5 Reports in Google Analytics You Need To Start Using

Google-Analytics-logo-2013

If you’ve had a website built recently you should be able to request Google Analytics to be installed and you given access to for free or a relatively cheap price. It literally takes 15-30 minutes for a developer to set up, depending on if he takes a break 10 minutes in to eat a doughnut or not.

Google Analytics is your command central for your website. You can tell where people found your website, what they searched to find your website, the pages they visited on your website, and a whole lot more. Below are 5 of the first reports I started using. Please ask if you have questions!

1. Traffic Sources Report

All traffic report in Google Analytics

Why is it important?

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What Does Strategy Lab Actually Do?

I was in a meeting this year and a lady, not knowing what we do, asked this most important question I had ever been asked around a boardroom table.

What do you actually do?

Simple right? Unless you’re a part of a brand new marketing strategy company who specializes in Social Media, marketing strategy and web design. What do we actually do? Make organizations smarter.

What we actually do is quite simple. We find out why you make sales, we find out why sometimes you don’t make sales and together we try and do more of the stuff that makes more sales. We find the best parts of your business and put them online for the world to find.

We base our strategy on the methodology, research, create, engage, measure.

Research: we find everything we can about your organization and your competitors.

Create: we develop your story and begin telling it somewhere (yes somewhere, we’re not sure until we talk to you, it could be Facebook, Twitter, a website, who the heck knows where!)

Engage: we establish a communication strategy including a method of acquiring feedback from your customers.

Measure: finally we develop a way to measure sales increases based on online lead generation. Yes we measure social media, no it’s not impossible we’ve done it lots before. Besides measuring lead generation and conversion rate we also use a lovely customer service measurement tool called Net Promoter Score. And remember, if someone tells you that you can’t measure social media, give them a Ken from Street Fighter uppercut.

We don’t claim to do anything we can’t, and we don’t try to be bigger than we are. We help smart companies who want to grow, with their marketing and strategy. We help you make more informed decisions based on data. We help you measure what matters to your business.

If you think we might be able to help you or if you just have some questions on marketing we’d love to chat. Leave a comment below or check out our contact us page (it’s pretty sweet…)

Making people smile since 2013

4 Super Simple How-Tos on Using WordPress (with screen shots)

wordpress-oldschool-logoWe here at Strategy Lab are big fans of WordPress. It really is the cats pajamas when it comes to building a valuable online presence. Cost effective, beautifully designed websites with a backend so simple a chimpanzee could update it. Yeah, that’s pretty simple hey?

The majority of the time when you’re in WordPress it’s because you need to:

1. Publish a blog post

2. Upload a photo
3. Embed a video

4. Update a page

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How do I come up for ________ in Google search?

Google Logo

Google

Coming up in Google for phrases your ideal customers are searching for is one of the most important tactics within your marketing strategy.

Think about how customers will find you in the future. Will they go directly to your website? Will they be searching on Facebook? Will they just ask their friends? Will they simply just ask their friends on Twitter? Will they look you up in the phone book? Will they see your coupon in the mail and go to your store and buy?

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We Love SYPE and You Should Too

Strategy loves SYPESaskatchewan Young Professionals and Entrepreneurs (SYPE), is a group of young, influential business minded folks who are the future leaders of our economic powerhouse of a province. That’s correct, these people are moving AND shaking. Last Thursday night SYPE hosted their Movember Gala.

It turns out that we not only attended but I (Jeph) ended up winning Mustache of the year. Ironically, Derek Wu, Brandon’s brother, proudly won the worst mustache of the year, which might I add, came down to a sock off which Derek prevailed.

The night was a hoot to say the least.

If you haven’t been to a SYPE event, try one out or if you want to get involved in a major way, join the board.

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There Is No Such Thing as Getting More Than You Put Into Anything

the impact equation

“There is no such thing as getting more than you put into anything.”

I love this quote, it’s attributed to Kim Nicolaides, I read it in Julien Smith and Chris Brogan’s new book called The Impact Equation. I’m about half way through and have been highlighting in my Kindle a lot. It’s like the no bullshit guide to marketing your company and yourself.

“Well, no matter what your stance, it’s the process of starting that matters. Starting once, on any given day, is easy. Starting every single day is hard, but it’s how your media will be created, how your book will get written, and how your empire will be built. As Kimon Nicolaides once said, “There is no such thing as getting more than you put into anything.” In other words, the work creates the results. There are no shortcuts.”

There’s no easy way about it. It takes a lot of hard, pain-in-the-ass work to accomplish anything amazing. You don’t just wake up one day and have a well read blog, huge Twitter Following or massive Facebook page, you wake up every morning and try to improve just a little bit. Being persistent, doing the work, and constantly improving, in time you’ll have created a masterpiece.

We all have the choice to do the work or not.

The Most Underrated Part of Your Business: Your HR Strategy

Coda Family PageWe never talk about our human resource strategy, HR’s never really top of mind, and we don’t attend many board meetings on specific outcomes of next years’ HR strategy. Why is that? HR has a bad wrap stemming from University, everyone joked about the crazy HR lady at companies. You know, the lady that had been there for 30 years and still hugged you on occasion but recognized it was “wrong” in the workplace?

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Why A Retroactive Customer Service Strategy is Silly

Quotes-sam-walton-the customerThe vast majority of organizations don’t do customer service properly. Without a great customer service strategy, you end up being retroactive in how you deal with customers. The smart companies understand that if they first delight, impress, or go out of their way for their customers, they will have to do a lot less apologizing.

Proactive > Reactive

Sam Walton said it best, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Instead of the putting out fires when they arise why not give your staff the training they need to do their job to the best of their ability.

Too often we blame marketing for poor sales, or we make excuses as to why people don’t like our product or to frequent our establishment. Before you jump to the conclusion of whose fault it is, maybe for a change look at how you approach customer service.

Do your employees get adequate training when they start? How do you know? 

Do they receive more training once they have experience on the job?

What do your customers think of your customer service? Do you ever ask them?

What if you incentivized your customers to help improve your customer service?

Who has the best in class customer service in your category? If it’s not you, why not?

What company do you look up to as a leader in customer service outside of your industry? What can you learn from them?

Is customer service a priority to all levels of management and employees at your company?  Be honest…

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