stratlab video department 17

StratLab Video Production in 2017

One of my favourite videos of all time. It made me tear up the first time I watched it. The part about this video no one really knows is Andy edited it the same day and had it to pride week organizers a few hours after the parade. The response online was overwhelming and I don’t think we would have had that type of response if we would have waited a few days or the regular week or two to ship the video. Hats off to you Andy!

Tourism Regina wanted a campaign to showcase what Regina is to us. That’s easy, we call it the greatest city you’ve never seen. The idea came when we had folks visit us from Fort McMurray visiting and they couldn’t stop talking about how much they loved the city. From Wascana park to the amazing night life, it’s easy to take Regina for granted, this short video puts into perspective all the different options you have in the Queen City.

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Where are you putting in time just showing up again and again

What’s The Easiest Way To Get Along With Someone?

Just be around them more. That’s it, that’s all, no kidding. Regularly being in the presence of someone makes you more appealing. Do you want to build rapport? Show up, again and again and again.

Familiarity builds contempt? Actually it’s literally the opposite. 

From Ori Brafman’s Click, it’s not personality, likes, dislikes, personal characteristic or anything else, close proximity to someone will make you get along with them better. They reference an MIT study about dorm rooms in university, students who live in the centre of a hallway have on average more friends than the people who live at either end. Your best friend on average in a dorm room? The person who lives closest to you, your neighbour. The students have nothing special about their living arrangements accept the closer you are to people, the more friends you’ll have.

It makes no sense, you feel there has to be more to it but there isn’t. Proximity is the single best factor in helping you build a relationship with someone.

The best teams I’ve played on and coached weren’t the most skilled but the ones that got along the best. If you get along easily, you’re going to hangout more. The more you hangout, the better you know someone. The better you know each other the better the team plays.

That matters in a team atmosphere because when things are going well it’s easy to manage a team, it’s when the shit hits the fan you come closer as a team.

Same in business, the closer you are as a team, the better you’re going to perform in the long run. And now you know the easiest way to grow your team, simply make them hangout more. Want to get along better with someone? Show up to events they’ll be at more!

Where are you putting in time just showing up again and again

Where are you putting in time just showing up again and again?

Queen City Hack

5 Reasons Why You Need To Come To The Next Queen City Hack

I had the pleasure of judging the last Queen City Hack hosted by Gas Buddy. I was BLOWN AWAY! These teams created some amazing applications, working applications, applications designed beautifully, ALL IN 24 HOURS!!! I couldn’t believe what these teams created and was incredibly surprised! I left inspired, the future is looking very bright. Here are 5 reasons you should get involved with the next Hack-a-Thon:

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whats the number one class at the stanford graduate school of business

What’s The Number One Class At The Stanford Graduate School of Business?

“Touchy Feely” Class at the Stanford Graduate School of Business has been the number one class for 45 years!

“Touchy Feely class” or interpersonal dynamics class at the Stanford Graduate School of Business was the number one class based on student voting for the past 45 years! Makes you wonder about what is taught in class, what students learn, and why students like it the most.

Could it be the real world impact a class like that has on these students? Or the complete avoidance of anything to do with emotions, love, and relationships in traditional business classes? The fact remains that understanding interpersonal relationships is one of the most valuable skills in 2017 and beyond. Ori and Rom Brafman believe is has to do with the most underrated characteristic in business, vulnerability.

Click: the magic of instant connections

I first read about Touchy Feely class in Ori Braffman’s book Click. The book is about the five principles that make people click. The first and most counterintuitive principle is vulnerability, the most underrate characteristic in business. You may have heard of Brené Brown’s The Power of Vulnerability, an amazing Ted talk on how opening up and leading with the heart is the most effective leadership tool. (PS: I like this talk of hers even better: Listening to Shame.

Vulnerability is our most accurate measure of courage

“Vulnerability is our most accurate measure of courage.” -Brené Brown

Maybe Stanford is on to something…

From Stanford’s website:

The ability to forge strong relationships with others is crucial to becoming a more effective manager in today’s complex, global, and highly interdependent organizations.

Technology can never replace authentic relationship building

It’ll enhance it, make it easier in come respects and more difficult in others. Technology has already changed the way we build, maintain and adapt to relationships but some things will never change. Trust, authenticity, humility, all matter No matter what changes about technology, the people behind the technology, developing it and using it still reply on human beings.

In business we rarely talk about how we’re building relationships, how we’re becoming a better team, how we’re becoming better people. But why the hell not? It’s the most important part of business. If you can’t figure out how to get along with other people it’s going to a long lonely life. People are number one, they always will be number one, no matter what technology comes along we will always have to know how to build relationships with other human beings.

