It’s not our work life,
it’s our life’s work.

Get to know us

Our DNA

There are a lot of agencies that do what we do. They share the same what and how, but our partners work with us for our why and our who. We’re minds and makers with business sense and creative chops, set out to connect people with what matters most — the experience. And we spend each day doing so by sharpening the tools of humanizing business.

These Are Our Values

This is the fabric of our culture and the framework for all decisions made within these walls. They shape who we are and the work we create.

1. Leaders eat last

Being a leader isn’t telling people what to do. Leading is inspiring, listening, helping, and staying humble.

2. Be available

Forget 9 to 5. Forget boardrooms. Forget receptionists. We promise you can pick up the phone and actually talk to the person who’s doing the work.

3. Tell it how it is

We might not agree with everything you say. But we promise we’ll tell you the truth so you can improve. We think being honest is more valuable than being a “yes” man.

4. Always be measuring

Measuring data helps us figure out what works, and what doesn’t. If it isn’t working, we try something new.

5. Leverage relationships

Our friends are your friends. If we can find someone who can help or is better fit for your needs, we’ll put you in touch.

6. Find better ways

There’s always a faster, cheaper and more effective ways of getting the job done. Our goal is to find those ways.

7. It's ok to fail

Being vulnerable and failing is something we’re ok with because it’s how people learn and improve. In order to serve you better, we will never assume we’re right.

8. Never forget about the underdogs

We have a soft spot for helping the small organizations because we’ve been there before. And, well we still see ourselves as underdogs ourselves.

Edwardo Alvaro

Edwardo Alvaro

I have never been one to go with the crowd – if everyone went left, I’d run to the right. For as long as I can remember, being different and standing out have been important to me. Through graphic design and other creative outlets; photography, filmography, etc., I can express my individuality while still producing eye-catching products – it also helps when you love what you do. I have a personal challenge of making at least one person smile each day. And when I put my art into our clients’ products I try even harder to get that smile. As I grow, both as a designer and as a person, being passionate about something and remembering to be human first are what matter to me the most. Other passions of mine are creative expression, dancing, and of course, pizza.

Anastas Maragos

Anastas Maragos

I started shooting automotive videography in September of 2013. I stuck close to the automotive videography scene for a few years as I’m big into cars. I tried out a few classes at the University of Regina In Arts & Science while also on a waiting list at SIAST for the Emergency Medical Technician program and realized that my time was better spent with my passion behind the lens of a camera. I wanted to step out of my automotive video shooting comfort zone. Right around the same time my automotive YouTube channel rolled passed 1 million overall views, I started working full time at Strategy Lab. I’m eager to try shooting anything and everything. Testimonial, wedding, music video, real estate, modelling profiles, automotive productions, and sports are some categories of videos I’ve been involved in shooting. Most videos you see coming from Strategy Lab I’ve either edited, shot or done both. While I’m sometimes quiet on a shoot, I’m really just constantly brainstorming Ideas to make your business’s video better than my original idea. In my spare time you’ll either find me working on my motorcycle, out for a drink at a decent lounge or posting an instagram picture.

Marc Gagnon

Marc Gagnon

The arts, especially film, have always been of interest to me. I am looking forward to learning everything the people at Strategy Lab can teach me. I usually audit one class every semester at the University of Regina. When I am not at class or at Strategy Lab, I might be at the Y or at a Yoga class or at a movie.

Brooke Paterson

Brooke Paterson

I love adventures. You can usually find me trying anything that will give me an adrenaline rush. At Strategy Lab you’ll see me working in a few different areas to keep myself entertained. I help with social media, website design, SEO, photography and strategy. I first fell in love with marketing after taking a Consumer Behaviour class in university. It was the defining moment in my university career where I realized that I wanted to work in marketing. Since then, I’ve been fascinated about what works in the world of marketing, what doesn’t and why. In my spare time you can find me travelling the world, running in races, watching Game of Thrones, eating poutine and hanging out with my adorable huskies Billie and Lucy.

Conrad Hewitt

Conrad Hewitt

Making people laugh is one of my all time favourite things to do. Connecting with people through humor is something that’s incredibly important to me, and I bring that same mindset to marketing. Whether you’re a business, a non-profit, or someone trying to build a personal brand, I believe the number one thing you should be focused on is connecting with people. That means you can be fun, funny, clever, honest, open, and human no matter what business you’re in. I dabble in a number of areas at Strategy Lab, most notably in the areas of social media strategy and general word-smithing. I’m a Jack of all trades, master of few, passionate about my community, and always eager to learn anything (no matter how useless it may turn out to be). When I’m not tickling the computer keys you’ll find me over-analyzing sci-fi movies and enjoying a beer of average quality.

Addison Docherty

Addison Docherty

I believe in ideas and being kind. I enjoy helping others and learning about how I can do my part to make society a better place for everyone. I did my schooling at the U of R. There I was afforded the opportunity to take part in a wide range of extra-curricular activities that facilitated my growth (Cougar Men’s B-ball, Man Up Against Violence). I work full-time in the Community Development department at the YMCA of Regina. I work here at Strategy Lab part-time and have been mainly doing website design. I am very fortunate. In both jobs, I get to combine two of the things I am obsessed with into one thing; coming up with ideas to try and help people. Aside from that, I do a lot of coaching – I coach the SWC Sr. Boys Basketball team and help out with the Cougar Men’s Basketball team when time permits. I love all forms of comedy, exercising, going for pints at Leo’s Albert, and spending time with people I enjoy.

Brandon Wu

Brandon Wu

For as long as I can remember, I've always been fascinated with building things. Lego, soapbox cars, weedwacker-powered scooters, and DIY camera gear are a few things in my portfolio, but it wasn't until I built my first blog, that I really found my groove. Without the intent of making money, I began looking into ways to build websites more efficiently and eventually started helping others. I really just wanted to watch out for other entrepreneurs who shouldn’t have been spending massive amounts of their hard earned marketing dollars on an overpriced website. I believe Seth Godin said it best regarding recognizing the importance of a straightforward website: “For most people, that’s all you need. A website that’s good enough. Not that breaks new ground, establishes a new identity, discovers new ways for people to interact online. Just a good enough website that didn’t kill you to launch.” I build websites that make the most sense for your business. The one that helps a prospect gain trust and get information. For most, this is about good content, easy navigation, and simplicity.

Jeph Maystruck

Jeph Maystruck

I love marketing and making people smarter. I grew up in Regina and will one day show the world how amazing our little city is. I coach volleyball, I love it, it's my favorite hobby. I'm a self proclaimed master chef (not really, just kind of a fatty on the inside, I love to make delicious food) I read lots, yeah you're right, that sounds nerdy. I assure you, I'm not a nerd. I like positive people, loud shoes and I believe when cooking you can never add too much butter, chocolate chips, bacon or cheese. Think about it. I play tennis, golf, hockey, volleyball, bocce ball, and Ping Pong. I've been a consultant for the past four years and have learned a lot in my time working with an array of businesses. Strategy really is about choosing what not to do. Defining your vision, values, and BHAGs*, is probably the most important thing you will do in your business. *Big Hairy Audacious Goals "You can either fit in or stand out but you can't do both." -Seth Godin