60 Second Instagram Videos are Coming… But That Doesn’t Mean You Should Post Them

If you have kept up with any of the latest content platforms and which ones are making it big lately you’ve probably noticed one major trend: These platforms are supporting shorter and shorter forms of content. First it was Facebook, where you could share statuses as long as your heart desired. Then Twitter, where you had to condense your thoughts into 140 characters or less; and god forbid you put a picture in there and get even that 140 cut down. Then Instagram and Vine, with standalone pictures and short, 6 second videos. And finally everyone’s favourite filter-toting, funny face-inducing, disappearing photo and short video platform Snapchat.

Then something interesting happened…

Instagram brought in 15 second videos. Based on the above pattern, this doesn’t seem to make a ton of sense. But, with their growing user base and the inevitable decline of Vine to a limited number of content creators treated like idols by tweens (can’t believe I just used that word), the move made sense. It was hard to get a brand’s message across in only 6 seconds, so the Instagram update worked, allowing brands to tease at promo videos, events, or whatever they were up to that was worthy of our 15 seconds of attention.

Now something even more interesting is happening…

In a statement released on March 29th, Instagram dropped that in the coming months they are increasing the length of videos that can be posted on the platform BY 4 TIMES. That is a pretty interesting decision given the popularity of Snapchat and the emerging use of it by some brands. It seems like everything is moving towards micro-content, or content that you can consume in the shortest time possible because hey, there might be a funny cat video if you keep scrolling.

As with everything, I think that this update can be used extremely well or very poorly. Just because you can now make 60 second videos, doesn’t mean you should. The golden rule applies as always: make kick-ass content. If you are crushing 15-second videos and getting amazing engagement from your audience (the perfect opportunity to engage back and create relationships) and don’t think you could fill a 60 second video with the same quality then don’t. On the other hand, this longer run time gives you the opportunity to hook in your audience and say, point them to a full vlog or video in your bio. The options are endless, but with content following an ever-shortening trend remember that the amount of time you have to make someone stop and say “Whoa” is growing smaller and smaller everyday. So if you choose to make these longer videos, reel them in with a strong opening, send them to the video or website link in your bio, and watch the traffic poor in. :heart_eyes:

Time to Rethink your HR Strategy

Recently we’ve launched a new initiative called 4to40, in which our goal is to showcase employers who embrace a flexible working schedule for people experiencing disability. These individuals can be a wonderful asset to your team and are capable of working just as hard as anyone else. If you haven’t considered hiring anyone with a disability, it’s time you start.

Music to Help Keep you Motivated and Focused on Work

I’m the type of person that needs music playing to help me work more efficiently. Not only does it keep me motivated, but it also helps keep me focused. What I listen to often depends on the type of project that I’m working on but I’ve put together a list of albums that are my go-to. Enjoy!

Disclaimer: I’m not a Top 40 kind of guy so you might find not be used to some of this stuff. A lot of the songs are instrumental so I don’t get distracted by lyrics. But hopefully you find one of the albums below to help you work.

Menahan Street Band – Make The Road By Walking

Preview:

Toro Y Moi – Anything in Return

Preview:

Zedd – Clarity

Preview:

Madeon

Anything by this guy!

CFCF – Exercise

(Slowing it down a bit here)

Nujabes – Spiritual State

Preview:

Washed Out – Within and Without

Preview:

That’s all I can think of for now! I’d love to hear what you play when you’re working in the comments below –>

If I Were a Contractor, Homebuilder or Tradesworker

If I was someone working in the construction industry, this is how I would be marketing:

1. I would be filming all of my projects (with the homeowner’s permission of course) and showing people the process and work that goes into building things right. I would share these videos on youtube and on my website.

2. I would be interviewing other local trades, the experts, that know the in’s and out’s of their trade. You don’t have to give away the secrets, but general tips and things to watch out for. Again, share these with people! They will thank you in some way (maybe even by hiring you).

3. I would share cool and interesting trends in the industry. New products, building materials, reviews, architecture, land developments, etc. People like to see that you’re passionate about your industry.

4. Encourage questions. Let people email, tweet, facebook you with questions. The knowledge you provide will show that you know your stuff! It will set you apart from the Joe Schmo renovators that give contractors a bad rap.

Are you a contractor, homebuilder or tradeworker doing these? What other tips do you have? Please share below!