The Largest Canadian Google Analytics Study ever done-website strategy

The Largest Google Analytics Study We’ve Ever Done

This blog was originally published on Cupcakes & Websites website here: The Largest Canadian Google Analytics Study Ever Done

For this study we wanted to compare data from 2015 to 2016. Over those, only 57 qualified (had enough traffic over a two year period) to make the cut. If the website wasn’t setup until after 2015 we didn’t include the data as it is incomplete. Next years study (or later this year, we’ll see) will be even bigger!

What did we find?

Average number of visits to a website:

2016 – 14,267

2015 – 15,700

A decrease of 10%

A decrease in average traffic would indicate you can’t have the “build it and it will come” attitude. You have to be doing something on your website that gets people to come back again and again. No you don’t need SEO (search engine optimization) if you’re creating amazing content for your intended audience.

Monitor you traffic. One past almost client (they never said yes) asked if they could talk to us about their “new” website and why they lost 80% of their traffic. Get a monthly report from your website provider at the very least just to ensure someone is reading what you publish!

Average number of visits from search (traffic from Google):

2016 – 7,513

2015 – 6,150

An increase of 18%

Ever since we’ve been measuring websites in Google Analytics it’s always been an anomaly about how much traffic comes from search. And not just our website, EVERYONE’S, yes yours too! You just need to understand better what Google is looking for. Search in powerful, if someone if looking for what you sell, the odds are they will search for it eventually. Make sure when your potential customers search for what you provide, you come up!

Everyone needs a Google Strategy.

The average growth (loss) of traffic:

Total traffic – (10%)

Organic traffic – 18%

Facebook traffic – (.08%)

Traffic fluctuates. Google gives you some tools on seeing what the average search volume is for specific terms over the twelve months of the year to see when search peak.

don't take the credit

Don’t Take The Credit

Awards are overrated!

I received an email “sorry to bother, but would you mind voting for me? I’ve been nominated for an award!”. They were serious. I went and voted for their competitors out of spite.

Kidding!

In all honesty, it’s 2017.Who sends an email asking for a vote?

Ask on social media sure, maybe text or talk to your close friends.In my eyes the more people you have to ask to vote for you, the less you deserve the award.

I do realize this comes off as a rant from someone, who doesn’t win awards. Ha! You’d be right if you thought that, but I don’t think awards matter! Here are four individuals, who have put award winning on the back burner and focused on doing things that matter.

For every winner, there must be a loser. Every time you show, talk about, or mention an award you won, it’s simply your ego rearing it’s ugly face. Don’t do it. Don’t buy in. Don’t talk about awards you won. There’s a time and a place for it. During a job interview, on your LinkedIn Account sure, but in your social media bio? No!

Don't tell me what you invented. Tell me about who you changed

In the words of Seth Godin, “Don’t tell me what you invented. Tell me who you have changed.”

Humility is a virtue.

When you send an email asking someone to vote for you to win an award it makes you seem desperate. Awards are special, meant to celebrate something remarkable you did. If you ask others to “vote” for you via email, personally, I don’t think you deserve the award. With all the commotion about the awards out there, I thought something had to be said.

In the business community when you find out the vast majority of “awards” companies and people win, they had someone close to them apply for it, it doesn’t really seem like awards matter. Literally, an agency nominating their own client work for an award? I get a part of it, I mean, it makes them look great, but eventually unwarranted awards will ketchup to you. Results will always matter more than awards.

If you could afford to buy an award would you?

Five years ago a client asked about an ethical dilemma she was having.

“Do you think we should keep advertising in major Canadian magazine, they’re the ones who decide on Canada’s 50 Top Employers.We seem to be on the list if we advertise, but we won’t be if we pull our budget. What do we do?

If you automatically throwout the notion on advertising to win an award ask yourself, why? Sure it feels unethical, but all the major companies do it.Well at least the ones winning the awards anyway… You can choose to be a part of that world, or you can choose a different path.

How the holy hell did he get an award?

I always find it fascinating to look into the criteria for winning awards, generally someone has to apply for it. This reminds me of my 3rd year University. The Business faculty always had scholarships for “the top students”. This made no sense, because the top students were usually the kids who didn’t have to work, had school paid for, and could focus all their attention on class. Myself, on the other hand struggled to pay for school, had a terrible average and would have LOVED a scholarship. I just didn’t agree with “applying for it”.