How are you building your interpersonal relationship skills daily?

Stop telling people you believe in “relationship building” and “networking”, show people how are you practicing that regularly. Meeting new people, connecting with old friends, volunteering to make new friends, whatever your thing is, keep doing it! If you don’t have “a way” to grow your network, ask someone for advice, you need to start making it a priority. Start reaching out to people and connecting on whatever they want to talk about, be a good listener first. We are all learning how to communicate better, take as many opportunities as you can to be around, communicate with, and help people.

Click by ori braffman

You can judge a company by the way their people treat you

You Can Judge a Company By the Way Their People Treat you

You can judge a company by the way their people treat you

There was a moment I’ll never forget that made up my mind we needed to unfriend them on Facebook. A Stratlabber was on the phone with one of this companies main people and the conversations went something like, “do you think I have time to figure out where you’re going to setup your camera’s? I have more important things to do with my time.” It was harsh, it was completely uncalled for and I couldn’t believe someone would be so pompous. The ironic part was we were doing a video on this companies new and innovative approach to their industry. Wow, did we feel dumb. We trusted them. We put their logo on our website as a pride piece (have since taken it off).

It’s 2017 if you want to berate someone over the phone because you think they’re wasting your time all the power to you, but just know there are consequences. You can’t yell at someone too many times before they stop listening and stop caring all together. It’s a sign of your culture, if your people are that stressed out on the job that they scream and yell at the folks they’re working with, something needs to change. I don’t think you can operate like that for very long. Turn over increases, quality decreases, and anyone working there isn’t doing because they want to, but because it’s just a job.

You're never too important to be nice to people

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that said

Two Words You Should Never Use In a Conversation

“That said”

the Devil is doing just fine on his own

That said, is the phrase you use just before you disagree with whatever the other person said.

Example: 
Brenda: “This new martini shaker is really the bees knees! You can take it completely apart to clean it and it has a handle!”
Tom: “That said, the handle is bulky and makes it look dumb and it’ll probably fall apart because of all the different parts to it.” 

You see, being the “Devil’s Advocate” makes you sound like an ass. Stop it.

That said, maybe it’s good to be an ass every now and then?

No, it’s not.

Don’t do it. It makes you sound argumentative, you lose rapport and that person doesn’t want to talk to you anymore. When you disagree with someone, which whether you admit to it or not, that’s what you’re doing when you play devil’s advocate, you’re giving them a great reason not to ask you never time.

I heard this first from Richard Branson in the Virgin Way. He talks about how these two words should never be uttered in the context of business. The exact opposite of the 7 most important words a leader can say.

As you prepare your speech being the Devil’s advocate remember you’re going to lose all respect from the party you’re arguing with. As Seth Godin once eloquently put it, “the Devil is doing just fine on his own, he does NOT need you to advocate for him!”. 

It’s easy to disagree with people, it’s hard to find common ground where you can agree. Try to take the high road, stop disagreeing with people, you’ll be much more fun at cocktail parties!

 

What I learned at the Royal LePage Headstart Conference

What I Learned at a Royal LePage National Conference


This September I had the pleasure of speaking at, hanging out in the pool, and MCing the Royal LePage National Headstart conference. I didn’t have any expectations going in other than I knew Realtors liked to have fun, and well I like to have fun so I thought we may just get along!

I was blown away.

The people were incredible. I’ve only spoken at a couple of conferences, this was by far my favourite. I basically made 300 friends that week.

As I was reflecting on an amazing couple of days it was it dawned on me, these Royal LePage folks really get it, I learned a TON. And here is what I learned.

If its not fun its not worth doing

1. If it’s not fun it’s not worth doing!

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The Dark Side of Social Media A Modern Day Addiction

The Dark Side of Social Media; A Modern Day Addiction

Stop listening to your fans. “Your enemies know information your friends won’t tell you.”

I’ve heard a lot of this lately… “I’m at 15,000 followers, why would I do anything different?!”, “I just got 500 likes on one post, amazing!”, or a personal favourite; “We’re doing a give away at 20,000 followers, like, share, comment, slay your first born to be entered!”. Maybe we’re over thinking it, and that’s not a good thing. “Fans” on social media networks aren’t necessarily real relationships. Sure some are, but most are superficial social passings by, meaningless in the

When validation has gone too far

I heard a story of high school students posting on Instagram and if they don’t receive over a certain amount of likes within the first 15 minutes they delete it and try again later.

Wow.

Could you imagine testing your creative in real time, then when not performing you pull it immediately? Are these students getting feedback and acting upon in hyper-speed without even knowing it?

I instantly said, “We should be doing that with clients!”

