May 2017 will go down in history as the month of the fidget spinner.
For any of who don’t know, Google Trends is a wicked cool tool that allows you to view real time search query data by location visualized. You can view the top search keywords in a given industry or generally across the the country or province over the past day, week, quarter, month, or year. Typically the top search terms from month to month are more or less what you’d expect (some iteration of “Google”, “Facebook”, “YouTube”, “weather”, “news”, etc.), but what I find more interesting is the fastest rising keywords in a given month, or those which have experienced the highest increase in search volume. You can view these above by clicking the bottom right-hand arrow and selecting “Rising”. Here are the search terms which will now and forever define May 2017 in Saskatchewan.
Cinco De Mama
Topping the list by a wide margin are searches related to the tragic suicide of Soundgarden and Audioslave frontman Chris Cornell last week. Everyone’s favourite excuse to drink tequila at 11 in the morning Cinco De Mayo also topped this month’s search queries. Predictably, searches spiked dramatically for Mother’s Day as absent-minded sons and daughters (myself included) scrambled to remember what day it actually was, only to forget and look it up again a few days later. You’ll also notice a fairly significant increase in searches related to the latest craze in boredom-suppression: fidget spinners.
Despacito Means “Slowly” in Spanish
In addition to raw web search results, Google Trends also let’s you view to the fastest rising search terms on YouTube specifically. This month Miley Cyrus’s latest hit Malibu drew a great deal of attention and, correspondingly, a considerable amount of search traffic. A tearful performance at this week’s Billboard Music Awards didn’t hurt either. Topping the charts for increased search results on YouTube this month was…Wait a second…Fidget spinners again? What the heck is going on?
Okay, let’s try one more thing. Finally, Google Trends allows you to narrow keyword searches to those used in Google Images. There has to be something interesting there, right?
ARE YOU KIDDING ME FIDGET SPINNERS AGAIN. The only discernibly higher search phrase for images in Saskatchewan with an increase of 150% was fidget spinners. Wow.
May 2017 ladies and gents, the official month of fidget spinners in Saskatchewan.
PS: For reference, here’s what the trend line for fidget spinners looks like over the past year. Wild, right?