As the story goes, my arch nemesis, the know-it-all kid, who never wanted to help out with the Business Students Society, who actually quit on us, applied for the BSS funded scholarship. Then he won. I couldn’t believe it. Why the hell would you pick the guy that was doing fine to give a scholarship to? Here I was struggling to get through classes (though I never failed one!) volunteering my ass off and the goodie two shoes just got a free ride, because he had a high average?!?

That’s when I began to mistrust “school” and any awards given away at school.

Life’s about being able to do your art, not winning awards.

Eddy introduced me to an amazing designer that he looks up to, Aaron Draplin. I’ve written about him before, You don’t need to win awards to be amazing. But I think you should watch his Ted Talk. He doesn’t care about awards, he cares about being able to do his art every single day.

What good is an award if you aren’t happy?

Aaron is a happy guy, my favourite part of his talk is when he talks about how lucky he is to just be able to do his art every day. How often we all take for granted what we do for a living? Here’s a guy, who is one of the most amazing designers of our generation and he is very open about not winning awards. I look up to people like Mr. Draplin. He could apply for awards and put that on his website and proposals, but I think his work speaks for itself.If you’re good enough you won’t need awards to make you feel better. Plus, putting syrup on shit doesn’t make it a pancake. Stop worrying about awards and start worrying about results!

pancake quote

What about BIG awards like the Nobel prize?

The Undoing Project by Michael Lewis tells the story of the remarkable relationship of two brilliant Israeli Psychologists, Amos Tversky and Daniel Kahneman. Amos wasn’t a fan of awards. For every winner there had to be a handful of losers and that just wasn’t fair to Amos.

When the Nobel committee called Amos to notify him he was on a very short list to win the Nobel Prize in Economics, Amos didn’t even take the call. He was quoted later saying winning the Nobel prize wasn’t one of the things he was going to miss when he was gone. The Nobel Prize comes with a $1,000,000 cash prize. Not a small prize to be walking away from. Amos died far too early, the behavioural economics community and the world lost a brilliant mind on June 2, 1996.

This was coming for a guy that was offered a job for the rest of his life from one of the top Universities in the world. Amos, was one of the greatest thinkers of our time! On his deathbed when the President of Stanford was preparing a last lecture and celebration for Amos, he quickly called and negotiated out of the big celebration. He never wanted to credit for what he did, it just wasn’t important to him.

undoing project quote-amos

How smart was Amos Tversky? Really?

The Tversky Intelligence Test.

In 2013 in Malcolm Gladwell’s David and Goliath, Gladwell tells a story about how highly Amos Tversky was regarded among his peers. As told to Gladwell by psychologist Adam Alter, the Tversky intelligence test was, “The faster you realized Tversky was smarter than you, the smarter you were.

Don’t take credit for what isn’t yours.

Shep Gordon never needed the credit. (I’ve written about Shep Gordon, the Supermench before). When a music manager works on an album or with an artist they are entitled to royalties for perpetuity of the sales that album makes. Shep never signed contracts with artists to guarantee royalties. He never thought he needed to, he trusted the people he worked with. This created loyalty with the artists and groups he worked with. Shep’s reputation proceeded him, after he is referred to as the Supermench. He did admit there was a fine line between smart and stupid when using contracts though. Not to claim royalties on an album like the Beatles Anthology (he worked on it) would fall into the category of the later.

Shep is still doing fine, instead of all that money he’d much rather have Mike Myers refer to him as “the nicest person he has ever met”.

Being a good teammate is better than winning an award.

From the book Give and Take, Adam Grant tells the story of George Meyer a habitual ‘giver’ that has never worried about receiving credit, even though he was involved in some major television productions in the past 30 years.

If his name – George Meyer doesn’t – sound familiar, the shows he’s worked on will; Saturday Night Live, Late Night With David Letterman and The Simpsons. Many people involved with The Simpson’s production agreed that Meyer was a pivotal part of the team, a linchpin really.

Your reputation is far more valuable than receiving credit or an award.

Seeing your name in the credits is an ego boost.

Many people in the entertainment industry thrive off the mention of their name in the credits. To be a part of a major production even as a small role, most people would demand their name appear in the credits. George Meyer was not one of those people. Meyer was a writer and producer on over 300 episodes of the Simpsons and was only mentioned Twelve times in the credits. Having his name mentioned in the credits wasn’t important to him, being an integral part of the team was. We should all strive to be a little more like George Meyer.

being a good teammate is better than winning an award

Congratulations StratLab! You won an award!