Or should we?

The more connected you are the less connected you actually are

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How To Be The Best Salesperson in the world

How To Be The Best Salesperson In The World

Lie to people

It’s unethical. It’s immoral at times. But if you want to be the best salesperson around just lie to people. Stretch the truth, “you look great in that shirt!”, “You definitely need the F-350!”, “You should go with the full rebrand package, it’ll be the best for your company!”

Lying to people may help you make a sale but you’re ruining a future relationship. People don’t forget.

There was a story of Patagonia, the retailer. They are known for being kind to the earth, their customers, and employees. I heard a story about an all-star salesperson. She was easily making her budgets sometimes setting records in the company for sales. So much success that the CEO had to go see how this person was doing such a bang-up job!

The CEO goes to the store to congratulate the employee, but instead instantly fires her on the spot. He had just witnessed this “all-star” employee lie to a customer so that they would buy a jacket. The CEO explained in a heartfelt email that Patagonia doesn’t want to simply just sell products, they help people what whatever it is they need. Over-selling to someone is a great way to lose a customer forever.

Just help people, no questions asked

The problem is people trust you, when you’re in a position of power (yes any salesperson is in a position of power) people look up to you, they assume you have their best interests in mind. When you take someone’s trust and use it to increase your sales, you will lose. Maybe not immediately, but in the long run you can’t keep finding new people to sell to, you’ll run out of repeat customers and won’t understand why.

You’ll blame marketing or sales. You’ll put more pressure on your salespeople, they won’t like that, they either get sleazier and “make a sale at any cost” or they quit. Both terrible options for the long-term viability of your company. Every time someone leaves, they tell more people about what you’re doing. It’s easy to blame marketing or sales for business strategy problems. Maybe it’s time you took your team off commission based pay, it’s ruining relationships.

I still think the worst people are the people who lie to you to help themselves out. The worst. Putting money before people is wrong.

 

Stop blaming sales start reinventing how you sell

Stop blaming “sales” start reinventing “how you sell

No one likes “selling”. I mean they probably LOVE the money from it but c’mon, convincing people to buy your wares? What is this? 1933? No one wants to buy from you. We want to be entertained, we want our friends to tell us about you, we want to fall in love what you do.

That’s hard, any new strategy in 2017 will be, but as long as your strategy is difficult you’re on the right track. Stop trying for the “easy sell”. The low hanging fruit exists in every industry, don’t fall for that, do what’s hard.

Go for the long sale. Don’t over sell. Remember, everyone has a much better memory now that you share on Instagram every day.

We remember when people fuck us over

It’s hard to forget when someone uses and abuses us and our wallets. If you do it, or work for a company that does it, be prepared for people to never hire you ever again. I remember people from 10 years ago that made a sale, not caring about the consumer (me), you just remember the feeling you got after. It’s very unpleasant.

You don’t need to make that extra recommendation. You don’t need to oversell to everyone, McDonald’s does that, you don’t need to.

How do you “sell” in 2017?

You be really, really, good. Give people a reason to hire you. Show the value in what you bring to the table and believe in yourself. Word-of-mouth has been and always will be the most powerful form of marketing, use it to your advantage.

Find moments to do the right thing, when there’s no monetary value

Caring about your people, helping other organizations in your community, doing the right thing because it’s the right thing to do. This is the new competitive advantage. Leopold’s and Victorias group in Regina, every year in December give away thousands of dollars to charities in the communities they operate. Victoria’s alone gave away $12,000 last year at Christmas time. When you have a choice of when to eat or drink it hard not to at least consider going to Leo’s or Vic’s because you probably know someone who was affected by the give-a-ways. I know I was.

Thank you @theunderstandus for doing what you do in our community! We are happy to support you!

A post shared by Leopold’s Tavern (@leopoldstavern) on

Both Leopold’s and Victoria’s had to do something different this past December, so why not try help in the fight against drinking and driving? Yup, offered free rides during the month of December is what they did! These are pubs that serve food and all they do for marketing is try to be “a good corporate citizen” is what business school called it, I call it the new cool! Because caring about your community is the new cool.


Hardpressed coming into the Queen city to sell their wares!? How do they get away with it? They are a Saskatoon company and people from Regina simply LOVE their clothing. Why? Yes it’s very comfy, yes it’s very stylish, but last year Hardpressed donated $8,000 to Carmichael Outreach after one of their pop-up sales. Do you want me to love you forever? Support the Non-profits that mean a lot to me. Hardpressed, Leopold’s and Victoria’s have done just that.

I’ll support these to organizations because at their very core, they believe in doing the right thing as a part of their business model. That’s something I can get behind.

 

 

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