching problems like you’ve never seen them before. Trying to solve your organizational problems with novel solutions we’ve never thought about trying. The next time you want an “expert” to solve the problem instead why not ask a beginner to take a stab at it, you may surprise yourself!
I still remember the Tweet. It was from Kayla Kozan, she said “Someone trying to sell you a watch is probably a watch sales-person.” Meaning, if someone is trying to get you to buy something you should simply say no because they obviously have an interest in you buying it from them.
One of the worst parts of my younger years was ironically during the 2010 Vancouver winter Olympics. I say Ironically because unless you’re a close friend of mine, you’ve never heard this story. And it really wasn’t that bad looking back, while I was there I was going through utter turmoil .
My videographer friend (Riley Moynes) and I were hired to be the online video bloggers for the Saskatchewan pavilion during the 2010 Vancouver Winter Olympics! What an unbelievable experience I said, you have to do it I said to my self, at any cost. At any cost.
And boy did it cost a lot, but my trade off was I learned so much while being there, a once in a lifetime experience I’ll never forget.
When we agreed to do it we thought we could have a lot of fun doing Rick Mercer style interviews while producing Vice style video blogs. That’s wasn’t what we were hired to do. The Government representative flat out did not want this to come across as fun, no no, she had a much different idea. We were to report back to her with all video ideas before we were to shoot them. She’d send the ideas about to her counterparts in Saskatchewan and decision by committee made our lives pretty shitty for a while. Talk about micromanagement! I loathed it.
On top of terrible working situation I was staying in an apartment with a friend that was a bus, then train ride away to and from the Sask Pavilion. We didn’t have a fridge, 45 minute commute on a good day, a hour and a bit on a bad day. It was hell on earth. I know why people in big cities are miserable a lot of the time, it’s draining to commute so much. Every day the same, every day no more fun just shitty videos. I had to eat out every day on the same budget I was used to in Regina. I ended up using my credit card way to much. But I had no choice, it was a once in a lifetime experience, you don’t give up during those experiences. You bite your tung, you lie to yourself, you say everything will be alright.
I got home sick. So home sick my friend Derek asked if I wanted him to fly my girlfriend out there. It was a nice gesture, I declined.
My saving grace was Riley. He talked me off the ledge several times there, one day I had my head set on leaving early, but he convinced me to stay. We Sushi’d lots, went to a couple Olympic events, and one morning we almost lost him to a riot downtown Vancouver. He edited the videos we shot every day, he was a machine, I really don’t know how he did it. He had to work way more than I did, but that’s why I’ve always looked up to him. That’s why I still look up to him, he did everything I had to do without complaining. Incredible.
Towards the end of the Olympics we started just shooting our own thing. We thought “what the hell! They can’t fire us now, right?!”. Ironically those are the videos you won’t find on Tourism’s Youtube channel. HA! My favourite video to shoot was when Riley convinced me to wear green tights, a green cape and a watermelon on my head, we were going Rider fan hunting!! By far the funnest day. We had people from all walks of life yelling at us, heckling us with most of it in good fun.
Now I look back on it and it wasn’t as bad as I thought. A once in a lifetime experience that’s for sure. Most days we had a blast! We went to a curling semi final, women’s hockey game, and got busted one night for bringing a Mickey of rum into the pavilion. (beers were like $100, you can’t blame me, blame Vancouver!).