Finally if you don’t believe me that awards are something you should never focus on or put time in to, because you never know when someone just makes something up. Look to the top right hand corner of this page (sorry not on mobile). “Canada’s 50 Most Inclusive Employers” was an award I made up to celebrate the first 50 companies participating in the 4to40 initiative. See even you can make up an award and give it to whoever you choose.

Thanks to Aaron, Amos, Shep and George for setting an example for future leaders.

I look up to these four individuals for the courage it took to focus on what really mattered to them. Instead of idolizing pop, culture icons or TV stars try putting up a poster of Amos Tversky in your office. Or maybe it’s a Draplin original, to keep yourself humble at work. I love looking up to people like this, people I want to be like some day. After all, we become our hero’s in the end don’t we? Just make sure you pick the right hero’s to emulate.

stratlab video department 17

StratLab Video Production in 2017

One of my favourite videos of all time. It made me tear up the first time I watched it. The part about this video no one really knows is Andy edited it the same day and had it to pride week organizers a few hours after the parade. The response online was overwhelming and I don’t think we would have had that type of response if we would have waited a few days or the regular week or two to ship the video. Hats off to you Andy!

Tourism Regina wanted a campaign to showcase what Regina is to us. That’s easy, we call it the greatest city you’ve never seen. The idea came when we had folks visit us from Fort McMurray visiting and they couldn’t stop talking about how much they loved the city. From Wascana park to the amazing night life, it’s easy to take Regina for granted, this short video puts into perspective all the different options you have in the Queen City.

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Where are you putting in time just showing up again and again

What’s The Easiest Way To Get Along With Someone?

Just be around them more. That’s it, that’s all, no kidding. Regularly being in the presence of someone makes you more appealing. Do you want to build rapport? Show up, again and again and again.

Familiarity builds contempt? Actually it’s literally the opposite. 

From Ori Brafman’s Click, it’s not personality, likes, dislikes, personal characteristic or anything else, close proximity to someone will make you get along with them better. They reference an MIT study about dorm rooms in university, students who live in the centre of a hallway have on average more friends than the people who live at either end. Your best friend on average in a dorm room? The person who lives closest to you, your neighbour. The students have nothing special about their living arrangements accept the closer you are to people, the more friends you’ll have.

It makes no sense, you feel there has to be more to it but there isn’t. Proximity is the single best factor in helping you build a relationship with someone.

The best teams I’ve played on and coached weren’t the most skilled but the ones that got along the best. If you get along easily, you’re going to hangout more. The more you hangout, the better you know someone. The better you know each other the better the team plays.

That matters in a team atmosphere because when things are going well it’s easy to manage a team, it’s when the shit hits the fan you come closer as a team.

Same in business, the closer you are as a team, the better you’re going to perform in the long run. And now you know the easiest way to grow your team, simply make them hangout more. Want to get along better with someone? Show up to events they’ll be at more!

Where are you putting in time just showing up again and again

Where are you putting in time just showing up again and again?

Queen City Hack

5 Reasons Why You Need To Come To The Next Queen City Hack

I had the pleasure of judging the last Queen City Hack hosted by Gas Buddy. I was BLOWN AWAY! These teams created some amazing applications, working applications, applications designed beautifully, ALL IN 24 HOURS!!! I couldn’t believe what these teams created and was incredibly surprised! I left inspired, the future is looking very bright. Here are 5 reasons you should get involved with the next Hack-a-Thon:

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whats the number one class at the stanford graduate school of business

What’s The Number One Class At The Stanford Graduate School of Business?

“Touchy Feely” Class at the Stanford Graduate School of Business has been the number one class for 45 years!

“Touchy Feely class” or interpersonal dynamics class at the Stanford Graduate School of Business was the number one class based on student voting for the past 45 years! Makes you wonder about what is taught in class, what students learn, and why students like it the most.

Could it be the real world impact a class like that has on these students? Or the complete avoidance of anything to do with emotions, love, and relationships in traditional business classes? The fact remains that understanding interpersonal relationships is one of the most valuable skills in 2017 and beyond. Ori and Rom Brafman believe is has to do with the most underrated characteristic in business, vulnerability.

Click: the magic of instant connections

I first read about Touchy Feely class in Ori Braffman’s book Click. The book is about the five principles that make people click. The first and most counterintuitive principle is vulnerability, the most underrate characteristic in business. You may have heard of Brené Brown’s The Power of Vulnerability, an amazing Ted talk on how opening up and leading with the heart is the most effective leadership tool. (PS: I like this talk of hers even better: Listening to Shame.

