It’s 2012, Brandon, Jeph, and Linden were all freelancing/consulting in different yet similar areas of marketing. They had several long meetings discussing how they could collaborate and set up a company and possibly work together. About a month later, the first post went up on www.strategylab.ca.
And so the saga began (cue suspense building music)…
Brandon’s been pumping out websites for the past two years like Geppetto locked in a woodshed. If you don’t believe it, check out his gargantuan portfolio of beautiful websites. Linden has become a social strategy sensei. He’s learned Twitter and Facebook inside out, and possesses completely divergent marketing opinions. He’s smart, a snappy dresser, and will make you think in a refreshingly different way. Jeph? He’s a loud-mouth marketer, idea-slinging consultant, who helps companies stand out. He speaks, consults, teaches, and works one-on-one with companies and people to develop and implement a different kind of marketing strategy.
We all have similar views on marketing and business strategy. We all believe major changes are happening in the world because of what the internet has done to our lives. We want to help you understand how to take advantage of the new tools that are available to you today.
If you want a different opinion, a long-term strategy, or a smarter way to use the internet, we should talk.
Want to know more about us?
Brandon Wu (@BrandonWu)
- For as long as I can remember, I’ve always been fascinated with building things. Lego, soapbox cars, weedwacker-powered scooters, and DIY camera gear are a few things in my portfolio, but it wasn’t until I built my first blog, that I really found my groove.
Without the intent of making money, I began looking into ways to build websites more efficiently and eventually started helping others. I really just wanted to watch out for other entrepreneurs who shouldn’t have been spending massive amounts of their hard earned marketing dollars on an overpriced website.
I believe Seth Godin said it best regarding recognizing the importance of a straightforward website:
“For most people, that’s all you need. A website that’s good enough. Not that breaks new ground, establishes a new identity, discovers new ways for people to interact online. Just a good enough website that didn’t kill you to launch.”
I build websites that make the most sense for your business. The one that helps a prospect gain trust and get information. For most, this is about good content, easy navigation, and simplicity.
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Linden Wilcock (@LindenWilcock) - Interaction makes my day. When interactions can be facilitated between people to develop mutually beneficial relationships, I’m happiest. I love bringing people together and finding the most effective and efficient ways to get things done.
Businesses that do even one small thing to go out of their way for me make me want to talk about them. I enjoy the idea and subsequent practice of rewarding businesses for such behaviour. If you’re selling quality, taking the right avenues will make that happen for you.
Ensuring your business captures its true voice, has exceptional customer service, and uses appropriate avenues to foster long-term customer relationships is what I like to do.
I play hockey, tennis, longboard, and have never met a cardigan that I didn’t like.
“There are only two inexcusables in war. Inactivity and an unwillingness to take risk.” – General Douglas MacArthur
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Jeph Maystruck (@JephMaystruck) – I love marketing and making people smarter. I grew up in Regina and will one day show the world how amazing our little city is. I coach volleyball, I love it, it’s my favorite hobby. I’m a self proclaimed master chef (not really, just kind of a fatty on the inside, I love to make delicious food) I read lots, yeah you’re right, that sounds nerdy. I assure you, I’m not a nerd.
I like positive people, loud shoes and I believe when cooking you can never add too much butter, chocolate chips, bacon or cheese. Think about it. I play tennis, golf, hockey, volleyball, bocce ball, and Ping Pong.
I’ve been a consultant for the past four years and have learned a lot in my time working with an array of businesses. Strategy really is about choosing what not to do. Defining your vision, values, and BHAGs*, is probably the most important thing you will do in your business.
*Big Hairy Audacious Goals
“You can either fit in or stand out but you can’t do both.” -Seth Godin
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Strategy Lab marketing in Regina, where did the name come from?
The name came from all of us wanting a strategic focus. We believe in helping clients in a different way, that comes with a smarter strategy. Lab came from the realization that we don’t have 30 years of experience in our industry so we must treat it like a ‘lab’. Calculated experiments to help make companies better. We’re never satisfied with where we are at. We must keep trying to make our clients better by using a modified version of Eric Ries’ the build, measure, learn, feedback loop. So there you have Strategy Lab -helping companies be different since 2012.