Vulnerability is our most accurate measure of courage

“Vulnerability is our most accurate measure of courage.” -Brené Brown

Maybe Stanford is on to something…

From Stanford’s website:

The ability to forge strong relationships with others is crucial to becoming a more effective manager in today’s complex, global, and highly interdependent organizations.

Technology can never replace authentic relationship building

It’ll enhance it, make it easier in come respects and more difficult in others. Technology has already changed the way we build, maintain and adapt to relationships but some things will never change. Trust, authenticity, humility, all matter No matter what changes about technology, the people behind the technology, developing it and using it still reply on human beings.

In business we rarely talk about how we’re building relationships, how we’re becoming a better team, how we’re becoming better people. But why the hell not? It’s the most important part of business. If you can’t figure out how to get along with other people it’s going to a long lonely life. People are number one, they always will be number one, no matter what technology comes along we will always have to know how to build relationships with other human beings.

How are you building your interpersonal relationship skills daily?

Stop telling people you believe in “relationship building” and “networking”, show people how are you practicing that regularly. Meeting new people, connecting with old friends, volunteering to make new friends, whatever your thing is, keep doing it! If you don’t have “a way” to grow your network, ask someone for advice, you need to start making it a priority. Start reaching out to people and connecting on whatever they want to talk about, be a good listener first. We are all learning how to communicate better, take as many opportunities as you can to be around, communicate with, and help people.

Click by ori braffman

You can judge a company by the way their people treat you

You Can Judge a Company By the Way Their People Treat you

You can judge a company by the way their people treat you

There was a moment I’ll never forget that made up my mind we needed to unfriend them on Facebook. A Stratlabber was on the phone with one of this companies main people and the conversations went something like, “do you think I have time to figure out where you’re going to setup your camera’s? I have more important things to do with my time.” It was harsh, it was completely uncalled for and I couldn’t believe someone would be so pompous. The ironic part was we were doing a video on this companies new and innovative approach to their industry. Wow, did we feel dumb. We trusted them. We put their logo on our website as a pride piece (have since taken it off).

It’s 2017 if you want to berate someone over the phone because you think they’re wasting your time all the power to you, but just know there are consequences. You can’t yell at someone too many times before they stop listening and stop caring all together. It’s a sign of your culture, if your people are that stressed out on the job that they scream and yell at the folks they’re working with, something needs to change. I don’t think you can operate like that for very long. Turn over increases, quality decreases, and anyone working there isn’t doing because they want to, but because it’s just a job.

You're never too important to be nice to people

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that said

Two Words You Should Never Use In a Conversation

“That said”

the Devil is doing just fine on his own

That said, is the phrase you use just before you disagree with whatever the other person said.

Example: 
Brenda: “This new martini shaker is really the bees knees! You can take it completely apart to clean it and it has a handle!”
Tom: “That said, the handle is bulky and makes it look dumb and it’ll probably fall apart because of all the different parts to it.” 

You see, being the “Devil’s Advocate” makes you sound like an ass. Stop it.

That said, maybe it’s good to be an ass every now and then?

No, it’s not.

Don’t do it. It makes you sound argumentative, you lose rapport and that person doesn’t want to talk to you anymore. When you disagree with someone, which whether you admit to it or not, that’s what you’re doing when you play devil’s advocate, you’re giving them a great reason not to ask you never time.

I heard this first from Richard Branson in the Virgin Way. He talks about how these two words should never be uttered in the context of business. The exact opposite of the 7 most important words a leader can say.

As you prepare your speech being the Devil’s advocate remember you’re going to lose all respect from the party you’re arguing with. As Seth Godin once eloquently put it, “the Devil is doing just fine on his own, he does NOT need you to advocate for him!”. 

It’s easy to disagree with people, it’s hard to find common ground where you can agree. Try to take the high road, stop disagreeing with people, you’ll be much more fun at cocktail parties!

 

What I learned at the Royal LePage Headstart Conference

What I Learned at a Royal LePage National Conference


This September I had the pleasure of speaking at, hanging out in the pool, and MCing the Royal LePage National Headstart conference. I didn’t have any expectations going in other than I knew Realtors liked to have fun, and well I like to have fun so I thought we may just get along!

I was blown away.

The people were incredible. I’ve only spoken at a couple of conferences, this was by far my favourite. I basically made 300 friends that week.

As I was reflecting on an amazing couple of days it was it dawned on me, these Royal LePage folks really get it, I learned a TON. And here is what I learned.

If its not fun its not worth doing

1. If it’s not fun it’s not worth doing!

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